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Performance marketer with 3+ years running paid social campaigns, primarily on Meta with additional depth in TikTok Ads. Has managed and scaled over $3 million in ad spend across client and personal accounts, including $2.5 million on accounts owned and actively running today. Deep hands-on expertise in media buying, creative testing, and conversion-focused optimization, paired with experience producing high-performing ad creatives that fuel these campaigns.…Performance marketer with 3+ years running paid social campaigns, primarily on Meta with additional depth in TikTok Ads. Has managed and scaled over $3 million in ad spend across client and personal accounts, including $2.5 million on accounts owned and actively running today. Deep hands-on expertise in media buying, creative testing, and conversion-focused optimization, paired with experience producing high-performing ad creatives that fuel these campaigns.

Mohammed Shaikh

Performance Marketer, Marketing Analyst, Digital Marketer, +1

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Performance marketer with 3+ years running paid social campaigns, primarily on Meta with additional depth in TikTok Ads. Has managed and scaled over $3 million in ad spend across client and personal accounts, including $2.5 million on accounts owned and actively running today. Deep hands-on expertise in media buying, creative testing, and conversion-focused optimization, paired with experience producing high-performing ad creatives that fuel these campaigns.…Performance marketer with 3+ years running paid social campaigns, primarily on Meta with additional depth in TikTok Ads. Has managed and scaled over $3 million in ad spend across client and personal accounts, including $2.5 million on accounts owned and actively running today. Deep hands-on expertise in media buying, creative testing, and conversion-focused optimization, paired with experience producing high-performing ad creatives that fuel these campaigns.

Available to hire

Performance marketer with 3+ years running paid social campaigns, primarily on Meta with additional depth in TikTok Ads. Has managed and scaled over $3 million in ad spend across client and personal accounts, including $2.5 million on accounts owned and actively running today.

Deep hands-on expertise in media buying, creative testing, and conversion-focused optimization, paired with experience producing high-performing ad creatives that fuel these campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Media Buyer at Sacred Chad

January 1, 2026 - Present

Managed Meta and Google Ads campaigns using bidding tools such as Cost Caps and Advantage+ to optimize spend and conversion efficiency. Combined quantitative tracking (CTR, CPA, ROAS) with qualitative judgment on creative, messaging, and targeting. Regularly adjusted budgets and creative direction based on performance data and split-testing results using a data-driven optimization loop.

Senior Media Buyer at J-Stone Media

January 1, 2026 - Present

Runs day-to-day buying and optimization across an array of Meta accounts spanning lead-gen, e-commerce, and appointment-booking funnels. Owns budget pacing and scaling decisions independently, maintaining brief creative testing against real statistical thresholds and rotating new creatives consistently. Handles client-facing reporting on KPIs including CPL, ROAS, and cost per booked call/sale, and coordinates with funnel and CRM teams to keep landing pages, ads, and routing aligned with performance data. Supports ongoing bidding/optimization decisions to improve conversion efficiency.

Marketing Specialist at Zalora

January 1, 2024 - December 31, 2024

Launched a Shopify clothing brand at age 18 and scaled it to $2M+ revenue by owning product strategy, website optimization, paid ads, creative testing, and growth strategy end-to-end. Wrote and split-tested ad copy and keyword variations to identify highest-converting messaging and improve sales performance. Personally edited and designed short-form video and graphic content in CapCut, Canva, and Adobe for product drops and marketing pushes.

Strategic Sourcing Lead at Hashmatly Inc.

January 1, 2023 - December 31, 2024

Developed and implemented lead-generation strategy for a logistics company by identifying and prioritizing high-intent prospects to grow job/lead volume. Diagnosed underperforming campaigns and channels by analyzing data to find root causes and improve strategy. Reviewed and guided execution team members to maintain deliverable quality, partnering directly with clients and the sales team to translate findings into recommendations that informed deal conversations.