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Brand manager and e-commerce/brand strategist with experience taking projects from idea to business implementation, including digital branding, online retail consulting, and marketplace growth. Strong focus on consumer insights, brand integrity, and KPI-driven marketing performance. Founder of a kidswear brand with end-to-end experience across concept, design, production, storytelling, and online sales. Previously led luxury retail brand strategy and marketing at Vertu in Astana, and managed e-commerce project documentation and web templates earlier in her career.…Brand manager and e-commerce/brand strategist with experience taking projects from idea to business implementation, including digital branding, online retail consulting, and marketplace growth. Strong focus on consumer insights, brand integrity, and KPI-driven marketing performance. Founder of a kidswear brand with end-to-end experience across concept, design, production, storytelling, and online sales. Previously led luxury retail brand strategy and marketing at Vertu in Astana, and managed e-commerce project documentation and web templates earlier in her career.

Yulia Chekaeva

Brand Strategist, Project Manager, Marketing Strategist, +2

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Brand manager and e-commerce/brand strategist with experience taking projects from idea to business implementation, including digital branding, online retail consulting, and marketplace growth. Strong focus on consumer insights, brand integrity, and KPI-driven marketing performance. Founder of a kidswear brand with end-to-end experience across concept, design, production, storytelling, and online sales. Previously led luxury retail brand strategy and marketing at Vertu in Astana, and managed e-commerce project documentation and web templates earlier in her career.…Brand manager and e-commerce/brand strategist with experience taking projects from idea to business implementation, including digital branding, online retail consulting, and marketplace growth. Strong focus on consumer insights, brand integrity, and KPI-driven marketing performance. Founder of a kidswear brand with end-to-end experience across concept, design, production, storytelling, and online sales. Previously led luxury retail brand strategy and marketing at Vertu in Astana, and managed e-commerce project documentation and web templates earlier in her career.

Available to hire

Brand manager and e-commerce/brand strategist with experience taking projects from idea to business implementation, including digital branding, online retail consulting, and marketplace growth. Strong focus on consumer insights, brand integrity, and KPI-driven marketing performance.

Founder of a kidswear brand with end-to-end experience across concept, design, production, storytelling, and online sales. Previously led luxury retail brand strategy and marketing at Vertu in Astana, and managed e-commerce project documentation and web templates earlier in her career.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Advanced

Kazakh

Beginner

French

Advanced

Work Experience

Project manager, QA at Safe.dem mobile app

December 1, 2020 - February 28, 2021

Planned and negotiated project concept with developers; managed communication with stakeholders; translated design vision into delivery. Owned marketing strategy for app distribution. Conducted product testing and quality assurance and established effective workflow organization across participants.

Founder / Brand owner (kidswear brand) at Pauline’s kidswear store

April 1, 2020 - Present

Founded a kidswear brand with own production and online retail. Built and maintained WordPress/Wix websites, managed Instagram presence, and developed the brand concept including logo, color scheme, story, packaging, and product development. Created collection concepts, naming, and storytelling; organized photo sessions for an advertising campaign and drove online sales.

Brand manager at Vertu, Astana, Kazakhstan

November 1, 2015 - June 30, 2020

Led strategic planning based on key consumer insights to enhance portfolio and improve consumer communication. Monitored and analyzed business performance, goals, and competition; implemented marketing plans with internal/external suppliers. Prepared internal/external presentations for product introductions, marketing materials, and brand/communication objectives. Coordinated meetings, produced regular performance reports with KPIs, guided the team on visual merchandising and brand integrity, and oversaw production of adverts and editorials for magazines and websites. Monitored product distribution, managed marketing campaigns, and ensured compliance with legal/regulatory guidelines while liaising with compliance personnel.

Store manager at Vertu, Astana, Kazakhstan

April 1, 2014 - October 31, 2015

Managed and organized staff performance and customer service. Provided merchandise service, supervised and scheduled employees, trained staff, and produced weekly/monthly/annual financial and sales reports. Maintained inventory, ensured visual merchandising standards, supported team results, and maintained professional knowledge via workshops and publications. Built supplier connections and organized launch events (event management).

Founder (online store) - e-commerce at Pot-Pourri online store

April 1, 2014 - May 31, 2016

Founded an online website for retail of unusual gifts. Developed and designed the e-commerce store using WordPress to enable online sales and product presentation.

Store manager at Chopard, Astana, Kazakhstan

July 1, 2013 - April 30, 2014

Managed and organized personnel performance and ensured high-quality customer service. Supervised and scheduled employees, trained personnel, prepared weekly/monthly/annual financial and sales reports, maintained inventory, and delivered visual merchandising. Supported team goals and maintained professional knowledge through workshops and publications.

Brand manager, Client relationships manager at Belvedere Wealth Management, London, UK

February 1, 2012 - August 31, 2012

Developed company concept and corporate design; managed logo and website design projects. Supported wealth management as a personal assistant including concierge services and family office operations. Managed contacts to pursue joint ventures (agreements and signing) and handled official documentation, including forming and registering new UK companies and preparing tax documentation.

Project manager assistant at Tsesna Investment Corporation, Astana, Kazakhstan

May 1, 2010 - September 30, 2010

Assisted with business processes and documentation preparation for e-commerce development projects. Prepared project documentation for website development and participated in website template development.

Main Auditor assistant at ASI Investment Corporation, Astana, Kazakhstan

June 1, 2009 - October 31, 2009

Prepared corporate documents for state tenders and implemented tender presentation materials. Developed business plans and project documentation for residential buildings construction.

Trainee (financial statements analysis) at Tsesna Investment Corporation, Astana, Kazakhstan

June 1, 2008 - September 30, 2008

Conducted trainee-level analysis of financial statements and supported related documentation tasks.