UX/Service Design leader focused on creating clear, simple, legally compliant user flows and intuitive onboarding experiences that reduce complexity for non-technical users. Experienced designing platform features, design systems, customer service workflows/automation, and marketing/web deliverables. Specializes in AI-powered, enterprise-grade experiences in high-stakes environments (law enforcement and public services). Skilled in service and journey mapping, end-to-end workflow optimization, and ethical, human-centered design across agile, cross-functional teams.

Denise Rozney

UX/Service Design leader focused on creating clear, simple, legally compliant user flows and intuitive onboarding experiences that reduce complexity for non-technical users. Experienced designing platform features, design systems, customer service workflows/automation, and marketing/web deliverables. Specializes in AI-powered, enterprise-grade experiences in high-stakes environments (law enforcement and public services). Skilled in service and journey mapping, end-to-end workflow optimization, and ethical, human-centered design across agile, cross-functional teams.

Available to hire

UX/Service Design leader focused on creating clear, simple, legally compliant user flows and intuitive onboarding experiences that reduce complexity for non-technical users. Experienced designing platform features, design systems, customer service workflows/automation, and marketing/web deliverables.

Specializes in AI-powered, enterprise-grade experiences in high-stakes environments (law enforcement and public services). Skilled in service and journey mapping, end-to-end workflow optimization, and ethical, human-centered design across agile, cross-functional teams.

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Experience Level

Expert
Expert
Expert

Language

Work Experience

UX Design Manager at Wych May 20 25 - to date (Permanent)
May 1, 2025 - Present
Creates clear, simple, legally compliant screen flows explaining to everyday users what data is being accessed, why, how to revoke access, and related privacy actions. Builds intuitive dashboards, simplified digital onboarding experiences, and step-by-step product onboarding flows so non-technical corporate clients can register, set up profiles, and manage software products. Also covers UX design for platform features, Figma design system planning/creation/management, service design for customer flows and automation, marketing collateral design/development, and website design & development.
UX/Service Designer & Illustrator at Green Parrot
September 1, 2024 - January 1, 2025
Head of design responsible for creating Green Parrot’s design ecosystem from the ground up, shaping a seamless, ESG-driven fintech experience. Expert in end-to-end services that integrate technology, user experience, and business strategy to drive sustainable impact. Leads service design efforts that turn complex data into intuitive and rewarding customer experiences. Worked across service design, journey mapping, AI-driven process automation, user research and human-centered design, stakeholder engagement, ethical AI/responsible design, and agile cross-functional collaboration.
UX/Service Designer & Illustrator at New Zealand Police
November 1, 2021 - May 1, 2023
Led digital transformation of firearms regulation by aligning content maps with user journeys, creating interactive prototypes for online forms, and documenting UX flows to integrate seamlessly with APIs and external processes. Designed and developed the Te Tari Pūreke website, ensuring cohesive brand identity aligned with NZ Police while enhancing accessibility and usability. Conducted UX consultancy work for external delivery of the MyFirearms portal, including UX consulting for external delivery of MyFirearms. Conducted user testing with internal and external users and developed design systems and specific build specifications, including frontend development.

Education

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Industry Experience

Government, Software & Internet, Financial Services, Professional Services, Other