Senior graphic designer with 4+ years of creative experience across illustration, branding, catalogue design, and animation. Skilled in Adobe Photoshop and Illustrator, currently developing expertise in Adobe Animate, with a strong track record of consistent, high-impact visual storytelling for leading brands. Known for managing both individual and collaborative design projects, translating campaign strategies into engaging visual communication, and bringing concepts to life through thoughtful art direction, detail-oriented execution, and continuous learning and growth as a visual designer.

Hooria Salman

Senior graphic designer with 4+ years of creative experience across illustration, branding, catalogue design, and animation. Skilled in Adobe Photoshop and Illustrator, currently developing expertise in Adobe Animate, with a strong track record of consistent, high-impact visual storytelling for leading brands. Known for managing both individual and collaborative design projects, translating campaign strategies into engaging visual communication, and bringing concepts to life through thoughtful art direction, detail-oriented execution, and continuous learning and growth as a visual designer.

Available to hire

Senior graphic designer with 4+ years of creative experience across illustration, branding, catalogue design, and animation. Skilled in Adobe Photoshop and Illustrator, currently developing expertise in Adobe Animate, with a strong track record of consistent, high-impact visual storytelling for leading brands.

Known for managing both individual and collaborative design projects, translating campaign strategies into engaging visual communication, and bringing concepts to life through thoughtful art direction, detail-oriented execution, and continuous learning and growth as a visual designer.

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Language

Urdu
Intermediate
English
Intermediate

Work Experience

Graphic Design Intern / Digital Junior Designer Intern at Fahad Hussa yn Couture
July 1, 2026 - July 1, 2026
Assisted in developing influencer content and reels for initial campaigns, supporting talent branding, campaign objectives, and audience engagement. Designed or assisted with related digital marketing assets for early stages of campaign delivery.
Digital Junior Designer (Intern) at Fahad Hussayn Couture
July 1, 2026 - July 31, 2026
Assisted in developing influencer content and reels for initial campaign phases, supporting talent branding, campaign objectives, and audience engagement. Contributed to creation and refinement of initial digital creative assets for brand communications.
Graphic Designer Associate at Cartel Media & PR
September 1, 2025 - Present
Supported influencer and celebrity onboarding assets and developed marketing and communication materials including media kit designs, onboarding posts, announcement creatives, and campaign visuals. Created influencer and celebrity onboarding assets to ensure new talent representation remained consistent across the agency’s communication channels. Produced internal and external marketing collateral to support brand and campaign efforts.
Intern/Associate Graphic Designer at Cartel Media & PR
September 1, 2025 - Present
Supported internal and external marketing assets including influencer and celebrity progress reports, media kits, onboarding posts, announcement creatives, and campaign visuals. Created influencer and celebrity onboarding assets to ensure consistent talent presentation across the agency’s communication channels. Assisted with development of visual communication assets for ongoing brand and campaign needs.
Senior Graphic Designer at Cartel Media & PR
September 1, 2025 - Present
Handled creative requirements across PR, branding, and digital marketing accounts. Designed high-impact social media content including posts, carousels, reels, and stories for leading brands such as Salt, Fruitien, Apple, Kashmir, One Degree, and Hisense. Primary designer for Salt and Fruitien, delivering 3+ daily design outputs across multiple formats while maintaining consistency with established brand guidelines. Managed visual communication for Shell as well as dedicated client work, creating social media posts, carousels, playbooks, wobblers, and other campaign and brand communication materials. Contributed to creative ideation and content development for Sting events, supporting event communications and promotional content. Collaborated closely with content, PR, and marketing teams to translate campaign strategies into effective visual communication, and created pitch decks and brand portfolios for major clients including HBL, L’Oreal, and Malmo. Developed and maintained the
Graphic Design Intern / Junior Designer at Fahad Hussa yn Couture & Faction Pakistan
May 1, 2025 - June 30, 2025
Designed fashion catalogues for Fahad Hussayn Couture and Faction Pakistan. Created typography logos for Icon Series and campaign visuals. Illustrated social media artwork for new post-launch campaigns. Edited campaign shoot images (background removal and enhancements) and assisted the creative team in social media asset development.
Digital Junior Designer (Intern)
May 1, 2025 - June 30, 2025
Designed fashion catalogues for Fahad Hussayn Couture and Faction Pakistan. Created typography logos for Icon Series and campaign visuals. Illustrated social media artwork for new post-launch campaigns and edited campaign shoot images (background removal and enhancements). Assisted creative teams with social media asset development.
Illustrator (Freelance Gig) - International Islamics Art Festival 2025
January 1, 2025 - December 31, 2025
Contributed artwork displayed at NCA, Punjab University, and Lahore Museum. Collaborated under Irfan Ahmad Qureshi and supported exhibitions for artists such as Fahad Hussayn and Kiran Farooq Khan. Supported and exhibited art works for events and festival-related showcases.
Intern Graphic Designer
October 1, 2024 - January 31, 2025
Produced fashion catalogues, created campaign visuals and edited campaign shoot images, supporting creative teams with social media asset development and design deliverables.
Volunteer PR Project (Volunteer) at ICCA 25: 100 Years of Lahore Cinema
January 1, 2019 - December 31, 2022
Coordinated with international clients across logistics, automotive and tech sectors. Designed social media posts and advertising content. Developed catalogues, brochures, and menu designs for Tabla Restaurant. Supported brand campaigns from concept to execution.

Education

Bachelor of Graphic Design at Faculty of Science (Biology), College of Art & Design, University of the Punjab Army Public College, Jhelum
January 11, 2030 - August 15, 2026
Matriculation (Science) at Army Public School, Jhelum
January 11, 2030 - August 15, 2026
Bachelor of Graphic Design (Faculty of Science - Biology) at College of Art & Design, University of the Punjab Army Public College, Jhelum
January 11, 2030 - August 15, 2026
Matriculation (Science) at Army Public School, Jhelum
January 11, 2030 - August 15, 2026
Personal Project (Grade 6) at Personal Project
January 11, 2030 - August 15, 2026

Qualifications

Personal Project (Grade 6)
January 11, 2030 - August 15, 2026
Islamic Art Festival (2025)
January 1, 2025 - August 15, 2026
KFC International Painting (2012)
January 1, 2012 - August 15, 2026
HCA Art & Essay Competition (2013)
January 1, 2013 - August 15, 2026
Pakistan Competition Authority (2014)
January 1, 2014 - August 15, 2026
Islamic Art Festival
January 1, 2025 - August 15, 2026
KFC International Painting
January 1, 2012 - August 15, 2026
RCA A rt & Essay Competition
January 1, 2013 - August 15, 2026
Pakistan Competition Authority
January 1, 2014 - August 15, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization