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Analytical marketing operations specialist with experience in multichannel campaign execution and database management. Proven track record optimizing workflows, ensuring data integrity, and translating metrics into actionable strategies. Adept at partnering with Sales and Revenue Operations to maintain scalable standards and maximize ROI.…

Heather Jones

Marketing Automation Specialist, Marketing Analyst, Digital Marketer, +2

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Analytical marketing operations specialist with experience in multichannel campaign execution and database management. Proven track record optimizing workflows, ensuring data integrity, and translating metrics into actionable strategies. Adept at partnering with Sales and Revenue Operations to maintain scalable standards and maximize ROI.…

Available to hire

Analytical marketing operations specialist with experience in multichannel campaign execution and database management. Proven track record optimizing workflows, ensuring data integrity, and translating metrics into actionable strategies.

Adept at partnering with Sales and Revenue Operations to maintain scalable standards and maximize ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Business Analyst at Cobb County Government, District Attorney's Office

January 1, 2025 - Present

Analyze complex case productivity and workflow metrics to deliver actionable reporting, identify bottlenecks, and improve operational efficiency. Audit large organizational databases and monitor key data-quality metrics to ensure governance, compliance, and absolute data integrity across systems. Design and synthesize quarterly performance reports, translating complex backend data into clear, actionable executive KPIs for leadership. Establish and maintain standardized documentation, data-tracking schemas, and process guidelines to ensure consistency and training standardization.

Registrar at Cobb County Government, Sheriff's Office

January 1, 2020 - January 1, 2024

Administered a secure database of confidential records, ensuring data integrity, privacy, and seamless tracking across departments. Managed end-to-end recruitment-to-training pipeline, streamlining onboarding lifecycle and optimizing data routing to improve time-to-productivity. Maintained strict adherence to state standards and data privacy compliance regulations, serving as the chief auditor for certification data processing.

Regional Marketing Manager at Fischer Homes

January 1, 2018 - January 1, 2020

Devised and executed integrated multichannel marketing campaigns leveraging automated email workflows, paid media, and targeted landing pages to drive customer acquisition. Built highly targeted audience segments and database lists based on customer personas, behavioral data, and geography to maximize engagement. Optimized resource allocation to reduce total marketing expenditure by 30% through monthly audits and campaign performance reviews to improve ROI. Planned, promoted, and executed high-impact promotional events to accelerate lead generation, managing digital registration, follow-up automation, and lead-to-sales handoff.

Division Marketing Manager at Pulte Homes & John Wieland Homes

January 1, 2014 - January 1, 2018

Managed website functionality, landing page deployment, and lead ingestion forms while implementing SEO initiatives to drive organic traffic. Directed end-to-end launch of digital campaigns including rigorous QA checks, pre-launch testing, and tracking setup to ensure zero campaign processing errors. Curated and maintained comprehensive digital asset databases and customer lists, enforcing strict organizational naming conventions and folder structures across the division.