I’m a visual communication designer and art director who loves turning brand stories into compelling visuals—across social, digital ads, UI/UX, and illustration. I’m hands-on with user research and customer journey thinking to ensure what I design connects with people. I’ve worked across proptech, agencies, and freelancing—leading brand/creative work, producing campaigns for digital and print, and collaborating through brainstorming and research. From ad creatives to UI/UX illustrations and brand manuals, my goal is always to make visuals speak clearly, consistently, and with impact.

Ashwath Valsaraj

I’m a visual communication designer and art director who loves turning brand stories into compelling visuals—across social, digital ads, UI/UX, and illustration. I’m hands-on with user research and customer journey thinking to ensure what I design connects with people. I’ve worked across proptech, agencies, and freelancing—leading brand/creative work, producing campaigns for digital and print, and collaborating through brainstorming and research. From ad creatives to UI/UX illustrations and brand manuals, my goal is always to make visuals speak clearly, consistently, and with impact.

Available to hire

I’m a visual communication designer and art director who loves turning brand stories into compelling visuals—across social, digital ads, UI/UX, and illustration. I’m hands-on with user research and customer journey thinking to ensure what I design connects with people.

I’ve worked across proptech, agencies, and freelancing—leading brand/creative work, producing campaigns for digital and print, and collaborating through brainstorming and research. From ad creatives to UI/UX illustrations and brand manuals, my goal is always to make visuals speak clearly, consistently, and with impact.

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Language

English
Fluent
Hindi
Fluent
Malayalam
Fluent
Tamil
Fluent
Kannada
Fluent

Work Experience

Freelance Designer at Freelance
January 1, 2023 - January 1, 2024
Freelance graphic and visual design work supporting branding, social media creatives, marketing visuals, and illustration for client projects.
Freelance Designer at Ashwathi Valsaraj
January 1, 2023 - December 31, 2024
Freelance graphic and visual communication work covering branding, illustration, and marketing/social media creatives. Supports visual storytelling through photography, videography, and design deliverables that align with brand tone and marketing goals.
Graphic Designer at Calgary Arabia
January 1, 2021 - January 1, 2023
Responsible for branding and producing social media and marketing creatives. Designing illustrations for UI/UX designs across various brand verticals. Active participant in brainstorming and user research to support creative direction and user needs.
Art Director at MullenLowe Lintas India
January 1, 2019 - December 31, 2021
Worked on advertising campaigns across multiple digital and print platforms for brands including U.S. Polo, Tanishq, Flipkart, ITC (Milk, Ghee), and Britannia. Produced illustrations for packaging designs and managed multiple social media accounts with successful conversions. Worked on brand manual materials (TATA Tanishq). Captured images and supported content creation for Swiggy India, demonstrating strong food photography skills under artificial and natural lighting. Also contributed to branding, packaging UI/UX, and logo design for Herbs & Kettles and designed UI/UX for SOCASH and TAJ Rummy.
Senior Graphic Designer at NoBroker Technologies Pvt. Ltd.
December 31, 2018 - December 30, 2021
Senior graphic designer in a team that helped the company reach unicorn status. Created advertising and marketing creatives and campaigns across Google Ads, YouTube Ads, social media ads, and influencer collaborations. Managed the brand social media page driving an average 68% conversion rate each month. Designed multiple UI/UX solutions for brand verticals, contributed to user research and customer journey work, and supported brand manual development and corporate branding.

Education

Bachelor of Science Visual Communication at University of Madras, Tamil Nadu, India
January 1, 2015 - January 1, 2018
Post Graduate Certificate Business Management at Fanshawe College, London Ontario
January 1, 2023 - January 1, 2025
Bachelor of Science (Visual Communication) at University of Madras, Tamil Nadu
January 1, 2015 - January 1, 2018
Post Graduate Certificate (Business Management) at Fanshawe College, London Ontario
January 1, 2023 - January 1, 2025

Qualifications

Post Graduate Certificate Business Management
January 1, 2023 - January 1, 2025

Industry Experience

Media & Entertainment, Education, Real Estate & Construction, Retail, Professional Services, Consumer Goods, Software & Internet