Led the creative direction for branding and advertising campaigns, developing concepts that improved campaign performance by up to 35% and strengthened brand identity across multiple industries. Directed end-to-end production of TVCs, digital commercials, and branded content, maintaining a 95% client satisfaction rate and delivering projects on schedule.

Creative Director, Video Commercials Director at PT. Generasi Sahabah Kreatif (HIBBU CREATIVE)

September 1, 2020 - January 1, 2026

Led creative direction for branding and advertising campaigns, developing innovative concepts that improved campaign performance by up to 35% and strengthened brand identity across multiple industries. Directed end-to-end production of TVCs, digital commercials, and branded content, maintaining a 95% client satisfaction rate and consistently delivering projects on schedule.

Creative Director , Video Commercials Director at PT. OLIVE PARTNERS (CREATIVE HOUSE)

June 1, 2017 - January 1, 2020

Led creative strategy and execution of integrated advertising campaigns for brands including Excelso, Kapal Api, Kopi ABC, Unakaffe, Fujifilm, Geprek Bensu, and Indonesian government institutions. Increased brand engagement by up to 40% and contributed to an 80% client retention rate. Directed end-to-end production of TVCs and digital branded content, led and mentored a 7-member creative team, achieved 98% on-time delivery, and maintained 95% client satisfaction.

Creative Director, Video Commercials Director at PT. Olive Partners (Creative House)

June 1, 2017 - January 1, 2020

Led creative strategy and execution of integrated advertising campaigns for major brands including Excelso, Kapal Api, Kopi ABC, Unakaffe, Fujifilm, Geprek Bensu, and Indonesian government institutions. Delivered campaigns that increased brand engagement by up to 40% and contributed to an 80% client retention rate. Directed end-to-end production of TV commercials, digital commercial videos, and branded content while mentoring a 7-member multidisciplinary creative team, achieving a 98% on-time delivery rate and maintaining 95% client satisfaction through high-quality creative execution.

Head Of Creative at PT. Dua Warna Kreasindo (Dua Warna Creative)

February 1, 2015 - January 1, 2017

Supported the Creative Director in delivering 50+ integrated campaigns for leading brands including Tiket.com, Blibli, and POLRI, contributing to an 80% pitch success rate. Led a multidisciplinary creative team to deliver projects with a 98% on-time delivery rate, maintaining 95% client satisfaction and consistent creative excellence.