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Brand and content strategist with 4+ years of agency and consulting experience, owning the thinking before production—from research and concepts to story hooks, briefs, testing, and performance-informed iteration. Experienced in turning founder/client direction into clear creative territories specialists can execute. Uses retention, watch time, CTR, saves, shares, and audience response to understand what distribution rewards, identify repeatable patterns, and decide what to test next. Helped grow a YouTube channel from ~2K views to 500K+ cumulative views and 36K subscribers, with contributions to engagement gains up to 40%.…Brand and content strategist with 4+ years of agency and consulting experience, owning the thinking before production—from research and concepts to story hooks, briefs, testing, and performance-informed iteration. Experienced in turning founder/client direction into clear creative territories specialists can execute. Uses retention, watch time, CTR, saves, shares, and audience response to understand what distribution rewards, identify repeatable patterns, and decide what to test next. Helped grow a YouTube channel from ~2K views to 500K+ cumulative views and 36K subscribers, with contributions to engagement gains up to 40%.

Roshana Rostami

Brand Strategist, Content Strategist, Creative Strategist, +2

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Brand and content strategist with 4+ years of agency and consulting experience, owning the thinking before production—from research and concepts to story hooks, briefs, testing, and performance-informed iteration. Experienced in turning founder/client direction into clear creative territories specialists can execute. Uses retention, watch time, CTR, saves, shares, and audience response to understand what distribution rewards, identify repeatable patterns, and decide what to test next. Helped grow a YouTube channel from ~2K views to 500K+ cumulative views and 36K subscribers, with contributions to engagement gains up to 40%.…Brand and content strategist with 4+ years of agency and consulting experience, owning the thinking before production—from research and concepts to story hooks, briefs, testing, and performance-informed iteration. Experienced in turning founder/client direction into clear creative territories specialists can execute. Uses retention, watch time, CTR, saves, shares, and audience response to understand what distribution rewards, identify repeatable patterns, and decide what to test next. Helped grow a YouTube channel from ~2K views to 500K+ cumulative views and 36K subscribers, with contributions to engagement gains up to 40%.

Available to hire

Brand and content strategist with 4+ years of agency and consulting experience, owning the thinking before production—from research and concepts to story hooks, briefs, testing, and performance-informed iteration. Experienced in turning founder/client direction into clear creative territories specialists can execute.

Uses retention, watch time, CTR, saves, shares, and audience response to understand what distribution rewards, identify repeatable patterns, and decide what to test next. Helped grow a YouTube channel from ~2K views to 500K+ cumulative views and 36K subscribers, with contributions to engagement gains up to 40%.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative Strategy & Content Consultant at Direct-to-Brand Contracts

May 1, 2024 - Present

Owned content strategy for creator, founder/personal-brand, and eCommerce work—translating raw direction into concepts, story frameworks, hook and thumbnail directions, and production-ready briefs for writers, editors, designers, and creators. Iterated topics, packaging, hooks, story structure, and content mix for YouTube performance, using retention, watch time, CTR, comments, saves, shares, and audience response to identify repeatable patterns and determine what to test next. Developed social-first product storytelling for US eCommerce brand @Bilt by aligning customer needs, brand value, and platform behavior with channel-ready messaging.

Creative Strategist & Project Manager at Meta Marketing

January 1, 2023 - May 1, 2025

Led creative and content strategy across 10+ client accounts, turning business goals and founder/client direction into concept territories, story angles, hook directions, content packages, and production-ready briefs. Owned audience, competitor, category, and platform research and synthesized recurring patterns across culture, trends, and performance data into actionable creative opportunities. Built hypothesis-led testing plans (hook style, format, length, topic, message, and creative treatment), reviewed results, and translated learnings into the next round of creative. Partnered with writers, editors, designers, media, and production specialists from brief through delivery, ensuring strategic clarity, brand fit, and visual quality.

Social Media Strategist & Graphic Designer at Salam Vancouver

February 1, 2022 - January 1, 2023

Owned social content strategy, editorial planning, and creative direction across Instagram, using audience behavior, platform trends, and cultural moments to shape themes, formats, and hooks. Reviewed performance and community response to refine cadence and messaging, and collaborated with editorial and design contributors to ship timely, distinctive content. Grew the account from 0 to 12K+ followers.