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Digital marketing and content strategist with 6+ years of experience leading SEO-driven growth, content management, and cross-channel campaigns. Adept at aligning content priorities with market insights and conversion goals, and using analytics to continuously improve performance. Strong background managing editorial workflows, building and overseeing multi-market content operations (UK/US/Canada/Australia), and collaborating with stakeholders across SEO, sales, and product. Experienced in budget/cost control, market research, competitor analysis, and ensuring legal compliance across Anglophone markets.…Digital marketing and content strategist with 6+ years of experience leading SEO-driven growth, content management, and cross-channel campaigns. Adept at aligning content priorities with market insights and conversion goals, and using analytics to continuously improve performance. Strong background managing editorial workflows, building and overseeing multi-market content operations (UK/US/Canada/Australia), and collaborating with stakeholders across SEO, sales, and product. Experienced in budget/cost control, market research, competitor analysis, and ensuring legal compliance across Anglophone markets.

Cassidys Lockett

Digital Marketer, SEO Expert, Content Producer

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Digital marketing and content strategist with 6+ years of experience leading SEO-driven growth, content management, and cross-channel campaigns. Adept at aligning content priorities with market insights and conversion goals, and using analytics to continuously improve performance. Strong background managing editorial workflows, building and overseeing multi-market content operations (UK/US/Canada/Australia), and collaborating with stakeholders across SEO, sales, and product. Experienced in budget/cost control, market research, competitor analysis, and ensuring legal compliance across Anglophone markets.…Digital marketing and content strategist with 6+ years of experience leading SEO-driven growth, content management, and cross-channel campaigns. Adept at aligning content priorities with market insights and conversion goals, and using analytics to continuously improve performance. Strong background managing editorial workflows, building and overseeing multi-market content operations (UK/US/Canada/Australia), and collaborating with stakeholders across SEO, sales, and product. Experienced in budget/cost control, market research, competitor analysis, and ensuring legal compliance across Anglophone markets.

Available to hire

Digital marketing and content strategist with 6+ years of experience leading SEO-driven growth, content management, and cross-channel campaigns. Adept at aligning content priorities with market insights and conversion goals, and using analytics to continuously improve performance.

Strong background managing editorial workflows, building and overseeing multi-market content operations (UK/US/Canada/Australia), and collaborating with stakeholders across SEO, sales, and product. Experienced in budget/cost control, market research, competitor analysis, and ensuring legal compliance across Anglophone markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Italian

Intermediate

Spanish; Castilian

Beginner

Work Experience

Head of Content, English-speaking markets (CDI) at Levallois-Perret

September 2, 2023 - Present

Led strategy and execution for English-language content across six verticals. Spearheaded tests using AI for content production and workflow automation, and tracked trends and performance with tools such as Asana, GSC, Clarity, and Ahrefs. Recruited, trained, and oversaw a team of content managers and writers; set KPIs and conducted performance reviews. Managed content priorities based on market insights and conversion objectives, auditing and revamping legacy content to improve UX and editorial standards. Collaborated with SEO, sales, and product to optimize internal linking and metadata, ensuring legal compliance across Anglophone countries.

Communications & Marketing Officer at UFI, The Global Association of the Exhibition Industry

January 1, 2021 - January 1, 2022

Implemented strategic marketing goals using Google Ads and an editorial calendar. Updated website, social media, and event management platforms. Spearheaded Global Exhibitions Day with analytics and post-event reporting, supporting event visibility and measurement.

Founder / Auto-entrepreneur at Terrace Garden France

January 1, 2020 - Present

Founded and scaled an e-commerce business generating 12k+ sales and 60k€ annual revenue. Developed and executed digital marketing campaigns achieving 200% ROI. Conducted market research to anticipate trends and adapt product offerings, increasing average order value by 30%. Built relationships with European wholesale suppliers (UF I) and coordinated marketing and operations within the exhibition industry context.

Communications & Marketing / Development Track (Master program) at The American University of Paris

January 1, 2018 - January 1, 2021

Developed expertise in global communications through a development specialization track.

Master's in Global Communications (Development Track) at The American University of Paris

January 1, 2018 - January 1, 2021

Tracked specialization in NGO and Association Management, focusing on development and communication in global contexts.