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Highly experienced Visual Information Specialist with 15+ years of expertise in visual communications, brand strategy, and digital marketing. Leads creative teams and manages production of print and digital visual content, including infographics, branding assets, and interactive media. Skilled in Adobe Creative Suite and delivering Section 508-compliant materials, with a track record of presenting design proposals to stakeholders and partnering with communications teams and federal clients to ensure consistent, clear visual messaging.…Highly experienced Visual Information Specialist with 15+ years of expertise in visual communications, brand strategy, and digital marketing. Leads creative teams and manages production of print and digital visual content, including infographics, branding assets, and interactive media. Skilled in Adobe Creative Suite and delivering Section 508-compliant materials, with a track record of presenting design proposals to stakeholders and partnering with communications teams and federal clients to ensure consistent, clear visual messaging.

ZORICA T. WHALEN

Graphic Designer, Illustrator, Infographic Designer, +2

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Highly experienced Visual Information Specialist with 15+ years of expertise in visual communications, brand strategy, and digital marketing. Leads creative teams and manages production of print and digital visual content, including infographics, branding assets, and interactive media. Skilled in Adobe Creative Suite and delivering Section 508-compliant materials, with a track record of presenting design proposals to stakeholders and partnering with communications teams and federal clients to ensure consistent, clear visual messaging.…Highly experienced Visual Information Specialist with 15+ years of expertise in visual communications, brand strategy, and digital marketing. Leads creative teams and manages production of print and digital visual content, including infographics, branding assets, and interactive media. Skilled in Adobe Creative Suite and delivering Section 508-compliant materials, with a track record of presenting design proposals to stakeholders and partnering with communications teams and federal clients to ensure consistent, clear visual messaging.

Available to hire

Highly experienced Visual Information Specialist with 15+ years of expertise in visual communications, brand strategy, and digital marketing. Leads creative teams and manages production of print and digital visual content, including infographics, branding assets, and interactive media.

Skilled in Adobe Creative Suite and delivering Section 508-compliant materials, with a track record of presenting design proposals to stakeholders and partnering with communications teams and federal clients to ensure consistent, clear visual messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Serbian

Advanced

Work Experience

Graphic Designer III (Part-Time) at George Mason University (GMU)

January 1, 2025 - Present

Provide visual design support on a part-time basis for internal and external communications. Develop and produce brand-aligned graphics for digital and print use, including presentations, infographics, and other Section 508-aware visual materials as assigned.

Contractor/ Senior Graphic Designer at American Petroleum Institute (API)

January 1, 2024 - January 1, 2025

Created visually compelling graphics for digital and print media including annual reports, factsheets, social media assets, advertisements, brochures, signage, and related collateral. Collaborated with communications teams to develop design concepts aligned to brand guidelines and marketing strategy. Prepared and presented design proposals to stakeholders, incorporating feedback and completing revisions.

Senior Graphic Designer at ICF Next Creative Studio

May 1, 2022 - January 1, 2024

Led animated video projects for the Centers for Disease Control and Prevention (CDC) advertising workflow from storyboarding through formal design presentations. Partnered with clients such as the U.S. Environmental Protection Agency (EPA) to design program logos and branding materials with visual consistency. Designed promotional packages with distinct branding identities and managed project timelines and product detail sheets. Reviewed, edited, and directed animation and illustration processes across campaigns.

Teacher - Digital Application Class at University of the District of Columbia (UDC)

January 1, 2015 - January 1, 2016

Taught Adobe Creative Suite (InDesign, Illustrator, Photoshop) to students. Guided learners in creating interactive web, mobile, and print media projects. Developed and delivered curriculum focused on digital design and graphic creation.

Lead Creative at American Petroleum Institute (API)

January 1, 2013 - May 1, 2022

Directed creative design and art direction for branding campaigns across print and digital collateral. Ensured quality and consistency for special campaigns including websites, infographics, and event collateral. Managed budgets and vendor relationships to optimize costs and timelines. Collected platform analytics and user feedback to improve digital platform effectiveness.

Visual Information Specialist at National Center for Health Statistics (NCHS) / CDC (BCA/NOVA Contractor)

January 1, 2006 - January 1, 2013

Created infographics and data visualizations to make complex health information understandable for diverse audiences. Developed branding artwork and template collateral within organizational visual design frameworks. Trained staff on digital tools and Section 508 compliance to support accessible and effective communication materials.