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Digital media and communications leader with 9 years of experience driving integrated content, multi-channel campaigns, and community-focused live event communications. Proven track record collaborating with senior leaders and cross-functional stakeholders to enhance visibility, engagement, and donor response. Experienced in social media management, content strategy, event marketing, and stakeholder relationship management across non-profit, education, entertainment, and professional services. Strong project and communications coordination skills supported by hands-on production of digital assets and reports using analytics to optimize performance.…Digital media and communications leader with 9 years of experience driving integrated content, multi-channel campaigns, and community-focused live event communications. Proven track record collaborating with senior leaders and cross-functional stakeholders to enhance visibility, engagement, and donor response. Experienced in social media management, content strategy, event marketing, and stakeholder relationship management across non-profit, education, entertainment, and professional services. Strong project and communications coordination skills supported by hands-on production of digital assets and reports using analytics to optimize performance.

Tasia Richards

Social Media Manager, Marketing Strategist, Digital Marketer, +2

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Digital media and communications leader with 9 years of experience driving integrated content, multi-channel campaigns, and community-focused live event communications. Proven track record collaborating with senior leaders and cross-functional stakeholders to enhance visibility, engagement, and donor response. Experienced in social media management, content strategy, event marketing, and stakeholder relationship management across non-profit, education, entertainment, and professional services. Strong project and communications coordination skills supported by hands-on production of digital assets and reports using analytics to optimize performance.…Digital media and communications leader with 9 years of experience driving integrated content, multi-channel campaigns, and community-focused live event communications. Proven track record collaborating with senior leaders and cross-functional stakeholders to enhance visibility, engagement, and donor response. Experienced in social media management, content strategy, event marketing, and stakeholder relationship management across non-profit, education, entertainment, and professional services. Strong project and communications coordination skills supported by hands-on production of digital assets and reports using analytics to optimize performance.

Available to hire

Digital media and communications leader with 9 years of experience driving integrated content, multi-channel campaigns, and community-focused live event communications. Proven track record collaborating with senior leaders and cross-functional stakeholders to enhance visibility, engagement, and donor response.

Experienced in social media management, content strategy, event marketing, and stakeholder relationship management across non-profit, education, entertainment, and professional services. Strong project and communications coordination skills supported by hands-on production of digital assets and reports using analytics to optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Engineering Marketing Specialist at Adamson Systems Engineering

July 1, 2025 - July 1, 2026

Developed and executed integrated social media strategies to strengthen brand awareness and audience engagement across multiple digital platforms. Collaborated with international teams, distributors, and technical staff to translate product updates, tours, and installations into compelling marketing stories. Project-managed global trade show marketing initiatives for major industry events (e.g., Barcelona, Anaheim, Las Vegas), coordinating timelines, promotional materials, logistics, and cross-functional stakeholders. Created marketing content including press releases, feature articles, customer success stories, and marketing copy aligned to brand voice and business objectives. Managed production of quarterly corporate newsletters (content curation, contributor coordination, and consistency across global audiences). Led monthly communications with international partners and distributors with updates on product launches, installations, events, and marketing initiatives. Maintained edito

Marketing and Communications Coordinator (Contract) at Peacebuilders

December 1, 2023 - June 1, 2025

Developed and executed strategic marketing and communications plans with senior management to strengthen stakeholder outreach and brand recognition. Created and published digital and print content including newsletters, annual/funder reports, invitations, donation materials, social media content, blogs, website copy, and media releases. Monitored and analyzed local, regional, and global news to craft timely and relevant social media content; oversaw website content updates and design improvements for brand consistency and user engagement. Conducted research on media and digital analytics trends to provide strategic recommendations. Managed stakeholder contact database to streamline outreach; coordinated event communications for initiatives such as the annual Spring 4 Peace fundraiser, volunteer programs, and staff events. Implemented marketing processes to optimize workflow. Reported measurable growth: increased Instagram interactions by 202% and boosted LinkedIn engagement by 111% wit

Social Media Manager (Contract) at Giants of Africa

July 1, 2022 - April 1, 2023

Managed and optimized social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn, and website updates. Developed and executed strategic social media plans aligned with global industry trends in North America and Africa. Conducted audience research and benchmark analysis while maintaining engagement levels at or above a 50% margin. Engaged followers by responding to inquiries, monitoring views, and fostering online community growth. Implemented brand awareness initiatives including promotions, competitions, and interactive campaigns. Stayed current with social media trends and leveraged emerging design tools to enhance content strategy. Provided real-time event coverage and documented key local events across platforms. Built relationships with influencers and industry leaders to expand digital reach; orchestrated dynamic campaigns driving increased engagement, visibility, and program participation. Translated KPIs into data-driven insights to optimize content strate

Marketing and Communications Coordinator (Digital) at University of Toronto Students' Union (UTSU)

August 1, 2020 - July 1, 2022

Designed visual, graphic, and textual layouts to communicate project ideas and objectives effectively. Coordinated and managed digital content creation including websites, blogs, press releases, podcasts, infographics, and videos, collaborating with cross-functional teams. Managed and optimized UTSU/Student Commons social media channels to drive engagement and visibility; analyzed website and social media analytics to improve user interaction and engagement strategies. Scheduled and coordinated content production to ensure timely updates across teams and platforms. Supported visual development of campaign concepts with external groups. Researched and analyzed student union strategies against comparable organizations. Managed multiple simultaneous projects while delivering quality results under tight deadlines. Trained, supervised, and evaluated part-time/casual staff, supporting performance improvement. Collaborated to implement strategic initiatives aligned with UTSU goals. Developed

Project and Outreach Team Lead at Ifarada Centre for Excellence

April 1, 2020 - January 1, 2025

Led outreach and advocacy initiatives to expand Ifarada and its affiliated programs. Managed daily operations, overseeing team activities, project execution, and community engagement. Developed and facilitated training programs to support professional development and strengthen team capacity. Built and maintained strategic partnerships by attending government meetings and advocating for the organization. Coordinated vendor relationships and collaborated with workshop leaders to enhance program delivery. Scheduled and organized team training sessions to support continuous learning and development. Oversaw website updates with developers to ensure timely and practical content revisions. Designed and executed monthly newsletter campaigns using established templates to engage stakeholders. Created conference brochures and meeting packages ensuring high-quality materials for key events. Liaised with speakers and presenters for webinars, workshops, conferences, and the annual wellness fair.

Temporary Interim Programs Manager at Childhood Cancer Canada

September 1, 2019 - February 1, 2020

Social Media and Marketing Coordinator at Childhood Cancer Canada / Coast to Coast Against Cancer Foundation

October 1, 2017 - April 1, 2020

Managed daily operations including mail processing, deposits, invoicing, and database updates. Oversaw email inquiries, responding to program requests and coordinating support packages. Facilitated financial processes including issuing cheques and communicating with scholarship recipients. Managed social media for Childhood Cancer Canada and Coast to Coast Against Cancer Foundation. Developed and executed content strategies managing Twitter, LinkedIn, Facebook, Instagram, Hootsuite, and Sprout Social. Tracked analytics and produced reports to optimize measurable impact. Created and maintained social media calendars to ensure consistent, engaging content. Updated and designed website pages aligned to brand messaging and accessibility standards. Researched communication trends and created targeted ads, memes, and blog content. Executed email marketing campaigns, organized marketing events, and secured ad placements. Designed graphics using Adobe Photoshop and Canva for social media and d