Hillary Rondon Marcano

Product Marketing Manager at Galderma – Chile

Led go-to-market execution and retail strategy for a portfolio of three dermatological brands (Cetaphil, Loceryl, Benzac), coordinating with e-commerce, sales, and field teams to align launches, promotions, and point-of-sale execution. Partnered with trade marketing to strengthen pharmacy channel merchandising and in-store visibility to drive sell-out. Worked with digital and analytics teams to ensure consistent brand and pricing execution across commercial touchpoints.

E-Commerce Key Account Manager at Galderma – Chile

Owned e-commerce strategy and commercial relationship for Cetaphil across major pharmacies, marketplaces, and retail partners in Chile. Planned and executed retail media campaigns (Falabella and Mercado Libre), managing budgets across sponsored products and display placements, optimizing to maximize ROI. Built monthly/annual sales forecasts by client and sub-brand and tracked traffic, conversion, and sell-out KPIs—driving +90% YoY e-commerce growth and onboarding three new strategic 1P client relationships.

Key Account Manager (Marketplace) at Falabella Retail – Chile

Managed end-to-end commercial relationship for 35+ key seller accounts in Toys & Baby-care categories on Falabella.com. Analyzed sales trends, competitor pricing, and market share to identify growth opportunities and guide assortment, pricing, and promotional strategy. Partnered with marketing, logistics, and category teams on seasonal campaigns and promotional calendars. Built sales forecasts and performance dashboards (Excel, Power BI) to support inventory and commercial planning.

Business Developer (Marketplace) at Falabella Retail – Chile

Led marketplace growth and business development initiatives by identifying and onboarding strategic sellers to expand assortment and improve category competitiveness on Falabella.com. Designed go-to-market plans for new sellers, coordinated catalog setup and content optimization, and aligned promotions with key sales moments. Produced sales forecasts and market analyses to prioritize high-potential categories. Contributed to +154% category sales growth during Black Friday 2023.

International Marketplace Commercial Assistant at Falabella Retail – Chile

Coordinated cross-regional communication between commercial offices across Asia and the Americas. Prepared business performance reports for internal reviews and managed product visibility, pricing, and operational workflows through SAP, supporting marketplace management and cross-border e-commerce coordination.