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Enthusiastic and successful communications and content consultant with a proven 20-year track record solving complex problems in fast-paced environments. Known for clear, inclusive, compliance-aware messaging and for translating highly technical information into user-friendly content for multiple audiences.…

Linda Gardner Crandall

Writer, Content Producer, Project Manager, +1

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Enthusiastic and successful communications and content consultant with a proven 20-year track record solving complex problems in fast-paced environments. Known for clear, inclusive, compliance-aware messaging and for translating highly technical information into user-friendly content for multiple audiences.…

Available to hire

Enthusiastic and successful communications and content consultant with a proven 20-year track record solving complex problems in fast-paced environments. Known for clear, inclusive, compliance-aware messaging and for translating highly technical information into user-friendly content for multiple audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Communications Consultant at Milton Communications Group

April 1, 2024 - Present

Writer/editor for global integrative marketing and executive communications content for internal and external deliverables. Ensures applied communication and content guidelines, industry best practices, inclusive terminology, legal requirements, and translatability. Produces and manages user guides, eBooks, blogs, webinars, Eloqua/email campaigns, PPT decks, seminars, training, case studies, testimonials, sales enablement, videos, and social media content; focuses on operational enablement for clients across IT, health, insurance, and other industries.

Global Content Management and Program Manager | Partner Communications at Cisco Systems

April 1, 2020 - January 31, 2024

Global content lead for partner communications with focus on Enterprise Agreements, SaaS, Commerce, and CX tools messaging; partner business represented ~90% of Cisco revenue. Created and edited partner/distributor-facing content and digital assets following Cisco legal, inclusive, and translation language guidelines. Co-wrote and managed a global bi-weekly partner bulletin (“Readiness Review”), growing readership from ~3,000 to 40,000+ global partners within two years by gathering operational updates with SMEs. Produced multi-audience content (user guides, eBooks, webinars, Salesforce data, Eloqua campaigns, blogs, PPTs, training, case studies, sales enablement, videos, and social media) and provided critical partner/distributor alerts during the COVID-19 pandemic.

Brand Marketing Manager at IQVIA (formerly Quintiles)

May 1, 2018 - January 31, 2020

Created a comprehensive internal/external content strategy using new brand nomenclature and taxonomy, including asset placement in SharePoint. Planned and executed global safety and vigilance seminar PR plans targeting major US and European metropolitan areas with related logistics and competitive social media insights. Managed global enterprise content and brand category renaming to operationalize brand architecture deliverables. Organized and managed trademarks/logos/visual applications, Eloqua projects, digital assets, and Salesforce metrics; partnered with an outside PR agency to maintain brand consistency.

Communications Manager and Analyst at MetLife

February 1, 2017 - January 31, 2018

Created the first comprehensive Data Governance marketing communications program with internal/external deliverables and wrote content across the data governance space. Managed strategy, corporate communications, vendor and agency relationships, Salesforce updates, PR, training content, and multi-channel outreach including B2B/B2C programs, social media, town halls, lunch-and-learns, sales enablement, PPTs, webinars, bulletins, and case studies—improving internal/external governance visibility. Researched and prepared audit reports for legal compliance and regulatory requirements. Created and executed MetLife’s first onsite International Data Governance Day event, hosting area data governance professionals for branding and awareness.

Program Manager | Security & Trust Enablement Communications at Cisco Systems

January 1, 2015 - December 31, 2017

Developed global security and trust marketing communications and corporate communications strategies, deliverables, and cybersecurity brand standards for domain awareness. Authored global internal/external content for B2B, B2C, CX/UX channels including web, PPTs, position papers, sales enablement, blogs, executive communications, social media, webinars, PR plans, and videos and trade show materials. Authored thought leadership campaign content and scheduled SMEs for customer briefings. Developed first tracked financial outcomes of customer briefings in Salesforce to support senior management reports and financial reporting.

Marketing Communications & Compliance Program Manager at GlaxoSmithKline (GSK)

January 1, 2013 - December 31, 2015

Wrote, edited, and managed global marketing program internal/external content for healthcare initiatives within the Care Management Division, including blogs, websites, position papers, advertising, and PR agency relationships. Managed corporate restructuring digital decommission steps. Managed and updated the award-winning eHealthCoach4Me B2C consumer website to increase user engagement; certified to monitor adverse effects feedback for compliance reporting. Developed and managed compliance-based marketing tools, digital content, outside vendors, SOWs, position papers, trade show booth requirements, and program budgets. Created solution-based trade show booth design and messaging to attract target prospects, increasing sales leads by over 20%.

Marketing Communications Program Director | National Accounts & Affinity Branding at PPI Insurance

January 1, 2006 - December 31, 2013

Developed compliance-based national and state marketing programs across a suite of insurance plans, creating internal/external content for digital and print deliverables tailored to pet insurance owners and aligned to property/casualty requirements. Wrote messaging for email campaigns, affinity co-campaigns, projects, case studies, B2B/B2C/CX/UX communications, direct mail, social media, and PR; managed vendor relationships and delivered annual marketing audit reports to the company underwriter as required. Managed trade shows and affinity events (including as presenting sponsor) with the American Kennel Club, Cat Fanciers, and Farm Bureaus to increase awareness and sales. Created a cost-effective American Express partner campaign targeting AMEX customers with pet-related expenditures, increasing sales by 15%.