Available to hire
Visual Brand Strategist & Content Lead with an insider background in luxury retail at Gold Apple. I craft a brand’s aesthetic DNA—from visual strategy and art direction to high-fidelity layouts in Figma—aligning brand identity with the psychology of high-end consumers.
I specialize in modern Asian aesthetics (KR/JP fusion) and support end-to-end execution across brand presentations, content design, and conversion-focused funnels. From daily trend intelligence and competitive analysis to VIP/HNW client storytelling, I help brands communicate value with polish, clarity, and consistency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Russian
Fluent
Armenian
Fluent
English
Intermediate
Work Experience
Product Marketing & B2B Strategy
September 1, 2024 - January 1, 2026Structured and launched a 3-tier service line, tailoring value propositions for diverse B2B segments. Managed the full sales cycle by converting leads through trial-based engagement and strategic communication. Consistently met commercial KPIs by optimizing conversion touchpoints throughout the marketing funnel.
Fragrance & Beauty Expert (Niche Segment) at Gold Apple
October 1, 2022 - June 1, 2024Curated luxury brand presentation aesthetics and managed brand codes in a niche department. Communicated the value of high-end products to premium-tier audiences; analyzed consumer feedback to improve brand perception. Performed daily trend monitoring and competitive analysis for global luxury heritage brands (e.g., Tom Ford, Kilian, Byredo), optimizing visual merchandising and storytelling for niche fragrance houses. Provided high-end service for HNW/UHNW clients, building long-term loyalty through expert product storytelling.
Visual Brand Strategist & Digital Designer
October 1, 2021 - August 1, 2022Developed creative concepts, conducted competitive research, and performed visual audits for social platforms (Instagram, Pinterest). Built design systems with 50+ high-fidelity Figma layouts and email templates to ensure 100% brand consistency and optimized grid systems. Led production control by curating references, producing photo/video shoots, preparing creative briefs, and coordinating creative teams. Adapted global styling trends to meet specific brand business objectives.
Education
Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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