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Digital Marketing Strategist with 7+ years of experience leading social media strategy, multi-brand content management, and end-to-end creative production across fashion and wine industries. I own the full content lifecycle—from editorial strategy and creative briefing to agency coordination, production oversight, and performance analysis—ensuring consistency and quality across multiple brands. I’m currently integrating Branding, Neuromarketing, and Generative AI into my workflows, using tools like Claude, ChatGPT, Midjourney, and Nano Banana Pro to streamline research, briefing, and content validation. I’m seeking a senior strategic role in a globally-minded organization.…Digital Marketing Strategist with 7+ years of experience leading social media strategy, multi-brand content management, and end-to-end creative production across fashion and wine industries. I own the full content lifecycle—from editorial strategy and creative briefing to agency coordination, production oversight, and performance analysis—ensuring consistency and quality across multiple brands. I’m currently integrating Branding, Neuromarketing, and Generative AI into my workflows, using tools like Claude, ChatGPT, Midjourney, and Nano Banana Pro to streamline research, briefing, and content validation. I’m seeking a senior strategic role in a globally-minded organization.

Milena Santos

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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Digital Marketing Strategist with 7+ years of experience leading social media strategy, multi-brand content management, and end-to-end creative production across fashion and wine industries. I own the full content lifecycle—from editorial strategy and creative briefing to agency coordination, production oversight, and performance analysis—ensuring consistency and quality across multiple brands. I’m currently integrating Branding, Neuromarketing, and Generative AI into my workflows, using tools like Claude, ChatGPT, Midjourney, and Nano Banana Pro to streamline research, briefing, and content validation. I’m seeking a senior strategic role in a globally-minded organization.…Digital Marketing Strategist with 7+ years of experience leading social media strategy, multi-brand content management, and end-to-end creative production across fashion and wine industries. I own the full content lifecycle—from editorial strategy and creative briefing to agency coordination, production oversight, and performance analysis—ensuring consistency and quality across multiple brands. I’m currently integrating Branding, Neuromarketing, and Generative AI into my workflows, using tools like Claude, ChatGPT, Midjourney, and Nano Banana Pro to streamline research, briefing, and content validation. I’m seeking a senior strategic role in a globally-minded organization.

Available to hire

Digital Marketing Strategist with 7+ years of experience leading social media strategy, multi-brand content management, and end-to-end creative production across fashion and wine industries. I own the full content lifecycle—from editorial strategy and creative briefing to agency coordination, production oversight, and performance analysis—ensuring consistency and quality across multiple brands.

I’m currently integrating Branding, Neuromarketing, and Generative AI into my workflows, using tools like Claude, ChatGPT, Midjourney, and Nano Banana Pro to streamline research, briefing, and content validation. I’m seeking a senior strategic role in a globally-minded organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Digital Content Specialist at Sogrape

July 1, 2024 - June 30, 2026

Managed digital content quality and production workflows across a portfolio of 10 wine brands within the same group, acting as the primary quality control layer between external agencies and brand managers. Assessed content needs per brand based on communication pillars and structured deliverables by format. Coordinated production planning and end-to-end agency communication via Trello, and supervised photo/video production sessions to ensure alignment with brand guidelines. Served as the first approval layer for content before escalation to brand managers, maintaining consistency and quality across the portfolio. Contributed to revising and updating content guidelines for key brands. Evaluated and onboarded new agency partners to reduce error margins and deepen brand knowledge. Participated in quarterly performance reviews with agencies, and led a cross-functional project to restructure the internal DAM (Digital Asset Management), including auditing the platform and defining new organ

Social Media & Content Manager at Grupo Cães de Pedra – Lion of Porches

August 1, 2019 - July 1, 2024

Owned end-to-end management of the brand’s Instagram presence, driving content strategy, execution, and performance analysis. Developed and implemented monthly content strategies using competitive benchmarking and editorial pillar definitions. Conducted bi-weekly fashion trend analysis to continuously refine editorial direction. Planned the editorial calendar for feed and stories with distinct communication logic per format. Briefed and collaborated with copywriting and photography teams on product and still life shoot concepts, including moodboards. Led influencer identification, outreach, and relationship management across Portugal and Spain. Produced monthly organic performance reports tracking KPIs such as reach, engagement rate, and audience growth. Supported international partners by aligning social strategies with local market needs, and contributed to creative brainstorming for fashion editorials and marketing campaigns. Reported directly to the Marketing Director as sole own

Social Media Manager & Co-Founder at Creative Ink – Digital Agency

January 1, 2015 - December 31, 2019

Co-founded and led a digital agency specialising in social media strategy and content production for multi-sector clients. Developed and executed cross-platform content strategies aligned with each client’s brand identity and business objectives. Built and managed content calendars to ensure consistent publishing and alignment with campaign timelines. Adapted tone, messaging, and content formats to match different brand identities and target audiences. Created and presented strategic proposals and content ideas to clients, ensuring platform-specific relevance across multiple channels.

Marketing Manager at KEEP – Digital & Advertising Agency

January 1, 2013 - January 1, 2014

Contributed to the creation of marketing plans aligned with client objectives and target audience insights. Conducted market research and audience analysis to inform campaign strategy. Supported planning and execution of online and offline marketing campaigns.