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Senior Designer with experience creating strategic branding, marketing, and eCommerce content for digital, print, and retail platforms. Skilled at combining design, copywriting, AI-powered workflows, and customer insights to create engaging customer experiences and measurable business results. Collaborative, detail-oriented, and experienced managing projects from strategy through execution—partnering with cross-functional teams to deliver conversion-focused creative across major eCommerce marketplaces and multi-channel campaigns.…Senior Designer with experience creating strategic branding, marketing, and eCommerce content for digital, print, and retail platforms. Skilled at combining design, copywriting, AI-powered workflows, and customer insights to create engaging customer experiences and measurable business results. Collaborative, detail-oriented, and experienced managing projects from strategy through execution—partnering with cross-functional teams to deliver conversion-focused creative across major eCommerce marketplaces and multi-channel campaigns.

CHERISSE EBANKS

Graphic Designer, Brand Designer, UX Designer

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Senior Designer with experience creating strategic branding, marketing, and eCommerce content for digital, print, and retail platforms. Skilled at combining design, copywriting, AI-powered workflows, and customer insights to create engaging customer experiences and measurable business results. Collaborative, detail-oriented, and experienced managing projects from strategy through execution—partnering with cross-functional teams to deliver conversion-focused creative across major eCommerce marketplaces and multi-channel campaigns.…Senior Designer with experience creating strategic branding, marketing, and eCommerce content for digital, print, and retail platforms. Skilled at combining design, copywriting, AI-powered workflows, and customer insights to create engaging customer experiences and measurable business results. Collaborative, detail-oriented, and experienced managing projects from strategy through execution—partnering with cross-functional teams to deliver conversion-focused creative across major eCommerce marketplaces and multi-channel campaigns.

Available to hire

Senior Designer with experience creating strategic branding, marketing, and eCommerce content for digital, print, and retail platforms. Skilled at combining design, copywriting, AI-powered workflows, and customer insights to create engaging customer experiences and measurable business results.

Collaborative, detail-oriented, and experienced managing projects from strategy through execution—partnering with cross-functional teams to deliver conversion-focused creative across major eCommerce marketplaces and multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Design Specialist at Flywheel Digital

September 1, 2025 - Present

Develops conversion-focused eCommerce content for household brands across marketplaces such as Amazon and Walmart. Creates mobile-first image carousels and enhanced product imagery, partners with retail/account/marketing teams on content strategy informed by shopper behavior and platform best practices, and builds wireframes and content frameworks to define information hierarchy and customer journeys. Crafts persuasive messaging using AI-assisted workflows while maintaining brand consistency. Uses Flywheel’s AI platform to generate on-brand imagery and extend creative assets to fill content gaps. Conducts A/B testing and uses shopper behavior insights (including heatmap-style analytics) to optimize creative performance. Collaborates with freelancers for production quality assurance and presents strategic recommendations in client meetings while managing multiple concurrent projects.

Graphic Designer at Destination Toronto

January 1, 2022 - September 1, 2025

Led cross-functional design initiatives to amplify Toronto’s global presence through strategic branding and integrated marketing campaigns across digital, print, and experiential channels. Provided creative direction aligned with business goals and audience insights. Spearheaded large-scale campaigns including Cultures Remix, TOFest, Bill y Bishop Airport advertising, and annual corporate initiatives. Built a scalable Figma-based design system with reusable components and templates to streamline production and ensure brand consistency. Managed end-to-end creative projects by coordinating timelines, stakeholders, and cross-functional teams. Created interactive brand guidelines and produced a wide range of marketing assets including advertising, email campaigns, presentations, reports, signage, social content, event branding, video, and sales collateral.

Founder | Lead Designer at cherdesign.studio (Freelance)

February 1, 2021 - Present

Delivers branding, packaging, and marketing solutions across industries. Develops strategic brand identities for cohesive presence across digital and print, designs packaging to enhance product appeal, and creates branding/marketing assets for diverse businesses. Leads projects from discovery through final execution, partnering with clients to translate business goals into visual identities.

Marketing and Proposal Specialist/Graphic Designer at HDR

November 1, 2019 - December 1, 2021

Collaborated with multidisciplinary teams to develop marketing collateral, proposals, and data visualization tools supporting major infrastructure pursuits. Designed persuasive proposals, presentations, and executive reports. Developed 40+ Power BI templates to standardize branding and improve data visualization for the Ontario Line Technical Advisory team. Coordinated proposal production and RFP processes with technical teams and subconsultants to deliver high-quality submissions under tight deadlines. Modernized proposal documents with interactive digital experiences and created process graphics to simplify complex technical information for diverse audiences.

Marketing Associate at Interfaceware

June 1, 2018 - November 1, 2019

Supported integrated marketing initiatives, event branding, and digital campaigns in the healthcare technology industry. Designed multi-channel collateral including brochures, case studies, whitepapers, presentations, and digital assets. Led creative development for the HIMSS Conference booth and strengthened the company’s event presence. Planned and marketed the annual user conference in Chicago, coordinating logistics while developing integrated email campaigns and event branding. Grew LinkedIn engagement through targeted content strategies to increase audience reach and brand awareness.