Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Results-driven digital marketing strategist with 8+ years of experience leading SEO, performance marketing, and full-funnel growth strategies. Skilled in driving organic acquisition, optimizing paid channels, improving ROAS and CAC, and translating business goals into high-converting campaigns. Comfortable owning the marketing lifecycle from technical SEO audits and strategic planning to campaign deployment and performance analytics using GA4, Google Ads, and CRM tools. Experienced in leading cross-functional teams and scaling growth across SaaS, B2B, and B2C environments.…Results-driven digital marketing strategist with 8+ years of experience leading SEO, performance marketing, and full-funnel growth strategies. Skilled in driving organic acquisition, optimizing paid channels, improving ROAS and CAC, and translating business goals into high-converting campaigns. Comfortable owning the marketing lifecycle from technical SEO audits and strategic planning to campaign deployment and performance analytics using GA4, Google Ads, and CRM tools. Experienced in leading cross-functional teams and scaling growth across SaaS, B2B, and B2C environments.

Parth Sharma

SEO Expert, Digital Marketer, PPC Manager, +2





Results-driven digital marketing strategist with 8+ years of experience leading SEO, performance marketing, and full-funnel growth strategies. Skilled in driving organic acquisition, optimizing paid channels, improving ROAS and CAC, and translating business goals into high-converting campaigns. Comfortable owning the marketing lifecycle from technical SEO audits and strategic planning to campaign deployment and performance analytics using GA4, Google Ads, and CRM tools. Experienced in leading cross-functional teams and scaling growth across SaaS, B2B, and B2C environments.…Results-driven digital marketing strategist with 8+ years of experience leading SEO, performance marketing, and full-funnel growth strategies. Skilled in driving organic acquisition, optimizing paid channels, improving ROAS and CAC, and translating business goals into high-converting campaigns. Comfortable owning the marketing lifecycle from technical SEO audits and strategic planning to campaign deployment and performance analytics using GA4, Google Ads, and CRM tools. Experienced in leading cross-functional teams and scaling growth across SaaS, B2B, and B2C environments.

Available to hire

Results-driven digital marketing strategist with 8+ years of experience leading SEO, performance marketing, and full-funnel growth strategies. Skilled in driving organic acquisition, optimizing paid channels, improving ROAS and CAC, and translating business goals into high-converting campaigns.

Comfortable owning the marketing lifecycle from technical SEO audits and strategic planning to campaign deployment and performance analytics using GA4, Google Ads, and CRM tools. Experienced in leading cross-functional teams and scaling growth across SaaS, B2B, and B2C environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Content Lead (SEO & Performance Marketing) at CollegeHai

June 1, 2025 - Present

Owned end-to-end digital marketing operations, managing both SEO and performance marketing roadmap to drive user acquisition, brand visibility, and lead generation. Developed and executed integrated strategies across organic search and paid channels aligned to business KPIs. Managed and optimized multi-channel performance campaigns by monitoring budget, CPL, and ROAS for efficiency. Tracked campaign performance using analytics tools and internal dashboards (Jira, Google Sheets) to identify growth opportunities, mitigate risks, and provide actionable insights. Mentored and coached a team of 20+ digital marketing and SEO professionals through performance reviews and process improvements to scale marketing output and efficiency.

Content Lead | SEO & Performance Marketing Strategist at CollegeHai

June 1, 2025 - Present

Owned end-to-end digital marketing operations, driving SEO and performance marketing roadmaps to improve user acquisition, brand visibility, and lead generation. Developed and executed comprehensive strategies across organic search and paid channels, aligning campaign objectives with business KPIs. Managed and optimized multi-channel performance campaigns by monitoring budgets, CPL, and ROAS for maximum efficiency. Tracked campaign performance using analytics tools and internal dashboards (JIRA, Google Sheets), identifying growth opportunities, mitigating risks, and delivering actionable insights. Mentored and coached a team of 20+ digital marketing and SEO professionals via performance reviews and process improvements to scale marketing output and efficiency.

Senior Digital Marketing Lead at VET Resources

April 20, 2023 - June 30, 2025

Led digital marketing and SEO strategy for large-scale digital initiatives, driving traffic and engagement across web-based platforms and partner portals. Managed full lifecycle performance campaigns and SEO rollouts from keyword research and technical site audits through copywriting, landing page optimization, and A/B testing. Collaborated with product, sales, and external vendors to ensure cohesive GTM strategies and timely deployment of marketing assets aligned with SOWs and business goals. Executed targeted B2B marketing campaigns delivering lead-generation strategies supporting a network of 1,025+ partner organizations. Used advanced analytics and tracking methodologies to monitor SERP visibility, traffic metrics, and conversion rates, continuously refining the marketing mix for optimal performance.

SEO & Performance Marketing Specialist at The Hustler Collective

January 1, 2022 - April 19, 2023

Developed and executed data-driven SEO and digital marketing strategies for diverse client portfolios, improving organic visibility and engagement across search engines. Managed PPC and paid social campaigns, writing high-converting ad copy and optimizing targeting parameters to reduce acquisition costs and improve conversion rates. Conducted deep keyword research, competitor analysis, and on-page optimization to align site architecture with SEO best practices and user intent. Coordinated with design and development teams to build SEO-friendly landing pages and marketing funnels that improved user experience and retention. Monitored campaign progress and budget pacing using robust tracking tools, providing transparent performance reports and actionable marketing insights.

Marketing Operations Lead at Byte Dance India

March 20, 2019 - January 31, 2022

Directed a team of 15-20 growth and digital marketing professionals, overseeing execution of high-volume digital campaigns and platform growth initiatives. Streamlined marketing operations by implementing agile workflows, tracking marketing deliverables in JIRA, and enabling rapid deployment of promotional campaigns. Analyzed user engagement metrics and campaign KPIs to identify audience trends and adapt marketing strategies to maximize platform retention and active user growth. Drove continuous process improvements across the marketing lifecycle, bridging creative execution with data-driven performance analysis. Collaborated with cross-functional stakeholders (product, PR, tech) to remove operational bottlenecks and ensure smooth rollout of major digital marketing initiatives.

SEO & Digital Marketing Executive at Pearson

February 1, 2018 - March 31, 2019

Executed on-page SEO strategies and digital content optimization to enhance search engine discoverability for web-based educational products. Conducted comprehensive SEO audits and keyword mapping to structure website architecture for improved readability, user engagement, and higher search rankings. Assisted in setup and management of foundational digital marketing campaigns, tracking inbound traffic sources and monitoring conversion metrics. Collaborated with web developers and product managers to ensure digital assets complied with technical SEO standards and marketing best practices.