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Brand Designer with 9+ years of experience crafting and refreshing visual identities and marketing collateral for luxury and corporate brands across Europe and APAC. I audit existing brand systems, modernize templates, layouts, and guidelines while preserving core identifiers such as logo and color palette, and I deliver consistent, contemporary assets across print and digital touchpoints. I lead creative and content production independently and cross-functionally—aligning stakeholders, coordinating photographers and agencies, and managing full budget and production governance. Former Global and China Brand Creative Manager at Golden Goose, currently leading creative and content production at Land to Land.…Brand Designer with 9+ years of experience crafting and refreshing visual identities and marketing collateral for luxury and corporate brands across Europe and APAC. I audit existing brand systems, modernize templates, layouts, and guidelines while preserving core identifiers such as logo and color palette, and I deliver consistent, contemporary assets across print and digital touchpoints. I lead creative and content production independently and cross-functionally—aligning stakeholders, coordinating photographers and agencies, and managing full budget and production governance. Former Global and China Brand Creative Manager at Golden Goose, currently leading creative and content production at Land to Land.

Valentina Catalano

Brand Designer, Art Director, Creative Director, +2

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Brand Designer with 9+ years of experience crafting and refreshing visual identities and marketing collateral for luxury and corporate brands across Europe and APAC. I audit existing brand systems, modernize templates, layouts, and guidelines while preserving core identifiers such as logo and color palette, and I deliver consistent, contemporary assets across print and digital touchpoints. I lead creative and content production independently and cross-functionally—aligning stakeholders, coordinating photographers and agencies, and managing full budget and production governance. Former Global and China Brand Creative Manager at Golden Goose, currently leading creative and content production at Land to Land.…Brand Designer with 9+ years of experience crafting and refreshing visual identities and marketing collateral for luxury and corporate brands across Europe and APAC. I audit existing brand systems, modernize templates, layouts, and guidelines while preserving core identifiers such as logo and color palette, and I deliver consistent, contemporary assets across print and digital touchpoints. I lead creative and content production independently and cross-functionally—aligning stakeholders, coordinating photographers and agencies, and managing full budget and production governance. Former Global and China Brand Creative Manager at Golden Goose, currently leading creative and content production at Land to Land.

Available to hire

Brand Designer with 9+ years of experience crafting and refreshing visual identities and marketing collateral for luxury and corporate brands across Europe and APAC. I audit existing brand systems, modernize templates, layouts, and guidelines while preserving core identifiers such as logo and color palette, and I deliver consistent, contemporary assets across print and digital touchpoints.

I lead creative and content production independently and cross-functionally—aligning stakeholders, coordinating photographers and agencies, and managing full budget and production governance. Former Global and China Brand Creative Manager at Golden Goose, currently leading creative and content production at Land to Land.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

French

Fluent

Italian

Fluent

English

Advanced

German

Beginner

Work Experience

Creative & Production Director at Land to Land

January 1, 2025 - Present

Audit and refresh visual identity and marketing collateral for luxury, lifestyle and cultural clients—modernizing templates and layouts while preserving core brand identifiers. Develop cohesive brand guidelines and asset libraries spanning presentations, editorial, packaging, and digital touchpoints. Provide art direction and coordinate photographers, designers and agencies, reviewing output and giving clear guidance to ensure full brand consistency. Own full budget and production governance, including cost planning, supplier negotiations, timelines, and final delivery. Collaborate with stakeholders to align creative direction and refreshed assets with business objectives, delivering content across retail/space concepts, culture-led activations, digital-first experiences, and premium physical assets (editorial, packaging, gifting, books).

Brand Creative Manager, China at Golden Goose

February 1, 2023 - April 1, 2024

Led cross-functional teams to refresh China & APAC visual identity and content strategy, modernizing brand assets while preserving global brand codes. Directed local creative concepts and art direction, ensuring consistency with global guidelines while adapting content to cultural nuances across markets. Managed local content production end-to-end, including budgets, timelines, vendors, and on-the-ground delivery across channels. Conducted cultural immersion trips to capture market insights and translate them into culturally relevant creative content and storytelling.

Brand Creative Manager, Global at Golden Goose

October 1, 2018 - February 1, 2023

Owned the global content and campaign calendar, developing updated templates and layouts for presentations, editorial assets, and digital collateral used across international markets. Interpreted and enhanced existing brand guidelines to keep every market aligned, from brief to launch, without a full rebrand. Provided art direction and quality control across shoots and post-production, supervising photographers, agencies, talents, and internal teams, and adapting final assets for each channel. Managed budgets and resources with a cost-conscious approach, delivering all campaigns within strategy, budget, and deadline. Operated in high-pressure environments with strong stakeholder management, multitasking, and continuous workflow optimization.

Designer (Raffles, Design University) at Raffles Design University

May 1, 2017 - July 1, 2018

Led brand art direction, workshops, and summer school projects. Specialized in graphic design and oversaw printing for stationery, editorials, and packaging.

Art Director & Designer (Freelance)

January 1, 2015 - November 1, 2020

Crafted diverse brand identities for global audiences across fashion, architecture, design, beauty, food, education, and travel. Collaborated with UX designers to create websites and digital applications. Organized impactful cultural activities and coordinated timing, budget, and external resources.