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Results-driven marketing manager with over a decade of experience across B2C and B2B, specialising in brand building, content creation, community engagement, and marketing strategy. Strong copywriting skills and a creative, data-informed approach to growing visibility and conversions. Experienced leading multi-channel campaigns (SEO/AE0/GEO, email, social, and paid ads), optimising websites, and using automation/CRM tools to improve customer journeys. Known for building strong stakeholder relationships, identifying gaps, and driving continuous improvement through initiative and self-development.…Results-driven marketing manager with over a decade of experience across B2C and B2B, specialising in brand building, content creation, community engagement, and marketing strategy. Strong copywriting skills and a creative, data-informed approach to growing visibility and conversions. Experienced leading multi-channel campaigns (SEO/AE0/GEO, email, social, and paid ads), optimising websites, and using automation/CRM tools to improve customer journeys. Known for building strong stakeholder relationships, identifying gaps, and driving continuous improvement through initiative and self-development.

Darya Shirshobo kova

Digital Marketer, PPC Manager, Community Manager, +2

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Results-driven marketing manager with over a decade of experience across B2C and B2B, specialising in brand building, content creation, community engagement, and marketing strategy. Strong copywriting skills and a creative, data-informed approach to growing visibility and conversions. Experienced leading multi-channel campaigns (SEO/AE0/GEO, email, social, and paid ads), optimising websites, and using automation/CRM tools to improve customer journeys. Known for building strong stakeholder relationships, identifying gaps, and driving continuous improvement through initiative and self-development.…Results-driven marketing manager with over a decade of experience across B2C and B2B, specialising in brand building, content creation, community engagement, and marketing strategy. Strong copywriting skills and a creative, data-informed approach to growing visibility and conversions. Experienced leading multi-channel campaigns (SEO/AE0/GEO, email, social, and paid ads), optimising websites, and using automation/CRM tools to improve customer journeys. Known for building strong stakeholder relationships, identifying gaps, and driving continuous improvement through initiative and self-development.

Available to hire

Results-driven marketing manager with over a decade of experience across B2C and B2B, specialising in brand building, content creation, community engagement, and marketing strategy. Strong copywriting skills and a creative, data-informed approach to growing visibility and conversions.

Experienced leading multi-channel campaigns (SEO/AE0/GEO, email, social, and paid ads), optimising websites, and using automation/CRM tools to improve customer journeys. Known for building strong stakeholder relationships, identifying gaps, and driving continuous improvement through initiative and self-development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Communications Manager (Creative Production & Content Studio) at Packshot Company Limited

May 1, 2026 - August 31, 2026

Led marketing strategy across Fashot and Packshot, overseeing SEO, website development, social media, email marketing, and paid advertising. Supported the launch of the new Packshot.com website, ensuring content optimisation for SEO, AEO, and GEO. Created and managed social content plus sales and email campaigns to generate new business. Managed and optimised Google Ads in collaboration with the company’s PPC contractor. Identified partnership opportunities, managed Google Business Profiles to improve local search visibility, and produced marketing materials, proposals, and presentations. Worked closely with directors to support business growth through strategic marketing initiatives, brand development, and AI-driven automation.

Sales & Marketing Manager (Part-time) (Facilities management company) at MCS Contract Services

July 1, 2024 - April 30, 2026

Led multi-channel marketing strategies and managed a marketing assistant while running campaigns across social, web, email, print, and paid ads (Google and Facebook). Created and managed social media calendars, graphics, LinkedIn articles, and blog posts; produced and edited social videos; monitored performance to refine content and maintained directory listings. Implemented GoHighLevel to automate emails, reviews, and follow-ups and integrated it with the website while managing pipelines and campaigns. Led a website relaunch that increased traffic 6x, improved SEO rankings by 25 positions, and boosted conversions by one third. Conducted outreach for client onboarding using tailored promotions and offers, and also supported telesales, lead generation, and tender work.

Freelance Marketing Consultant (Digital Marketing Agency) at OxD PR

January 1, 2024 - Present

Manages around 20 client accounts, leading multi-channel marketing strategies across social media, websites, email marketing, print, and paid advertising. Handles client relationships, leads meetings, creates proposals and marketing plans, and delivers monthly performance reports. Implements CRM systems (GoHighLevel), builds automation and customer journeys, manages pipelines and campaigns, and produces SEO-optimised content alongside website development projects. Ensures client websites are optimised for SEO, AEO, and GEO, supporting top Google rankings within six months. Manages Google and Meta ad campaigns with ~6% conversion rates, collaborates with internal teams to maintain quality standards, and partners with influencers to increase brand visibility and engagement. Supports business development through telesales, tender submissions, client onboarding, and tailored commercial proposals across multiple sectors including hospitality, construction/care facilities management, media

Marketing Manager (Contract) at Prem FinA

October 1, 2022 - December 31, 2023

Developed and delivered content and LinkedIn strategies, increasing LinkedIn interactions by 62%, followers by 13%, and website sessions by 14% within six months. Optimised website content for SEO, increasing CTR by 20% and Google impressions by 10%. Led a help centre optimisation project increasing site usage by 55% and site referrals by 77%. Supported the UK marketing strategy, brand development, campaign performance, and KPI reporting.

Marketing Coordinator (Shared Ownership brand) at SO Resi & SO Resi Partnership

August 1, 2019 - October 1, 2022

Managed integrated paid and organic campaigns with a £150k+ monthly budget, generating up to 300 leads per week. Produced monthly performance reports, optimised ROI, and managed up to seven concurrent client projects. Developed digital marketing strategies, collaborated with sales teams and agencies, and mentored marketing and digital marketing assistants.

Marketing Executive at NU living (Swan Housing)

January 1, 2018 - August 1, 2019

Social Media Volunteer at Oxfam

March 1, 2017 - September 30, 2017

Events Assistant at Imperial College Union

January 1, 2015 - December 31, 2017

Events Assistant (Learning and Work Institute) at Learning and Work Institute

January 1, 2014 - December 31, 2015