Ora Lia Camfer

Fashion Design Product Development at CUIDADO CON EL PERRO

Developed commercial collections and seasonal assortments (50+ styles), managing projects with high autonomy. Owned end-to-end product development: trend/competitor research, concepts, moodboards, color/silhouette/material direction through sampling, approvals, showroom presentations, and follow-up. Conducted field research and fast-fashion benchmarking to translate trends into commercially relevant proposals. Directed product graphic development (typography, references, layout/placement, techniques, visual guidelines) and coordinated execution with graphic design teams. Coordinated with pattern making and graphic design teams to ensure creative and technical execution. Managed domestic and international suppliers, technical communication, approvals, negotiations, and purchase order sign-offs. Reviewed prototypes/samples for fit, tolerances, construction, workmanship, finishing, fabrics/hand-feel/weight, color/washes, trims, prints, embroidery, and techniques; prepared comments and fol

Fashion Design Product Development (Fashion Design Intern, later role expanded) at Cuidado con el Perro

Developed commercial collections and seasonal assortments of 50+ styles, managing large-scale fashion floor assortments for FW26 and upcoming SS27 initiatives. Owned end-to-end product development including trend/competitor research, concepts, moodboards, color/silhouette/material direction, sampling, approvals, showroom presentations, and follow-up. Conducted field research and fast-fashion benchmark analysis to translate trends into commercially relevant proposals. Coordinated product graphic direction (typography, references, layout, placement, techniques, and visual guidelines) and aligned execution with graphic design teams and pattern-making partners. Managed domestic and international supplier communication, technical communication, approvals, negotiations, and purchase order sign-offs. Reviewed prototypes and samples for fit/tolerances, construction, finishing, fabric/hand-feel/color, washes, trims, prints/embroidery, and techniques; prepared feedback and followed through app

Content Assistant at Fashion & Beauty Workers

Developed and produced national campaigns, branded content, launches, and digital experiences for international beauty and luxury brands, including portfolio work for L’Oréal Group and The Estée Lauder Companies. Participated in the full creative process: briefs, research, concepts, moodboards, proposals, pitch decks, production, on-set execution, supervision, and final delivery; contributed to winning pitches. Provided art direction and graphic design support for campaigns, shoots, digital content, PR, and activations. Coordinated teams for photography, video, makeup, styling, set, furniture, props, and installation. Produced campaigns with ambassadors, talent, and micro- and macro-influencers from concept through final delivery.

Fashion PR Account Intern at Artillero Agency

Worked directly on the Timberland account across influencer management, media relations, fashion PR, campaigns, and brand communications. Developed biannual communication, content, activation, and PR proposal packages; participated in creative direction and event production. Coordinated shoots, wrote press releases, prepared clipping reports and campaign results, and maintained ongoing communication with clients and influencers.

Beauty Editor at MEOW MAGAZINE (Fashion Intern → Beauty Editor)

Promoted from Fashion Intern to Beauty Editor, taking creative and editorial direction of specialized beauty content. Conceptualized and directed original editorials from initial idea through production and publication; negotiated paid campaigns, collaborations, and branded content directly with brands. Developed collaborations with SHÉGLAM and Euphoría México, producing specialized articles, social media content concepts, graphic assets, and digital content. As Fashion Intern, developed fashion editorial articles, social content, graphic design, and brand communications.