Marketing leader with experience building and executing integrated brand & performance campaigns, optimizing customer funnels from awareness to conversion. Focused on market/competitor analysis, channel strategy (social, SEO, email, ads), and data-driven improvements. Skilled in managing content and CRM initiatives, supporting landing pages and conversion content, and bridging marketing with sales through GTM planning and performance tracking. Known for continuous learning, proactive problem-solving, and delivering practical solutions aligned with core business goals.

Joyce Nguyen Thungh

Marketing leader with experience building and executing integrated brand & performance campaigns, optimizing customer funnels from awareness to conversion. Focused on market/competitor analysis, channel strategy (social, SEO, email, ads), and data-driven improvements. Skilled in managing content and CRM initiatives, supporting landing pages and conversion content, and bridging marketing with sales through GTM planning and performance tracking. Known for continuous learning, proactive problem-solving, and delivering practical solutions aligned with core business goals.

Available to hire

Marketing leader with experience building and executing integrated brand & performance campaigns, optimizing customer funnels from awareness to conversion. Focused on market/competitor analysis, channel strategy (social, SEO, email, ads), and data-driven improvements.

Skilled in managing content and CRM initiatives, supporting landing pages and conversion content, and bridging marketing with sales through GTM planning and performance tracking. Known for continuous learning, proactive problem-solving, and delivering practical solutions aligned with core business goals.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Marketing & Sales Leader
January 1, 2026 - July 30, 2026
Developed sales workflows, scripts, and pricing structures to connect marketing initiatives with revenue goals; supported sales performance by aligning marketing execution with pipeline outcomes.
Integrated Marketing Executive – Brand & Performance
May 1, 2025 - April 30, 2026
Focused on social media marketing and CRM execution, including content planning, monitoring engagement, and managing content delivery across channels. Partnered with IT for basic SEO support and keyword analysis and collaborated on website interface optimization. Reviewed advertising campaign reports and data to assess effectiveness and recommend strategic improvements.
Integrated Marketing Executive – Brand & Performance
April 1, 2024 - April 30, 2025
Planned and executed integrated marketing strategies by analyzing the market, competitors, and customer behavior; set channel goals across Branding, Leads, and Conversions. Managed and developed the digital ecosystem (Social, SEO, Email) to optimize the customer funnel. Coordinated content across website/landing pages, social media, and email marketing; wrote video scripts and created advertising content. Supported client branding and marketing projects, including creating visuals and campaign materials. Collaborated with designers and editors to produce posters, images, and marketing videos. Used analytics tools (e.g., Google Analytics, Meta Business Suite, Microsoft Clarity) to track user behavior and optimize campaigns accordingly.
SEO & Website Optimization / Ads / Branding (multiple responsibilities) at Net Group
October 1, 2023 - May 31, 2024
Created SEO-optimized content for the website and collaborated with the IT team on interface enhancements and basic SEO support. Built and supported landing pages and created advertising content (posts, video scripts) to attract and increase conversion rates. Worked on promotional campaigns, discount programs, and special offers; developed targeted marketing strategies. Supported the sales team with customer consultation scripts.
Marketing at Net Group
July 1, 2023 - October 31, 2023
Led SEO and website optimization tasks, including keyword research, SEO content writing, and basic on-page optimization; coordinated with the IT team to improve website performance. Produced ad content for landing pages and promotional campaigns (Meta Ads), including posts and video scripts; partnered with designers for ad creatives and visuals. Supported branding marketing activities (e.g., TVC, poster/social key visual concepts), event/offline marketing, and customer journey analysis to propose improvements and build trust.

Education

at E-Commerce - University of Information Technology (Vietnam National University Ho Chi Minh City)
January 11, 2030 - August 13, 2026

Qualifications

CRM (Bitrix24) SQL, HTML, Word processing, ERP (Odoo), Business Process (BPMN) certification
January 11, 2030 - July 20, 2026
EICS 240+ certification
January 11, 2030 - October 20, 2025
Social Media Certified (since 02/2023)
February 1, 2023 - August 13, 2026
CRM (Bitrix24) SQL, HTML Word processing, ERP (Odoo), Business Process (BPMN)
January 11, 2030 - July 20, 2026
EICS 240+
January 11, 2030 - October 20, 2025
Social Media Certified
February 1, 2023 - August 13, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Consumer Goods