Available to hire
Fashion designer and junior designer specialising in mens sport/streetwear and licensed apparel. Experienced in concept-to-tech-pack development, factory-ready production support, and supplier liaison, with a strong commercial focus on range building and repeat purchasing.
Known for creating trend packs, leading accessory ranges, and delivering design improvements that increase order quantities. Academic achievements include a First Class award for research into cultural ignorance and appropriation within fashion and society, plus industry recognition through multiple design competitions and scholarships.
Skills
Experience Level
Expert
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Language
Work Experience
Apparel Designer EMEA - TeamSport & Formula 1 Partnerships at New Era Cap
February 1, 2024 - PresentSole designer for all teamsport apparel collections, including Formula 1 collaborations with McLaren and Oracle Red Bull Racing. Works with a wider team to develop seasonally relevant lifestyle apparel for multiple sports accounts. Responsible for design development of short calendar injection projects, including an apparel range for Stefano Pilati’s Random Identities at PFW 2024.
Junior Designer - Mens Sport/Streetwear at Yelir World & PG London (The Dewhirst Group)
November 1, 2019 - January 31, 2024Collaborated on multi-product design development for men’s sports & streetwear brands including Yelir World and PG London by Fredo. Presented design ideas aligned to customer base, contributing to doubling order quantities with regular style/detail updates. Served as design lead for accessories such as wallets, socks, and bags, driving multiple re-buys. Researched and created season-based trend packs used for new client onboarding. Produced factory-standard tech packs and liaised confidently with suppliers in China & Bangladesh, organizing trims and development changes and solutions at fit sessions. Updated range plans and collaborated with the team to follow the critical path and meet deadlines.
Junior Designer - Mens Sport/Streetwear at Yelir World & PG London, The Dewhirst Group
November 1, 2019 - January 1, 2024Collaborated on multi-product design development for men’s sports and streetwear brands including Yelir World and PG London by Fredo. Presented design ideas aligned to customer base and provided regular style/detail updates, contributing to increased order quantities. Served as design lead for accessories (e.g., wallets, socks, bags), researching trends from seasonal briefs and producing factory-standard tech packs. Liaised with suppliers in China and Bangladesh (trims, product development, fit session changes), updated range plans, supported the critical path, and ensured deadlines were met.
Mens Streetwear Design/Production Intern at Tourne De Transmission
August 1, 2019 - August 1, 2019Assisted with AW19 and SS20 capsule collection design development using Illustrator and Photoshop. Spearheaded upcoming social media campaigns (Instagram, MailChimp, Shopify) increasing digital footfall and gaining 500 followers in one month. Organized and executed seasonal photoshoots, acting as lead photographer and assisting in styling and production. Supported production across pattern drafting, sewing/manufacturing, quality checks, and order packing.
Mens Outerwear Design Intern at River Island
August 1, 2018 - August 31, 2018Conducted daily trend forecasting using WGSN and stayed current with trend reports and catwalks. Supported senior designers with multiple tasks including compiling competitor shop reports with detailed breakdowns of shapes, trims and fabrications to reduce their workload and help them design into key trends. Participated in ‘Inspo of the week’ meetings, handled admin tasks (trim folders, style numbers, recording concept samples), improving team productivity.
Studio Assistant at KDK Fashion
June 1, 2018 - September 1, 2018Assisted senior designer with daily sample production in a small studio environment, improving sample production throughput. Independently created dress patterns, toiled and developed factory-ready concept sample patterns. Collaborated on optimal lay planning and grading using Vetigraph to reduce fabric waste and support more ethical and sustainable production, contributing to a 20% reduction in fabric consumption and cost.
Boys/Girlswear Design Intern at George Asda
March 1, 2016 - March 31, 2016Maintained trim and fabric folders, creating a new filing system that improved team efficiency. Crafted mood boards in InDesign to present kidswear trends to suppliers. Shadowed the team in visual merchandising and worked in George ‘Mock Shop’ to assess product layout and shop-floor design. Designed playful print/graphics for boyswear casual tops and produced filled cads to present to the senior designer.
Education
BA (Hons) Fashion Design (2:1) at Nottingham Trent University
January 1, 2019 - June 1, 2019Art & Design Foundation (BTEC Diploma) - Distinction at De Montfort University
January 1, 2015 - May 1, 2016A Level Fashion & Textiles - A*; A Level English Language - A; A Level Psychology - B; AS Level Business Studies - B at WQEIC College
January 1, 2014 - June 1, 2015BA (Hons) Fashion Design at Nottingham Trent University
January 1, 2019 - June 1, 2020Art & Design Foundation (BTEC Diploma) at De Montfort University
January 1, 2015 - May 1, 2016A Level Fashion & Textiles at WQEIC College
January 1, 2014 - June 1, 2015BA (Hons) Fashion Design at Nottingham Trent University
June 1, 2019 - January 1, 2020Art & Design Foundation BTEC Diploma at De Montfort University
May 1, 2016 - May 1, 2016A Level Fashion & Textiles (WQEIC College) at WQEIC College
June 1, 2015 - June 1, 2015Qualifications
First Class award (dissertation) - cultural ignorance and appropriation in fashion and society
January 1, 2020 - August 12, 2026Graduate Collection featured as part of Graduate Fashion Foundation’s BAME Talent
January 1, 2020 - August 12, 2026Runner Up - Lee Alexander Mcqueen scholarship (Sarabande Committee)
January 1, 2018 - August 12, 2026Winner - NTU x River Island Menswear Design competition
January 1, 2018 - August 12, 2026Stand Out Individual - River Island at NTU Menswear Show
January 1, 2018 - August 12, 2026Solo charity skydive for NSPCC (raised £300)
January 1, 2018 - August 12, 2026First Class award (Dissertation)
January 1, 2020 - August 12, 2026Graduate Collection featured as part of Graduate Fashion Foundation’s BAME Talent
January 1, 2020 - August 12, 2026Solo charity skydive (NSPCC) fundraising
January 1, 2018 - August 12, 2026Lee Alexander McQueen scholarship runner-up (Sarabande Committee)
January 1, 2018 - August 12, 2026NTU X River Island Menswear Design competition winner
January 1, 2018 - August 12, 2026‘Stand Out Individual’ award by River Island at the NTU Menswear Show
January 1, 2018 - August 12, 2026A Level Fashion & Textiles (A*)
January 1, 2015 - August 12, 2026A Level English Language (A)
January 1, 2015 - August 12, 2026A Level Psychology (B)
January 1, 2015 - August 12, 2026AS Level Business Studies (B)
January 1, 2015 - August 12, 2026First Class award (Dissertation: cultural ignorance and appropriation within fashion and society)
January 1, 2020 - January 1, 2020Graduate Collection featured as part of Graduate Fashion Foundation’s BAME Talent
January 1, 2020 - January 1, 2020Runner Up - Lee Alexander Mcqueen scholarship (Sarabande Committee)
January 1, 2018 - January 1, 2018Winner - NTU x River Island Menswear Design competition
January 1, 2018 - January 1, 2018Stand Out Individual - River Island (NTU Menswear Show)
January 1, 2018 - January 1, 2018Solo charity skydive fundraiser for NSPCC (£300)
January 1, 2018 - January 1, 2018Invited lecture presenting final dissertation and advising current students (NTU)
January 1, 2020 - January 1, 2020Industry Experience
Media & Entertainment, Retail, Manufacturing, Education
Skills
Experience Level
Expert
Expert
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