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Pet-loving, brand-driven marketing professional with hands-on content creation experience and a strong eye for cohesive corporate identity. I plan and produce premium digital content (especially short-form video and social assets) while keeping strict CI/CD guidelines and maintaining an authentic, warm brand voice. Across B2B, B2C, and B2B2C initiatives, I build structured content calendars, write and translate compelling English/German copy, and manage social channels and digital assets. I’m excited to grow a US-focused presence through engaging social campaigns and genuine community interaction.…Pet-loving, brand-driven marketing professional with hands-on content creation experience and a strong eye for cohesive corporate identity. I plan and produce premium digital content (especially short-form video and social assets) while keeping strict CI/CD guidelines and maintaining an authentic, warm brand voice. Across B2B, B2C, and B2B2C initiatives, I build structured content calendars, write and translate compelling English/German copy, and manage social channels and digital assets. I’m excited to grow a US-focused presence through engaging social campaigns and genuine community interaction.

Kathrin Müller

Social Media Manager, Brand Designer, Content Creator, +4

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Pet-loving, brand-driven marketing professional with hands-on content creation experience and a strong eye for cohesive corporate identity. I plan and produce premium digital content (especially short-form video and social assets) while keeping strict CI/CD guidelines and maintaining an authentic, warm brand voice. Across B2B, B2C, and B2B2C initiatives, I build structured content calendars, write and translate compelling English/German copy, and manage social channels and digital assets. I’m excited to grow a US-focused presence through engaging social campaigns and genuine community interaction.…Pet-loving, brand-driven marketing professional with hands-on content creation experience and a strong eye for cohesive corporate identity. I plan and produce premium digital content (especially short-form video and social assets) while keeping strict CI/CD guidelines and maintaining an authentic, warm brand voice. Across B2B, B2C, and B2B2C initiatives, I build structured content calendars, write and translate compelling English/German copy, and manage social channels and digital assets. I’m excited to grow a US-focused presence through engaging social campaigns and genuine community interaction.

Available to hire

Pet-loving, brand-driven marketing professional with hands-on content creation experience and a strong eye for cohesive corporate identity. I plan and produce premium digital content (especially short-form video and social assets) while keeping strict CI/CD guidelines and maintaining an authentic, warm brand voice.

Across B2B, B2C, and B2B2C initiatives, I build structured content calendars, write and translate compelling English/German copy, and manage social channels and digital assets. I’m excited to grow a US-focused presence through engaging social campaigns and genuine community interaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Work Experience

Communications Manager (content management & creation) at Brücke Le Pont

January 1, 2021 - December 31, 2021

Managed content management and content creation. Planned and oversaw photo shoots and video productions, and conceptualized room design. Managed social media activities and supported corporate redesign-aligned communications. Owned content-related coordination as part of corporate design, ensuring consistent brand presentation and guideline adherence.

Brand Management / Social Media Content Management at NGO (as part of corporate redesign)

April 1, 2020 - April 1, 2023

Developed a social media marketing strategy as part of the NGO’s corporate redesign. Responsible for strategic planning, content creation, and content management across social channels (LinkedIn, Facebook, and Twitter). Worked closely with the communications manager; supported fundraising campaigns and managed communications for projects in Honduras, El Salvador, Benin, and Togo. Designed and implemented awareness campaigns, developed social media ads, and owned editorial planning including the content calendar.

Brand Management / Ingredient Branding (Corporate and Ingredient Brands) at Sanitized AG

April 1, 2020 - April 1, 2023

Developed and implemented brand management for corporate and ingredient brands. Conceptualized, designed, and rolled out B2B, B2C, and B2B2C marketing collateral for print and digital media (e.g., flyers, ad campaigns, POS materials) using Adobe InDesign, Photoshop, and Canva. Contributed to marketing strategy and campaigns in collaboration with internal and external stakeholders worldwide. Planned and oversaw international trade shows, conferences, and events in coordination with sales and event partners (on-site setup). Implemented digital marketing initiatives including email marketing, newsletters, landing pages, and website content via WordPress and HubSpot. Managed social media content and content creation for Instagram, Facebook, and LinkedIn, including research, selection, and sourcing of visuals aligned with corporate identity and design guidelines. Managed digital assets and documents (e.g., KONT A INER, Genesis World, SharePoint). Provided copywriting and translations (Ger

Brand Identity / Marketing & Communications Support (Intern / Assistant roles) at Sanitized AG / Other earlier roles listed

October 1, 1998 - January 1, 2006

Supported management with organizational and administrative tasks in German and English. Included planning major events and handling office management. Implemented a new health insurance reform and supervised trainees during the training period. Led marketing activities and developed new communication materials, organized trade show appearances, arranged customer gifts, and took managerial responsibility for a graphic designer. Developed new corporate identity (CI/CD) and supported website development.