Marketing & E-commerce Marketing Executive / Marketing & E-commerce Management (Role title as provided) at Fizzy Goblet

Managed Shopify and marketplace stores with 2,500+ SKUs, ensuring product accuracy and timely launches of new collections. Published 20+ products monthly using SEO best practices to improve search visibility and reduce organic acquisition time. Partnered with developers to implement website enhancements, reducing reported website issues by 25% and improving user experience. Planned and executed 50+ email marketing campaigns achieving an average 28% open rate and 4.5% CTR. Delivered targeted WhatsApp campaigns to 50,000+ customers to improve engagement and repeat purchases. Maintained inventory accuracy across Shopify, Magento, Amazon, and ERP systems to minimize stock discrepancies and improve fulfillment efficiency. Monitored website KPIs including conversion rate, bounce rate, AOV, and revenue, providing actionable insights. Negotiated influencer partnerships to reduce campaign costs while increasing brand reach and engagement. Coordinated 20+ brand photoshoots and managed celebrity/