Creative & Design Manager with 10+ years of experience leading multidisciplinary creative teams and delivering social-first, digital, and integrated campaigns for global entertainment brands across the EMEAA region. Experienced in translating creative strategy into compelling visual storytelling, developing impactful campaigns, and ensuring brand consistency while adapting global solutions to local market needs. Proven ability to lead, mentor, and develop design teams and agencies in fast-paced environments, collaborating with cross-functional stakeholders to deliver high-quality creative work across social media, digital, video, motion, experiential, and branded content. Passionate about combining creativity, AI-powered workflows, and operational excellence to produce innovative, audience-driven campaigns that deliver measurable business impact.

María Alexandra Rosales Forsythe

Creative & Design Manager with 10+ years of experience leading multidisciplinary creative teams and delivering social-first, digital, and integrated campaigns for global entertainment brands across the EMEAA region. Experienced in translating creative strategy into compelling visual storytelling, developing impactful campaigns, and ensuring brand consistency while adapting global solutions to local market needs. Proven ability to lead, mentor, and develop design teams and agencies in fast-paced environments, collaborating with cross-functional stakeholders to deliver high-quality creative work across social media, digital, video, motion, experiential, and branded content. Passionate about combining creativity, AI-powered workflows, and operational excellence to produce innovative, audience-driven campaigns that deliver measurable business impact.

Available to hire

Creative & Design Manager with 10+ years of experience leading multidisciplinary creative teams and delivering social-first, digital, and integrated campaigns for global entertainment brands across the EMEAA region. Experienced in translating creative strategy into compelling visual storytelling, developing impactful campaigns, and ensuring brand consistency while adapting global solutions to local market needs.

Proven ability to lead, mentor, and develop design teams and agencies in fast-paced environments, collaborating with cross-functional stakeholders to deliver high-quality creative work across social media, digital, video, motion, experiential, and branded content. Passionate about combining creativity, AI-powered workflows, and operational excellence to produce innovative, audience-driven campaigns that deliver measurable business impact.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Design Manager – Brand & Creative at Paramount - Viacom International Media Networks
October 1, 2022 - December 1, 2025
Led the Design and Creative team delivering integrated marketing campaigns and creative assets across the EMEAA region for Paramount’s Kids and Family brands. Directed the conceptual and visual development of campaigns, ensuring creative excellence, strong visual storytelling, and consistent brand expression while adapting global creative strategies to local market requirements. Managed, mentored, and supported internal and external designers through creative reviews, feedback and coaching, fostering a collaborative and high-performing team culture. Partnered with Marketing, Digital, Social Media, Licensing, Communications, and regional stakeholders to transform business objectives into engaging creative solutions. Oversaw multiple concurrent creative projects, balancing priorities, timelines, quality standards, and stakeholder expectations across international markets. Developed campaign toolkits, creative guidelines, visual systems and presentations for regional marketing teams and
Senior Graphic Designer - Brand & Motion at Paramount - Viacom International Media Networks
January 1, 2017 - September 1, 2022
Designed and delivered integrated marketing campaigns, product launches, brand identities, motion assets, presentations, social content, advertising, and promotional materials across Nickelodeon’s brand portfolio. Built strong partnerships with cross-functional teams to simplify complex marketing initiatives into clear, engaging visual narratives. Produced creative assets across on air, web, social media, email marketing, video, events, and print while maintaining consistency across multiple brands and international markets. Contributed to the evolution of brand guidelines, creative processes, visual identity systems, and campaign frameworks that increased efficiency and creative consistency across regional teams. Collaborated with motion designers, video editors, copywriters, marketing managers, and external agencies from concept development through final delivery.
Motion Graphic Designer and Editor at Showroom Publicidad
March 1, 2015 - July 1, 2015
Animated and designed video content for children’s YouTube channels, including nursery rhyme series, delivering engaging motion graphics tailored to young audiences and digital platforms.
Graphic and Motion Designer at Paramount - Viacom International Media Networks
January 1, 2015 - January 1, 2017
Motion and graphic designer supporting on-air branding, promotional campaigns, and broadcast graphics production. Designed motion graphics for promos and launches, supporting consistent on-air channel branding. Produced and supervised broadcast graphic assets across multiple channel feeds, ensuring technical and brand compliance. Created graphic kits, templates, and style guides, improving production speed and consistency for internal teams.
Motion Graphic Designer at A+E Networks
September 1, 2010 - July 1, 2014
Designed motion graphics for on-air promotions across major broadcast brands including A&E, History Channel, and Bio, supporting channel branding and campaign launches. Created presentation materials that enhanced Sales team communications and client pitches.
Graphic and Web Designer at Reactivos Soporte Visual
March 1, 2009 - March 1, 2010
Designed and coded websites and managed graphic production for large-format print projects, ensuring consistent visual quality across both digital and physical media deliverables.

Education

Visual Communication at Centro de Diseño Digital
January 1, 2008 - January 1, 2008
Visual Communication at Centro de Diseño Digital
January 1, 2008 - August 13, 2026
Visual Communication at Centro de Diseño Digital - Caracas
January 1, 2008 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education