Email marketing and marketing operations specialist with 6+ years of experience running multi-channel campaigns and lifecycle email strategies from brief through delivery. Skilled in segmentation, A/B testing, deliverability optimization, and performance reporting to improve open rates, click-through rates, and conversions. Strong operational mindset with experience building content calendars, managing SOPs and training documentation, coordinating cross-functional teams, and maintaining brand consistency across email, social, and events. Hands-on with Constant Contact, HubSpot, Wix, Squarespace, and a variety of marketing and project tools.

Email marketing and marketing operations specialist with 6+ years of experience running multi-channel campaigns and lifecycle email strategies from brief through delivery. Skilled in segmentation, A/B testing, deliverability optimization, and performance reporting to improve open rates, click-through rates, and conversions. Strong operational mindset with experience building content calendars, managing SOPs and training documentation, coordinating cross-functional teams, and maintaining brand consistency across email, social, and events. Hands-on with Constant Contact, HubSpot, Wix, Squarespace, and a variety of marketing and project tools.

Available to hire

Email marketing and marketing operations specialist with 6+ years of experience running multi-channel campaigns and lifecycle email strategies from brief through delivery. Skilled in segmentation, A/B testing, deliverability optimization, and performance reporting to improve open rates, click-through rates, and conversions.

Strong operational mindset with experience building content calendars, managing SOPs and training documentation, coordinating cross-functional teams, and maintaining brand consistency across email, social, and events. Hands-on with Constant Contact, HubSpot, Wix, Squarespace, and a variety of marketing and project tools.

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Work Experience

Operations & Listing Specialist at Luminize
August 1, 2025 - Present
Developed and maintained department-wide SOPs and training documentation, improving team consistency across 150+ active client accounts. Audited operational workflows to identify gaps and conflicts and resolved issues proactively. Managed high-volume task queues using structured prioritization to ensure accuracy and timely delivery across simultaneous projects.
Remote Digital Marketing Specialist at LinkEmpower
September 1, 2024 - October 31, 2024
Led marketing strategy for the ONEpath Accelerator Program, driving awareness and engagement through targeted email and social campaigns. Coordinated cross-functional communications using Agile methodology to keep campaign timelines and stakeholder expectations aligned. Led a creative team of designers, establishing workflows and ensuring consistent on-brand delivery across marketing deliverables.
Social Media & Community Outreach Coordinator at S.D. Public Library
April 1, 2024 - October 31, 2024
Managed geo-targeted ad campaigns and multi-channel content strategy to boost event attendance by 20%, including performance analysis for leadership. Coordinated email campaigns and community outreach initiatives using CRM tools, maintaining consistent scheduling, audience segmentation, and follow-through.
Founder & Creative Director at CreativeLinkUp
December 1, 2023 - Present
Directed marketing and creative operations for a live event series, including brand identity development, promotional asset production, and execution of email campaigns and cross-channel outreach. Built operational templates and reporting frameworks to standardize recurring workflows and support consistent execution across events with 100+ attendees. Managed vendor, creative, and community partner relationships as the central point of contact for marketing and production deliverables.
Remote Social Media Marketing Specialist at Nikki Hayes Music
September 1, 2022 - August 31, 2023
Managed brand presence across Instagram, Twitter/X, Facebook, and YouTube through strategic content planning and community engagement. Developed a full brand kit including visual identity guidelines and content templates used for music release rollouts and ongoing content production.
Remote Digital Marketer & Social Media Manager at Silver Leaf Practice Management Solutions
October 1, 2021 - January 31, 2022
Managed digital marketing and social media operations, developing content strategies and maintaining brand presence across platforms in a fully remote capacity.
Remote Event & Outreach Director / Social Media Manager at WomenPowHerMusic
October 1, 2021 - June 30, 2022
Managed branded creative assets, content calendars, and email campaigns supporting live virtual panels with music industry leaders, increasing event attendance by 30%. Oversaw social media strategy and community engagement alongside event production, serving as marketing lead and operational coordinator for a distributed remote team.
Remote Social Media Manager Intern at Sur Mesure Career
January 1, 2020 - March 31, 2021
Supported social media management and content creation, contributing to scheduling, community engagement, and platform strategy across a year-long remote engagement.
Remote Email Marketing & Social Media Manager at Self-Employed (Various Clients)
January 1, 2019 - Present
Planned and executed email marketing campaigns using Constant Contact, Wix, and Squarespace, including audience segmentation, subject line development, and send-cadence optimization. Conducted A/B testing on subject lines, content formats, and CTAs to improve campaign performance. Tracked deliverability, open rates, CTR, and conversions, and used insights to adjust strategy. Authored content calendars and campaign frameworks to help clients execute consistent email and social marketing across channels. Managed multi-platform rollouts across Instagram, Facebook, TikTok, Twitter/X, and YouTube with coordinated scheduling, content delivery, and community engagement.

Education

A.S. Music Industry Studies | A.A. Business Administration; Certificate, Small Business Management & Entrepreneurship at Diablo Valley College
January 11, 2030 - August 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services