Fashion Brand Marketing & PR Lead / Fashion Brand Marketing at BRA N D M ARK ET ER | F A SH IO N & L IF E ST Y LE S H AN IY A K H AN

Led fashion brand marketing and PR activities including conceptualizing and directing campaign/catalogue shoots across 4 fashion categories; improving content engagement (reported 30–40%). Pioneered AI-led content innovation and built scalable visual content systems (reported 40%+ uplift). Managed celebrity PR and collaborations to drive 2–3x growth in brand visibility and virality. Secured editorial and digital features (reported 25%+). Conceptualized and executed offline brand activations and events driving on-ground consumer engagement across cities. Managed social media strategy and influencer marketing building creator ecosystems that amplified brand reach and community growth.

Fashion Brand Marketing & PR Lead at BRA N D M ARK ET ER | F A SH IO N & L IF E ST Y LE S H AN IY A K H AN WORK E X PER IE N CEBRND.ME (Formerly Mensa Brands)

Conceptualised and directed brand campaign & catalogue shoots across fashion categories, elevating visual language and driving 30–40% uplift in content engagement. Pioneered AI-led content innovation, building scalable visual content systems improving output and consumer engagement by 40%+. Developed and executed content and social media strategies across 4+ fashion categories to strengthen brand identity and grow audience engagement consistently. Managed celebrity PR collaborations driving 2–3x growth in brand visibility and virality, secured editorial & digital features raising brand discoverability by 25+, and executed offline brand activations/events driving on-ground consumer engagement across cities. Led social media strategy and influencer marketing across fashion brands, building creator ecosystems to amplify reach and community growth.

Sponsorship/Creative Direction (Creative Direction - Styling - Internship/Project role) at Shiny Das Fashion & Creative Services

Research and creative direction for campaigns; styling and sourcing on sets for campaigns and editorials; collaborated on creative direction and styling inputs across projects.

Shiny Das Fashion & Creative Services (Creative Direction/Styling) at IF T ? / Shiny Das Fashion & Creative Services

Worked on creative direction and styling for shoots and campaigns, including research and creative direction for campaigns; styling and sourcing on sets for campaigns and editorials; and creative direction for internal projects and shoot styling support.

Creative Direction / Styling (Portfolio referenced) at Intern (as listed in resume timeframe)

Creative direction and styling responsibilities focused on sourcing, styling for campaign/editorial shoots, and supporting creative execution during internship period.