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Results-driven social media strategist and content producer with experience leading brand growth, influencer partnerships, and multi-platform video strategy. Transforms long-form content into high-performing short-form assets and optimizes campaigns with analytics-driven insights. Combines marketing strategy with hands-on production expertise across videography, photography, and post-production to increase engagement, visibility, and digital reach for organizations and brands.…Results-driven social media strategist and content producer with experience leading brand growth, influencer partnerships, and multi-platform video strategy. Transforms long-form content into high-performing short-form assets and optimizes campaigns with analytics-driven insights. Combines marketing strategy with hands-on production expertise across videography, photography, and post-production to increase engagement, visibility, and digital reach for organizations and brands.

Hailey Cruz

Videographer, Content Producer, Video Editor, +2

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Results-driven social media strategist and content producer with experience leading brand growth, influencer partnerships, and multi-platform video strategy. Transforms long-form content into high-performing short-form assets and optimizes campaigns with analytics-driven insights. Combines marketing strategy with hands-on production expertise across videography, photography, and post-production to increase engagement, visibility, and digital reach for organizations and brands.…Results-driven social media strategist and content producer with experience leading brand growth, influencer partnerships, and multi-platform video strategy. Transforms long-form content into high-performing short-form assets and optimizes campaigns with analytics-driven insights. Combines marketing strategy with hands-on production expertise across videography, photography, and post-production to increase engagement, visibility, and digital reach for organizations and brands.

Available to hire

Results-driven social media strategist and content producer with experience leading brand growth, influencer partnerships, and multi-platform video strategy. Transforms long-form content into high-performing short-form assets and optimizes campaigns with analytics-driven insights.

Combines marketing strategy with hands-on production expertise across videography, photography, and post-production to increase engagement, visibility, and digital reach for organizations and brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Head of Media / Creative Marketing Strategist at Fit Body Boot Camp

August 1, 2024 - June 30, 2026

Developed and executed long-term brand strategy to elevate Fit Body’s digital presence. Led influencer partnerships and UGC outreach to strengthen visibility and engagement. Managed a cross-functional creative team to ensure seamless collaboration between designers and content creators, overseeing content strategy, production, and performance analytics to refine campaigns for maximum impact.

Video Grapher & Post Production Specialist at Fit Body Boot Camp (franchise)

March 1, 2023 - August 31, 2024

Executed on-site video production and post-production for franchise operations and national events. Operated camera systems and produced multi-platform short-form social content. Transitioned into higher responsibility roles within the creative/marketing team.

Video/Photo Grapher / Video Editor (Graduation Wedding Video) at Haile y Cruz Wedding Videographer/Photographer (independent)

September 1, 2022 - June 30, 2024

Collaborated with clients to ensure seamless event coverage, storytelling, and visual execution for wedding media. Operated camera gear including DJI gimbals and Sony A-series cameras for videography, including initiation of production setup for long shoot dates (lighting fixtures, lavaliere mics, and camera rigs). Directed and produced engaging video content for event needs including on-site media capture and post-production deliverables.

Video Producer / Videographer / Editor (Short-form Social + Commercial/Narrative Projects) at Hcpro Agency (independent/agency)

February 1, 2022 - June 30, 2024

Directed and produced commercial and narrative video projects for brands and clients. Filmed and edited short-form social media content optimized for TikTok, Instagram Reels, and YouTube Shorts. Developed branding materials through photography/videography and strategic content planning, including promotional and educational content for brand website and newsletters. Produced weekly podcast series end-to-end for multi-platform distribution and repurposed long-form YouTube content into TikTok/Instagram reels to maximize audience reach. Led on-site video production at franchise locations and national events with high-quality execution.

Social Media Coordinator at UCI Transportation & Distribution

February 1, 2022 - June 30, 2022

Produced and coordinated social media content for the organization, acting as a point of interface to produce promotional content across social platforms. Planned and initiated promotional and educational content aligned to organizational needs.

Video/Photo Grapher / Creative Director at Association of Students UCIH CPR Agency (UCIH CPR agency)

January 1, 2022 - June 30, 2022

Directed and produced video/photo creative content, supporting agency promotional and communications needs. Led creative execution for video/photo deliverables and helped coordinate content creation operations.

Content Developer (Intern) at UCI Chinese Association

July 1, 2021 - June 30, 2022

Developed content for internal audiences, supporting organizational communications and creative initiatives. Contributed to content planning and execution during internship tenure.