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Second-year Digital Enterprise Management Co-op student at the University of Toronto Mississauga with three years of hands-on, independent social media operations experience. Grew an entertainment-themed account to 5,000+ followers and 520k+ total likes & saves, and can adjust content strategies based on performance data, audience research, and organic traffic growth. Fluent in English and Mandarin, experienced in cross-platform campaigns and creative production—analyzing metrics, optimizing hooks and posting patterns, and delivering practical solutions to growth challenges.…Second-year Digital Enterprise Management Co-op student at the University of Toronto Mississauga with three years of hands-on, independent social media operations experience. Grew an entertainment-themed account to 5,000+ followers and 520k+ total likes & saves, and can adjust content strategies based on performance data, audience research, and organic traffic growth. Fluent in English and Mandarin, experienced in cross-platform campaigns and creative production—analyzing metrics, optimizing hooks and posting patterns, and delivering practical solutions to growth challenges.

Angel Xie

Social Media Manager, Digital Marketer, Content Producer, +2

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Second-year Digital Enterprise Management Co-op student at the University of Toronto Mississauga with three years of hands-on, independent social media operations experience. Grew an entertainment-themed account to 5,000+ followers and 520k+ total likes & saves, and can adjust content strategies based on performance data, audience research, and organic traffic growth. Fluent in English and Mandarin, experienced in cross-platform campaigns and creative production—analyzing metrics, optimizing hooks and posting patterns, and delivering practical solutions to growth challenges.…Second-year Digital Enterprise Management Co-op student at the University of Toronto Mississauga with three years of hands-on, independent social media operations experience. Grew an entertainment-themed account to 5,000+ followers and 520k+ total likes & saves, and can adjust content strategies based on performance data, audience research, and organic traffic growth. Fluent in English and Mandarin, experienced in cross-platform campaigns and creative production—analyzing metrics, optimizing hooks and posting patterns, and delivering practical solutions to growth challenges.

Available to hire

Second-year Digital Enterprise Management Co-op student at the University of Toronto Mississauga with three years of hands-on, independent social media operations experience. Grew an entertainment-themed account to 5,000+ followers and 520k+ total likes & saves, and can adjust content strategies based on performance data, audience research, and organic traffic growth.

Fluent in English and Mandarin, experienced in cross-platform campaigns and creative production—analyzing metrics, optimizing hooks and posting patterns, and delivering practical solutions to growth challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Cross-Platform Social Media Marketing Campaign Lead at FBLA

January 1, 2024 - December 31, 2024

Led a stray-cat-adoption marketing campaign across Instagram, Facebook, and X (Twitter). Investigated platform target audiences, analyzed metrics, and optimized content to boost public exposure. Analyzed complex, abstract marketing challenges and delivered practical solutions.

Independent Social Media Growth Operator

January 1, 2023 - Present

Tested varied video hooks and pacing, using performance metrics to optimize content reach, achieving a peak 45% watch-through rate. Attracted 5.8M+ organic views within 30 days; top-performing pieces earned 3.22M impressions and 1.75M plays. Refined content strategy based on audience feedback and cultivated 5,000+ loyal followers for long-term retention.