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Business Development Manager & Marketing Growth Specialist with 4+ years of experience in programmatic and digital advertising across Georgia and CEE markets, building B2B client pipelines from scratch and closing complex ad-tech deals. I translate DSP/SSP and mobile advertising solutions into clear, ROI-focused business cases, driving revenue growth through consultative selling, campaign planning, and KPI-driven performance management.…Business Development Manager & Marketing Growth Specialist with 4+ years of experience in programmatic and digital advertising across Georgia and CEE markets, building B2B client pipelines from scratch and closing complex ad-tech deals. I translate DSP/SSP and mobile advertising solutions into clear, ROI-focused business cases, driving revenue growth through consultative selling, campaign planning, and KPI-driven performance management.

Irina Tsenguashvili

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Business Development Manager & Marketing Growth Specialist with 4+ years of experience in programmatic and digital advertising across Georgia and CEE markets, building B2B client pipelines from scratch and closing complex ad-tech deals. I translate DSP/SSP and mobile advertising solutions into clear, ROI-focused business cases, driving revenue growth through consultative selling, campaign planning, and KPI-driven performance management.…Business Development Manager & Marketing Growth Specialist with 4+ years of experience in programmatic and digital advertising across Georgia and CEE markets, building B2B client pipelines from scratch and closing complex ad-tech deals. I translate DSP/SSP and mobile advertising solutions into clear, ROI-focused business cases, driving revenue growth through consultative selling, campaign planning, and KPI-driven performance management.

Available to hire

Business Development Manager & Marketing Growth Specialist with 4+ years of experience in programmatic and digital advertising across Georgia and CEE markets, building B2B client pipelines from scratch and closing complex ad-tech deals.
I translate DSP/SSP and mobile advertising solutions into clear, ROI-focused business cases, driving revenue growth through consultative selling, campaign planning, and KPI-driven performance management.

Skills

Pitch Deck

CRM

Experience Level

Pitch Deck

Expert

CRM

Expert

Language

English

Fluent

Georgian

Fluent

Russian

Intermediate

Work Experience

Business Development Manager at Eskimi

May 1, 2025 - Present

Drive full-cycle B2B sales of programmatic and mobile advertising solutions, managing pipeline from cold outreach and discovery through pitch, proposal, negotiation, and contract close. Build and grow a high-value portfolio of direct brand clients and media agencies by identifying untapped verticals, mapping seasonal budget opportunities, and positioning ad-tech as performance-driven investments across Georgia and regional CEE markets. Deliver executive-level pitch presentations and bespoke media plans for C-suite and senior marketing decision-makers, translating DSP/SSP ecosystems into ROI-focused business cases and accelerating conversion in enterprise deal cycles.

Business Development Manager at BYYD

April 1, 2024 - May 1, 2025

Identified and captured new business opportunities in mobile and programmatic advertising by executing structured prospecting strategies across Georgian and regional markets to expand the active client portfolio and grow recurring revenue streams. Led end-to-end commercial negotiations with brand clients and media agencies, managing multi-stakeholder deals from needs analysis and solution design through contract execution and client onboarding while maintaining strong pipeline-to-close conversion. Collaborated with product, marketing, and account management teams to align post-sale delivery with client expectations, supporting retention, upsell, and long-term partnership value.

Marketing & Commercial Manager at GAA Holding

September 1, 2021 - April 1, 2024

Designed and executed integrated marketing and brand strategies across digital and traditional channels for multiple business units within the holding group. Managed end-to-end campaign management including planning, creative coordination, budget allocation, and performance analysis against commercial KPIs. Owned significant campaign budgets with accountability for ROI reporting and timeline delivery, partnering with commercial leadership to align marketing activities with revenue targets and business growth priorities. Conducted market research and competitive analysis to identify growth opportunities and inform strategic positioning for senior stakeholders.