Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior menswear design consultant with 10 years’ experience partnering with fashion and lifestyle brands to deliver commercially successful, customer-focused collections. Combining creative vision with strategic commercial thinking, I help brands strengthen range architecture and bring exceptional collections from concept to launch. I’m a proactive designer who translates trend and sales data into commercially viable ranges, balances aesthetic with cost and margin, and collaborates cross-functionally with buying, merchandising, suppliers, and factories to deliver on time.…Senior menswear design consultant with 10 years’ experience partnering with fashion and lifestyle brands to deliver commercially successful, customer-focused collections. Combining creative vision with strategic commercial thinking, I help brands strengthen range architecture and bring exceptional collections from concept to launch. I’m a proactive designer who translates trend and sales data into commercially viable ranges, balances aesthetic with cost and margin, and collaborates cross-functionally with buying, merchandising, suppliers, and factories to deliver on time.

Hannah Elizabeth Barnett

Designer, Costume Designer, Product Designer





Senior menswear design consultant with 10 years’ experience partnering with fashion and lifestyle brands to deliver commercially successful, customer-focused collections. Combining creative vision with strategic commercial thinking, I help brands strengthen range architecture and bring exceptional collections from concept to launch. I’m a proactive designer who translates trend and sales data into commercially viable ranges, balances aesthetic with cost and margin, and collaborates cross-functionally with buying, merchandising, suppliers, and factories to deliver on time.…Senior menswear design consultant with 10 years’ experience partnering with fashion and lifestyle brands to deliver commercially successful, customer-focused collections. Combining creative vision with strategic commercial thinking, I help brands strengthen range architecture and bring exceptional collections from concept to launch. I’m a proactive designer who translates trend and sales data into commercially viable ranges, balances aesthetic with cost and margin, and collaborates cross-functionally with buying, merchandising, suppliers, and factories to deliver on time.

Available to hire

Senior menswear design consultant with 10 years’ experience partnering with fashion and lifestyle brands to deliver commercially successful, customer-focused collections. Combining creative vision with strategic commercial thinking, I help brands strengthen range architecture and bring exceptional collections from concept to launch.

I’m a proactive designer who translates trend and sales data into commercially viable ranges, balances aesthetic with cost and margin, and collaborates cross-functionally with buying, merchandising, suppliers, and factories to deliver on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Senior Designer (Menswear/Womenswear, Multi Product) at Crew Clothing LTD

September 1, 2024 - Present

Led creative across multi-product outlet ranges, overseeing 800+ SKUs per season. Defined seasonal direction, key silhouettes, trend and product handwriting across categories, and built commercially balanced collections with the right mix of core, volume drivers, and trend-led pieces. Identified range gaps and introduced new product opportunities aligned to customer demand and brand positioning. Collaborated with buyers and merchandisers on pricing, product weighting, and performance. Partnered with Head of Design and directors on longer-term category strategy, presented design direction clearly to senior stakeholders, and supported wholesale partners to develop relevant SMU offerings. Mentored junior team members and helped embed strong creative and commercial thinking.

Senior Designer / Product Development (Primark & NEXT; Multi Product) at Dewhirst

September 1, 2023 - September 1, 2024

Led design and development across key accounts including Primark and NEXT, defining product direction across woven, tailoring, and jersey categories. Translated trend and sales data into commercially viable collections, designing price-sensitive product while balancing aesthetics, cost, and margin requirements. Identified opportunities for category growth and range expansion and worked cross-functionally to ensure alignment from concept through to final delivery.

Freelance Designer / Product Consultant (Multiple UK/International clients) at Brand Alliance Ltd (William Hunt – Saville Row; Jeep; NEXT Sportswear)

March 1, 2022 - August 31, 2023

Delivered multi-brand design consultancy across multiple projects, developing multi-product collections and defining design direction and product handwriting to suit different brand identities and customer profiles. Built commercially driven collections balancing trend-led and high-volume product, managed multiple projects simultaneously against tight deadlines, and collaborated with international clients and suppliers across the UK and US.

Freelance Menswear Designer (Multiple UK/Overseas)

January 1, 2022 - December 31, 2021

Freelance menswear design role across multiple UK and overseas assignments (details not specified).

Menswear Designer at Lyle & Scott Ltd

January 1, 2019 - December 31, 2021

Led design across casualwear categories including outerwear, woven, knit, and jersey. Defined key silhouettes and seasonal product direction within the casualwear range, and improved range balance and product handwriting to drive 37.5% YoY growth. Designed commercially viable product across price-sensitive categories and broad demographics, and delivered successful SMU projects aligned to retailer and customer needs.

Assistant Menswear Designer at Ideal Europe

March 1, 2018 - August 31, 2019

Assistant menswear design support (details not specified).