Social Media Ambassador and Digital Marketing professional with a track record of driving consistent organic growth and engagement across TikTok, Instagram Reels, and YouTube Shorts. Experienced in end-to-end short-form video production (ideation, scripting, filming, editing, publishing), community engagement (comments and DMs), and scaling brand-safe resolutions for sensitive issues. Achieved 3–4x above-benchmark organic reach and engagement, including Reel hits exceeding 24k+ views, by identifying emerging trends and translating them into repeatable Gen Z-led content formats and hooks. Also delivered high-volume cumulative views through campaigns for luxury hospitality and lifestyle brands, combining insight-led content strategy with performance tracking and stakeholder reporting.

Vaishnavi Gajendragad

Social Media Ambassador and Digital Marketing professional with a track record of driving consistent organic growth and engagement across TikTok, Instagram Reels, and YouTube Shorts. Experienced in end-to-end short-form video production (ideation, scripting, filming, editing, publishing), community engagement (comments and DMs), and scaling brand-safe resolutions for sensitive issues. Achieved 3–4x above-benchmark organic reach and engagement, including Reel hits exceeding 24k+ views, by identifying emerging trends and translating them into repeatable Gen Z-led content formats and hooks. Also delivered high-volume cumulative views through campaigns for luxury hospitality and lifestyle brands, combining insight-led content strategy with performance tracking and stakeholder reporting.

Available to hire

Social Media Ambassador and Digital Marketing professional with a track record of driving consistent organic growth and engagement across TikTok, Instagram Reels, and YouTube Shorts. Experienced in end-to-end short-form video production (ideation, scripting, filming, editing, publishing), community engagement (comments and DMs), and scaling brand-safe resolutions for sensitive issues.

Achieved 3–4x above-benchmark organic reach and engagement, including Reel hits exceeding 24k+ views, by identifying emerging trends and translating them into repeatable Gen Z-led content formats and hooks. Also delivered high-volume cumulative views through campaigns for luxury hospitality and lifestyle brands, combining insight-led content strategy with performance tracking and stakeholder reporting.

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Work Experience

Part-time Social Media Marketer / Digital Marketer at Extra-Curricular Activity
May 1, 2026 - Present
Part-time Social Media Marketer / Digital Marketer at Work: (role implied from resume; exact employer not specified)
October 1, 2025 - Present
Digital Marketing Intern / Social Media Marketing Intern at JNJ Hospitality Ventures
February 1, 2025 - March 1, 2025
Created and tested original engaging short-form social videos and developed insight-led content recommendations for luxury hospitality and lifestyle brands across Instagram and Facebook. Generated 45M+ cumulative social campaign views, including a top-performing reel with 30.9M reach. Increased online engagement by 25% and lifted restaurant footfall by 15% through competitor benchmarking and consumer behaviour research; worked with creators and VIP talent on paid ambassador-style campaigns.
Social Media Marketing Intern / Content & Social Media Marketing Intern at Growth Gravy (Digital Marketing Agency)
April 1, 2024 - May 1, 2024
Developed platform-first original short-form video formats, managed publishing calendars and content briefs, and monitored performance for a portfolio of 3+ client accounts spanning government, hospitality, and food & beverage. Produced high-performing reels/shorts using emerging hooks and trends, and delivered regular client reporting. Also supported reactive and always-on content planning in a fast-paced agency environment.

Education

Master’s of Science in Business with Marketing at University of Warwick - Warwick Business School
January 1, 2025 - January 1, 2026
Bachelor’s in Business Administration - Marketing at SDDhempo College (Autonomous), Goa, India
January 1, 2022 - January 1, 2025

Qualifications

MSE Excel
August 1, 2025 - August 12, 2026
AI for Content and Marketing Tools (Digital India Programme)
January 1, 2021 - August 12, 2026

Industry Experience

Media & Entertainment, Government, Education, Professional Services, Travel & Hospitality, Retail, Consumer Goods