Senior Producer and Project/Production Manager with 26 years of experience leading complex marketing, production and transformation projects where creativity, technology and business meet. Brings structure, calm and commercial focus to demanding delivery environments. Experienced across agencies, production companies and global brands—leading multidisciplinary teams from planning through execution across film, digital, live and integrated campaigns. Also delivers AI-assisted production workflows with practical prompt engineering and modern agile ways of working.

Anna Tanser

Senior Producer and Project/Production Manager with 26 years of experience leading complex marketing, production and transformation projects where creativity, technology and business meet. Brings structure, calm and commercial focus to demanding delivery environments. Experienced across agencies, production companies and global brands—leading multidisciplinary teams from planning through execution across film, digital, live and integrated campaigns. Also delivers AI-assisted production workflows with practical prompt engineering and modern agile ways of working.

Available to hire

Senior Producer and Project/Production Manager with 26 years of experience leading complex marketing, production and transformation projects where creativity, technology and business meet. Brings structure, calm and commercial focus to demanding delivery environments.

Experienced across agencies, production companies and global brands—leading multidisciplinary teams from planning through execution across film, digital, live and integrated campaigns. Also delivers AI-assisted production workflows with practical prompt engineering and modern agile ways of working.

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Language

Swedish
Fluent
English
Advanced

Work Experience

Account Director/Producer (Freelance) at Mediemerah
May 1, 2026 - Present
Led end-to-end campaigns and production including events, webinars, livestream and film productions; coordinated across stakeholders to deliver marketing outcomes with production rigor.
Film Producer (Freelance) at LIWLIG Sweden
March 1, 2026 - Present
Co-led integrated commercial film production combining live-action cinematography with AI-generated creative assets; coordinated cross-functional collaboration between creatives, production partners and emerging AI workflows.
Account Director at HH Global (Adidas Nordics)
January 1, 2023 - December 31, 2023
Delivered large-scale retail production across the Nordics including POS, VM, DOOH, print and packaging; managed suppliers and procurement.
Producer / Production Lead at Ord & Bild Reklambyrå AB
January 1, 2023 - December 31, 2024
Led end-to-end campaign production across digital and social channels; managed budgets, timelines and cross-functional teams with main focus on Lo Mervärde.
Production Manager / Live Producer (Freelance) at SplayOne
January 1, 2022 - Present
Produced influencer campaigns and live stream content; highlight included Arla “Kosläppet” (YouTube Live).
Loyalty lead manager Nordics / Production Lead (Freelance) at H&M
January 1, 2022 - Present
Coordinated campaign production within loyalty/CRM; bridged internal teams and external agencies to deliver on timing and deliverables.
Executive Producer at The Line Stockholm
January 1, 2020 - December 31, 2021
Led commercial film and branded content productions from planning to delivery; clients included Mojang (Minecraft), LinkedIn, Bolia, and Johnossi (music video).
Senior Producer / Agency Producer / Music Supervisor at Åkestam Holst / NOA/ BKRY
January 1, 2015 - December 31, 2019
Led multidisciplinary campaign productions across TV, digital, retail and experiential marketing; managed budgets, negotiations and production strategy for major advertisers and built trusted client relationships while leading complex deliveries.
Digital / Innovation Production / Client lead at Great Works
January 1, 2013 - December 31, 2015
Managed digital and innovation campaigns; clients included Absolut Vodka/Pernod Ricard, Our Vodka, Samsung, Blocket and Non Violence.
Account Manager at Scholz&Friends
January 1, 2007 - December 31, 2008
Previous employment early career role within agency environment.
Production Manager / Account Manager at Lowe Brindfors
January 1, 2006 - December 31, 2013
Handled production management and account management responsibilities over multi-year client delivery.
at John Doe Worldwide
January 1, 2004 - December 31, 2006
Previous employment early career role within agency environment.
at Publicis Stockholm
January 1, 2000 - December 31, 2004
Previous employment early career role within agency environment.

Education

at Trafiklärarutbildning (Xenter)
January 1, 2025 - January 1, 2025
at NTI
January 1, 2024 - January 1, 2024
at Linköping University
January 1, 2024 - January 1, 2024
at Berghs School of Communication
January 1, 2014 - January 1, 2014
at Hyper Island
January 1, 2009 - January 1, 2009
at Berghs School of Communication
January 1, 2003 - January 1, 2003
at ARU
January 1, 2002 - January 1, 2002
at Berghs School of Communication
January 1, 2001 - January 1, 2001

Qualifications

Driving licence Category B
January 11, 2030 - August 11, 2026
AI & digital innovation capability (AI-assisted production, agile & scrum, cybersecurity awareness)
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services