Available to hire
Over 10 years experienced in visual communication, corporate brand marketing, and product-related design. I specialize in building brand-consistent visual systems (VI/SI), translating business logic into clear visual narratives, and designing assets that support user needs and market goals.
I’m an AI-assisted creative designer who has transitioned from traditional workflows to AI-driven visual innovation to improve speed and quality. I collaborate cross-functionally with product, development, and marketing teams, using user insights and data-driven iteration to lift brand recognition, engagement, conversions, and customer experience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Chinese
Advanced
Work Experience
Product Design &Marketing Specialist at Gadot Creation Limited
May 1, 2023 - August 1, 2025Design product visuals, packaging, and presentation materials aligned with brand identity and user needs. Develop marketing assets for digital and offline campaigns (social media, events, product launches). Partner with product, development, and sales teams to ensure a unified brand message. Use market trend and consumer behavior insights to inform design and marketing strategies. Apply AI-assisted workflows and design tools to improve creative efficiency. Support the development of scalable design systems for marketing and product communications.
Product Design & Marketing Specialist at Gadot Creation Limited
May 1, 2023 - August 31, 2025Designed product visuals, packaging, and presentation materials aligned with brand identity and user needs. Developed marketing assets for digital and offline campaigns (social media, events, and product launches), collaborating with product, development, and sales to maintain a unified brand message.
Applied market trends and consumer behavior insights to shape design and marketing strategies. Used AI-assisted workflows and design tools to improve creative efficiency, and supported building design systems to scale marketing and product communications.
Brand Design &Marketing Specialist at Haihua Group Co., Ltd
September 1, 2016 - May 1, 2020Architected and implemented a comprehensive new VI (Visual Identity) system. Delivered brand upgrades that increased brand recognition and social engagement. Optimized core product design through iterative user testing and data-driven refinement, improving page conversion and NPS. Built and maintained a cross-platform design system to standardize the visual language across teams, improving component reuse and reducing development turnaround time. Collaborated cross-functionally with product, marketing, and development teams to align design outputs with business goals and user growth targets.
Brand Design & Marketing Specialist at Haihua Group Co., Ltd
September 1, 2016 - May 31, 2020Architected a comprehensive new VI (Visual Identity) system. Drove cross-platform design system creation and maintenance to standardize visual language across teams.
Contributed to brand and product performance improvements through iterative user testing and data-driven refinement, supporting large-scale cross-functional projects with product, marketing, and development teams to align design outputs with business goals and user growth targets.
Education
Introduction to Artificial Intelligence (AI) at Yoobee college of creative innovation
September 1, 2025 - August 12, 2026Graduate Diploma in Business Studies at Massey University
July 1, 2020 - June 30, 2021Bachelor of Design at Jiangxi University
September 1, 2008 - June 30, 2012Introduction to Artificial Intelligence (AI) (course) at Yoobee college of creative innovation
September 1, 2025 - August 12, 2026Graduate Diploma in Business Studies at Massey University
July 1, 2020 - June 30, 2021Bachelor of Design at Jiangxi University
September 1, 2008 - June 30, 2012Introduction to Artificial Intelligence (AI) - course at Yoobee college of creative innovation
September 1, 2025 - August 12, 2026Graduate Diploma in Business Studies at Massey University
July 1, 2020 - June 1, 2021Bachelor of Design at Jiangxi University
September 1, 2008 - June 1, 2012Qualifications
Introduction to Artificial Intelligence (AI) (Yoobee college of creative innovation)
September 1, 2025 - August 12, 2026Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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