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Social media consultant and creator with experience building TikTok and Instagram content strategies to boost brand awareness, increase engagement, and convert followers into loyal customers. Skilled in video creation/editing, brand collaborations, and performance monitoring with data-driven optimization. Experienced retail merchandising and assistant management professional focused on in-store visual execution, sales associate coaching, operational excellence, and brand-standard adherence. Strong communicator and trainer who leads teams to deliver consistent customer experiences and measurable results.…Social media consultant and creator with experience building TikTok and Instagram content strategies to boost brand awareness, increase engagement, and convert followers into loyal customers. Skilled in video creation/editing, brand collaborations, and performance monitoring with data-driven optimization. Experienced retail merchandising and assistant management professional focused on in-store visual execution, sales associate coaching, operational excellence, and brand-standard adherence. Strong communicator and trainer who leads teams to deliver consistent customer experiences and measurable results.

Christina Prothro

Digital Marketer, Social Media Manager, Marketing Analyst, +4

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Social media consultant and creator with experience building TikTok and Instagram content strategies to boost brand awareness, increase engagement, and convert followers into loyal customers. Skilled in video creation/editing, brand collaborations, and performance monitoring with data-driven optimization. Experienced retail merchandising and assistant management professional focused on in-store visual execution, sales associate coaching, operational excellence, and brand-standard adherence. Strong communicator and trainer who leads teams to deliver consistent customer experiences and measurable results.…Social media consultant and creator with experience building TikTok and Instagram content strategies to boost brand awareness, increase engagement, and convert followers into loyal customers. Skilled in video creation/editing, brand collaborations, and performance monitoring with data-driven optimization. Experienced retail merchandising and assistant management professional focused on in-store visual execution, sales associate coaching, operational excellence, and brand-standard adherence. Strong communicator and trainer who leads teams to deliver consistent customer experiences and measurable results.

Available to hire

Social media consultant and creator with experience building TikTok and Instagram content strategies to boost brand awareness, increase engagement, and convert followers into loyal customers. Skilled in video creation/editing, brand collaborations, and performance monitoring with data-driven optimization.

Experienced retail merchandising and assistant management professional focused on in-store visual execution, sales associate coaching, operational excellence, and brand-standard adherence. Strong communicator and trainer who leads teams to deliver consistent customer experiences and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Assistant General Manager at Self-Employed (Social Media Consultant & Creator)

January 1, 2020 - Present

Developed platform-specific content strategies primarily for TikTok and Instagram to grow brand awareness, engagement, and conversions. Partnered with businesses on branded content and product launches using affiliate marketing tools to increase exposure and drive measurable revenue. Led end-to-end digital campaign efforts including go-to-market planning, visual and written content creation, audience targeting, and post-launch performance reviews. Built and nurtured online communities through consistent, insight-driven content that resonated with target audiences. Produced and edited short-form videos tailored to brand goals, using editing tools and storytelling techniques to improve reach and impact. Used analytics to evaluate performance, run A/B tests, optimize content strategies in real time, and report results backed by campaign data.

Assistant General Manager at Social Media Consultant & Creator (Self-Employed)

January 1, 2020 - Present

Designed and implemented platform-specific content strategies primarily for TikTok and Instagram to boost brand awareness, increase engagement, and convert viewers into loyal customers and followers. Managed brand collaborations and affiliate promotions, partnering with businesses for branded content and product launches and using affiliate tools to increase exposure and drive measurable revenue. Led end-to-end digital campaign development including go-to-market planning, visual and written content creation, audience targeting, and post-launch performance reviews. Built and nurtured online communities through consistent, insight-driven content aligned to audience resonance. Produced and edited compelling short-form videos with story-telling techniques to enhance reach and impact, and monitored performance using analytics to evaluate results, run A/B tests, and optimize campaigns with data-backed reporting.

Assistant Manager of Merchandising at Old Navy (Galleria Dallas)

January 1, 2019 - January 1, 2022

Responsible for best-in-class creative execution of visual merchandising plans for men’s and women’s departments, including concept generation and execution of new ideas aligned to brand aesthetics. Worked closely with corporate visual teams and led store visual walk-throughs with leadership (including President and CEO visits). Managed sales associate and department manager performance through coaching, teaching, and meaningful feedback. Partnered with GM Daily to analyze store performance and business trends and adapt strategy to best fit business needs. Oversaw and maintained all brand and operating standards, championed brand aesthetics in and out of the business, and leveraged Zipline for dynamic training and communication to reinforce onboarding, selling strategies, consistency, and in-store customer experiences.

Assistant Manager of Merchandising at Old Navy

January 1, 2019 - January 1, 2022

Responsible for best-in-class creative execution of visual merchandising plans for men’s and women’s departments, including concept generation and execution of new ideas to set the brand apart. Worked closely with the corporate visual team and led store visual walk-throughs with leadership including the President and CEO. Managed sales associate and department manager performance through coaching, teaching, and meaningful feedback. Partnered with GM daily to analyze store performance and business trends, adapting strategy to best fit business needs and maintain brand and operating standards. Championed and modeled the brand aesthetic in and out of the business and used Zipline for dynamic training and communication to reinforce onboarding, product knowledge, and selling strategies.

Assistant Manager of Merchandising at Old Navy

January 1, 2018 - December 31, 2019

Created store environments that promote the brand, showcase products, and delight customers. Partnered with leadership to assess visual merchandising needs based on business and consumer trends, and quickly adapted visual plans to increase conversions and ensure financial targets were met. Trained and guided staff on product knowledge, styling, selling, and service skills to improve customer experience and increase sales per customer. Responsible for operational excellence including managing product flow and merchandising cadence.

Assistant General Manager at Old Navy

January 1, 2018 - January 1, 2019

Created a store environment that promoted the brand, showcased and moved product, and delighted customers. Partnered with store leadership to assess visual merchandising needs based on business and consumer trends, and adapted displays to increase conversion and ensure financial targets were met. Trained and guided staff on product knowledge, styling, selling, and service skills to deliver an optimal customer experience and increase sales per customer. Responsible for operational excellence including managing product flow and merchandising cadence.

Sales Associate at Old Navy

January 1, 2014 - January 1, 2018

Engaged with customers to provide unmatched customer service that promoted the brand and supported store loyalty. Used extensive product knowledge to educate, inform, inspire, and outfit customers. Partnered with the management team on visual merchandising plans and execution. Supported the sales floor, fitting rooms, checkout, and back-of-house processing.