Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Community and Social Media leader with 14+ years building global gaming communities, creator ecosystems, and player feedback systems for Tilting Point and Wargaming. Led international teams across EU, CIS, LATAM, and North America; managed Discord communities totaling 117,000+ members; supported 100+ creator networks; and designed programs associated with a 3-percentage point increase in 7-day retention. Combines community strategy, live operations, VIP relationship management, social media, crisis communication, analytics, and executive reporting.…Senior Community and Social Media leader with 14+ years building global gaming communities, creator ecosystems, and player feedback systems for Tilting Point and Wargaming. Led international teams across EU, CIS, LATAM, and North America; managed Discord communities totaling 117,000+ members; supported 100+ creator networks; and designed programs associated with a 3-percentage point increase in 7-day retention. Combines community strategy, live operations, VIP relationship management, social media, crisis communication, analytics, and executive reporting.

José A. Márquez Periano

Community Manager, Social Media Manager, Marketing Strategist, +1





Senior Community and Social Media leader with 14+ years building global gaming communities, creator ecosystems, and player feedback systems for Tilting Point and Wargaming. Led international teams across EU, CIS, LATAM, and North America; managed Discord communities totaling 117,000+ members; supported 100+ creator networks; and designed programs associated with a 3-percentage point increase in 7-day retention. Combines community strategy, live operations, VIP relationship management, social media, crisis communication, analytics, and executive reporting.…Senior Community and Social Media leader with 14+ years building global gaming communities, creator ecosystems, and player feedback systems for Tilting Point and Wargaming. Led international teams across EU, CIS, LATAM, and North America; managed Discord communities totaling 117,000+ members; supported 100+ creator networks; and designed programs associated with a 3-percentage point increase in 7-day retention. Combines community strategy, live operations, VIP relationship management, social media, crisis communication, analytics, and executive reporting.

Available to hire

Senior Community and Social Media leader with 14+ years building global gaming communities, creator ecosystems, and player feedback systems for Tilting Point and Wargaming. Led international teams across EU, CIS, LATAM, and North America; managed Discord communities totaling 117,000+ members; supported 100+ creator networks; and designed programs associated with a 3-percentage point increase in 7-day retention. Combines community strategy, live operations, VIP relationship management, social media, crisis communication, analytics, and executive reporting.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Czech

Beginner

Russian

Beginner

Work Experience

Community & Social Media Team Lead / VIP Manager at Tilting Point

July 1, 2024 - July 1, 2026

Led and developed a team of four Community Managers across a portfolio of eight mobile titles, establishing biweekly 1:1s, mentoring, and delegation frameworks to improve ownership and delivery consistency. Scaled day-to-day community operations across 117,000+ combined Discord members by coordinating channel architecture, engagement, moderation, and programs involving 10 contributors and 12 volunteer moderators. Improved seven-day retention by 3 percentage points after designing and launching a Pro-Player Program. Protected player trust during a high-risk feature launch by triaging sentiment and examples into a KPI-based report enabling product and communication changes. Owned daily relationships with highest-value players, driving VIP retention, reactivation, revenue growth, and lifetime value via personalized engagement, portfolio tracking, and churn-risk identification. Converted VIP purchasing behavior and competitive trends, plus player feedback, into recommendations for CRM, mar

Social Media & Community Manager at Tilting Point

January 1, 2024 - June 30, 2024

Generated 2.5M+ organic reach through influencer-led campaigns, platform-native content, and official brand collaborations with Nickelodeon across Avatar Legends and SpongeBob communities. Delivered 500,000+ organic reach via engagement-focused Instagram posts by aligning creative concepts, copy, and timing with audience personas, game updates, and cultural moments. Built and operated monthly content calendars across three social and community accounts, coordinating copy, creative assets, short-form concepts, publishing, community responses, and performance reporting. Launched and grew official channels from zero by applying community insights, trend research, creator amplification, and iterative performance analysis to create repeatable content formats. Coordinated designers, creators, and internal stakeholders to deliver graphics, captions, short-form concepts, campaign assets, and on-brand community communication against monthly schedules.

Community Project Manager at Wargaming.net

December 1, 2019 - December 31, 2023

Led four Senior Community Managers across EU, CIS, LATAM, and North America, aligning regional objectives, schedules, campaigns, community health priorities, and executive reporting across four major markets. Contributed to 250,000+ World of Tanks player growth by coordinating regional campaigns, events, creator programs, live operations support, and community-led acquisition and engagement initiatives. Directed cross-functional product-community projects with Product, Development, Publishing, Customer Support, and regional teams—removing blockers and translating plans into market-ready execution. Improved visibility of community health and product risk by converting qualitative feedback, sentiment, recurring issues, and engagement KPIs into structured recommendations for Product and leadership. Built scalable operating systems for international community delivery through project documentation, launch plans, reporting cadences, escalation workflows, and clear regional ownership. Stre

English & Spanish Community Manager at Wargaming.net

June 1, 2012 - December 1, 2019

Led English- and Spanish-language community operations through four coordinators and six moderators, maintaining coverage, tone, escalation quality, and consistent execution across live-service channels. Built and supported a European Community Contributor network of 100+ creators over nearly nine years via recruitment, onboarding, relationship management, content opportunities, recognition, and quality expectations. Strengthened engagement and player trust across multiple titles by managing daily communication, forums, social channels, issue escalation, sentiment monitoring, contests, fan sites, and user-generated content partnership programs. Delivered livestreams, Q&As, and player-facing events for audiences of 100–500 participants, translating development priorities into accessible community communication while feeding community needs back to internal teams. Supported live-service launches and reputation management across nine gaming titles by coordinating proactive communication