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I’m a Marketing Director with 10+ years building full-funnel DTC strategy across wellness, CPG, and lifestyle brands. My background in psychology shapes how I work—customer empathy isn’t a soft skill, it’s the strategic foundation behind every acquisition, conversion, and retention decision I make. I specialize in taking underbuilt marketing operations and turning them into sustainable growth engines. I’m currently directing the full digital ecosystem across email, SMS, paid media, influencer, affiliate, and site for a brand with nearly 500K active subscribers and $13M+ in 2025 DTC sales.…I’m a Marketing Director with 10+ years building full-funnel DTC strategy across wellness, CPG, and lifestyle brands. My background in psychology shapes how I work—customer empathy isn’t a soft skill, it’s the strategic foundation behind every acquisition, conversion, and retention decision I make. I specialize in taking underbuilt marketing operations and turning them into sustainable growth engines. I’m currently directing the full digital ecosystem across email, SMS, paid media, influencer, affiliate, and site for a brand with nearly 500K active subscribers and $13M+ in 2025 DTC sales.

Kate Barrett

Fractional CMO, Marketing Automation Specialist, Conversion Rate Optimization Expert, +2

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I’m a Marketing Director with 10+ years building full-funnel DTC strategy across wellness, CPG, and lifestyle brands. My background in psychology shapes how I work—customer empathy isn’t a soft skill, it’s the strategic foundation behind every acquisition, conversion, and retention decision I make. I specialize in taking underbuilt marketing operations and turning them into sustainable growth engines. I’m currently directing the full digital ecosystem across email, SMS, paid media, influencer, affiliate, and site for a brand with nearly 500K active subscribers and $13M+ in 2025 DTC sales.…I’m a Marketing Director with 10+ years building full-funnel DTC strategy across wellness, CPG, and lifestyle brands. My background in psychology shapes how I work—customer empathy isn’t a soft skill, it’s the strategic foundation behind every acquisition, conversion, and retention decision I make. I specialize in taking underbuilt marketing operations and turning them into sustainable growth engines. I’m currently directing the full digital ecosystem across email, SMS, paid media, influencer, affiliate, and site for a brand with nearly 500K active subscribers and $13M+ in 2025 DTC sales.

Available to hire

I’m a Marketing Director with 10+ years building full-funnel DTC strategy across wellness, CPG, and lifestyle brands. My background in psychology shapes how I work—customer empathy isn’t a soft skill, it’s the strategic foundation behind every acquisition, conversion, and retention decision I make.

I specialize in taking underbuilt marketing operations and turning them into sustainable growth engines. I’m currently directing the full digital ecosystem across email, SMS, paid media, influencer, affiliate, and site for a brand with nearly 500K active subscribers and $13M+ in 2025 DTC sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Director of Marketing at Plant Therapy

July 1, 2025 - Present

Inherited a brand pull that drove 87% of revenue from existing customers with no real acquisition engine. Rebuilt the customer mix to 65/35, driving 20% new customer revenue growth and a 10% YoY increase in total customers. Led and mentored a cross-functional marketing team of 9+, managing social and influencer managers and directing creative and tech department leads. Directed the full DTC marketing operation as the sole marketing director overseeing ~1/3 of company revenue ($13M in 2025), with a $150K monthly ad budget and 500K+ combined social following across influencer and affiliate networks. Improved email list by 175K net subscribers to 500K; scaled SMS by 24K profiles. Grew revenue via end-to-end automation flows, delivering $2.1M flow revenue in 2025 (+28% YoY) with flow AOV up 29%. Redesigned planttherapy.com home and product pages around trust signals, reviews, and conversion, increasing conversion rate by 0.52%, reach checkpoints by 28%, and site sessions by 20%.

Marketing Manager at Plant Therapy

December 1, 2024 - June 30, 2025

Owned and executed all email, SMS, and loyalty programs—building list health, segmentation foundation, and flow architecture at scale into director-level results. Managed social media strategy and championed influencer and affiliate partnerships, establishing the brand’s highest ROI-generating channels. Leveraged GA4 and Triple Whale to track cross-channel performance and align paid media spend to profitability KPIs. Promoted to Director of Marketing within 6 months, inheriting full ownership of the DTC operation and a mandate to rebuild the brand’s growth strategy from the ground up.

Marketing Manager (Contract) at Seq uel

May 20, 2024 - August 20, 2024

Analyzed 15+ period care competitors to shape positioning as relatable, women-led, science-backed and innovative, informing email strategy, messaging, and automation architecture. Built email marketing strategy from the ground up using segmentation, A/B testing, and automation flows across welcome series, abandoned cart, and post-purchase touchpoints—improving open rates by 15% and CTR by 5%.

Creative Content Marketing Manager at S an Diego

May 20, 2023 - May 20, 2024

Crafted and redesigned an end-to-end email strategy with segmentation by demographics, purchase history, and interest, driving 10–15% open rate improvement and 5% MoM subscriber growth. Transformed automation flows to generate additional $5–10K in MoM revenue. Led event registration strategy for the first in-person event, securing 150+ sign-ups and delivering $150K in revenue.

Senior Digital Marketing Strategist at SILVRA agency

July 20, 2021 - May 20, 2023

Developed and executed email campaigns, nurture series, and paid social ad copy for 30+ healthcare, medical, and beauty clients across Klaviyo, Mailchimp, and Constant Contact, achieving consistent open rates of 36–42%. Wrote and strategized multi-channel content across email, social, and paid media to support prospecting, conversion, and lead generation across highly regulated industries.

Digital Marketing Coordinator at Chuze Fitness

January 20, 2020 - July 20, 2021

Pioneered COVID-response marketing initiatives including live workouts, mental health campaigns, and social media concerts featuring gym staff—driving 30K follower growth and an 80% increase in social engagement. Curated engagement campaigns across 30+ location pages, boosting engagement by 25% through culturally resonant, community-first content.

Freelance Marketing Consultant at The Media Captain (lead email marketing manager across clients)

May 20, 2018 - Present

Served as lead email marketing manager across 15+ clients, improving average open rates from 2% to 35% and click rates from 0.01% to over 1% through list cleaning, segmentation, and templated development. Long-term digital marketing partner for Digital Neighbor Agency, managing social media, SEO, email, and web design for 20+ clients over 3+ years. Spearheaded full brand and site overhaul for Chateau de Court Omer, increasing web traffic by 85% and bookings by 120%.