KEITH YOK

Creative Director at In & On Activation Sdn Bhd

Oversaw design teams and mentored junior designers to improve project outcomes. Developed marketing strategies that increased brand engagement and consumer loyalty across multiple platforms. Led creative projects from concept to execution, ensuring alignment with client objectives and brand vision. Created creative trailers and promotional content from concept to completion. Managed multiple projects simultaneously to meet deadlines and deliver within budget, and coordinated with clients, vendors, and suppliers. Prepared creative briefs, timelines, and copy direction for writers; directed photo shoots for print and digital media; established brand guidelines and style guides; and monitored project performance through feedback loops while staying current on industry trends.

Head of Creative at Laugh Advertising

Led creative strategy and campaign development across ATL, BTL, roadshows, events, and online marketing. Ensured the team delivered the required quality and concept direction for clients. Collaborated cross-functionally to align on objectives and delivery timelines; directed photo shoots for print and digital; developed style guides and maintained brand consistency. Supported go-to-market and product launch planning, managed daily operations while keeping projects within timeline and budget, coordinated production elements with vendors, and implemented social media promotion strategies for campaigns.

Art Director at novafusion

Created storyboards and produced above-the-line and below-the-line advertising materials including TVCs, billboards, press ads, branding, corporate identity, and annual reports. Developed design concepts with attention to typography, composition, layout, and color; ensured deliverables met creative direction and production requirements.

Senior Graphic Designer at M&C Saatchi

Developed ATL and BTL advertising materials including storyboards, TV commercials, billboards, press ads, branding, and corporate identity. Applied typography, composition, layout, and color fundamentals; presented mockups to customers and collected feedback for revisions. Completed final project touches before rollout and collaborated with designers on print and digital graphics, including packaging and promotional materials, as well as original artwork for web and video projects.

Graphic Designer at tradeconcept sdn.bhd.

Produced print and below-the-line design deliverables such as flyers, banners, bunting, postcards, and print/press ads, along with related promotional assets.

Graphic Designer at trendmatrix enterprise sdn.bhd

Created below-the-line assets such as flyers, banners, bunting, postcards, print ads, press ads, backdrops, name cards, and logos for marketing and promotional use.

Graphic Designer at Sign & Design Manchester Ltd

Designed signage and printed menu film for illuminated light boxes. Also handled related print design tasks including leaflets/menu materials and name card design.