Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Content marketing and social strategy leader with 15+ years directing video and platform-first content across YouTube and Instagram, with a strong design foundation and a focus on execution. She briefs internal design teams, produces Reels and video content, and builds creative direction grounded in what performs. Data-driven and performance-minded, she tracks content and funnel results (GA4) to scale what converts, while also sourcing and negotiating creator and influencer partnerships. Her personal interest in meditation and astrology informs how she approaches this space—an authentic perspective, not a career pivot.…Content marketing and social strategy leader with 15+ years directing video and platform-first content across YouTube and Instagram, with a strong design foundation and a focus on execution. She briefs internal design teams, produces Reels and video content, and builds creative direction grounded in what performs. Data-driven and performance-minded, she tracks content and funnel results (GA4) to scale what converts, while also sourcing and negotiating creator and influencer partnerships. Her personal interest in meditation and astrology informs how she approaches this space—an authentic perspective, not a career pivot.

MARIEL LANTIGUA

Content Strategist, Social Media Manager, Video Editor, +2





Content marketing and social strategy leader with 15+ years directing video and platform-first content across YouTube and Instagram, with a strong design foundation and a focus on execution. She briefs internal design teams, produces Reels and video content, and builds creative direction grounded in what performs. Data-driven and performance-minded, she tracks content and funnel results (GA4) to scale what converts, while also sourcing and negotiating creator and influencer partnerships. Her personal interest in meditation and astrology informs how she approaches this space—an authentic perspective, not a career pivot.…Content marketing and social strategy leader with 15+ years directing video and platform-first content across YouTube and Instagram, with a strong design foundation and a focus on execution. She briefs internal design teams, produces Reels and video content, and builds creative direction grounded in what performs. Data-driven and performance-minded, she tracks content and funnel results (GA4) to scale what converts, while also sourcing and negotiating creator and influencer partnerships. Her personal interest in meditation and astrology informs how she approaches this space—an authentic perspective, not a career pivot.

Available to hire

Content marketing and social strategy leader with 15+ years directing video and platform-first content across YouTube and Instagram, with a strong design foundation and a focus on execution. She briefs internal design teams, produces Reels and video content, and builds creative direction grounded in what performs.

Data-driven and performance-minded, she tracks content and funnel results (GA4) to scale what converts, while also sourcing and negotiating creator and influencer partnerships. Her personal interest in meditation and astrology informs how she approaches this space—an authentic perspective, not a career pivot.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Head of Marketing at GBH / Customer Centric Software

August 1, 2022 - June 1, 2026

Directed corporate social media and content strategy across brands and formats for ~8 years, setting channel strategy. Produced video content and multiple Reels for the company’s YouTube channel, directing creative concept and briefing an internal design team through editing and execution. Used GA4 to track content and funnel performance, testing formats and scaling those that converted. Personally sourced and negotiated brand-sponsored influencer and creator partnerships (paid, non-affiliate model). Built and led the marketing function from the ground up after being selected by the CEO, while the company scaled revenue from ~$2–3M to ~$8M USD.

Strategy & Operations Manager at GBH / Customer Centric Software

July 1, 2019 - July 1, 2022

Acted as the connective link between marketing, sales, and delivery—coordinating priorities and processes across departments and improving operational alignment to support execution.

Senior Project Manager at GBH / Customer Centric Software

November 1, 2018 - July 1, 2019

Hired specifically for Agile project management expertise, coordinating cross-functional delivery cycles and ensuring smooth execution across stakeholders.

Client Services Manager at Theorem

March 1, 2017 - August 1, 2018

Owned day-to-day client relationships for direct Amazon (US/UK) and The New York Times accounts within a portfolio of 30+ global brands in an agency environment—managing communications, delivery, and ongoing account support.

Senior Project Manager at Theorem

July 1, 2013 - February 1, 2017

Coordinated delivery and cross-team communication across distributed teams in the Dominican Republic, the United States, and India, ensuring timely execution and alignment across locations.