Yulia Chekaeva

Planned and negotiated project concept with developers; managed communication with stakeholders; translated design vision into delivery. Owned marketing strategy for app distribution. Conducted product testing and quality assurance and established effective workflow organization across participants.

Founded a kidswear brand with own production and online retail. Built and maintained WordPress/Wix websites, managed Instagram presence, and developed the brand concept including logo, color scheme, story, packaging, and product development. Created collection concepts, naming, and storytelling; organized photo sessions for an advertising campaign and drove online sales.

Led strategic planning based on key consumer insights to enhance portfolio and improve consumer communication. Monitored and analyzed business performance, goals, and competition; implemented marketing plans with internal/external suppliers. Prepared internal/external presentations for product introductions, marketing materials, and brand/communication objectives. Coordinated meetings, produced regular performance reports with KPIs, guided the team on visual merchandising and brand integrity, and oversaw production of adverts and editorials for magazines and websites. Monitored product distribution, managed marketing campaigns, and ensured compliance with legal/regulatory guidelines while liaising with compliance personnel.