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Content Marketing Manager with 6+ years of experience building content strategies, shaping brand storytelling, and leading multi-channel creative production. I develop social-first campaigns, video concepts, editorial plans, and launch content that is grounded in audience insights and optimized for performance. I partner cross-functionally with Product, Sales, and stakeholders to translate business goals into clear messaging, and I collaborate with designers, copywriters, and creative partners to turn briefs into measurable outcomes. I’m hands-on, data-informed, and focused on content growth through continuous performance optimisation.…Content Marketing Manager with 6+ years of experience building content strategies, shaping brand storytelling, and leading multi-channel creative production. I develop social-first campaigns, video concepts, editorial plans, and launch content that is grounded in audience insights and optimized for performance. I partner cross-functionally with Product, Sales, and stakeholders to translate business goals into clear messaging, and I collaborate with designers, copywriters, and creative partners to turn briefs into measurable outcomes. I’m hands-on, data-informed, and focused on content growth through continuous performance optimisation.

Elen Atanesyan

Content Strategist, Marketing Analyst, Copywriter, +2

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Content Marketing Manager with 6+ years of experience building content strategies, shaping brand storytelling, and leading multi-channel creative production. I develop social-first campaigns, video concepts, editorial plans, and launch content that is grounded in audience insights and optimized for performance. I partner cross-functionally with Product, Sales, and stakeholders to translate business goals into clear messaging, and I collaborate with designers, copywriters, and creative partners to turn briefs into measurable outcomes. I’m hands-on, data-informed, and focused on content growth through continuous performance optimisation.…Content Marketing Manager with 6+ years of experience building content strategies, shaping brand storytelling, and leading multi-channel creative production. I develop social-first campaigns, video concepts, editorial plans, and launch content that is grounded in audience insights and optimized for performance. I partner cross-functionally with Product, Sales, and stakeholders to translate business goals into clear messaging, and I collaborate with designers, copywriters, and creative partners to turn briefs into measurable outcomes. I’m hands-on, data-informed, and focused on content growth through continuous performance optimisation.

Available to hire

Content Marketing Manager with 6+ years of experience building content strategies, shaping brand storytelling, and leading multi-channel creative production. I develop social-first campaigns, video concepts, editorial plans, and launch content that is grounded in audience insights and optimized for performance.

I partner cross-functionally with Product, Sales, and stakeholders to translate business goals into clear messaging, and I collaborate with designers, copywriters, and creative partners to turn briefs into measurable outcomes. I’m hands-on, data-informed, and focused on content growth through continuous performance optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Content Marketing Manager at 18Peaches

November 1, 2025 - Present

Leading content and campaign strategy across social media, product launches, brand communications, and digital channels. Developing creative concepts for social content, videos, carousels, campaigns, and branded storytelling. Directing designers, copywriters, and creative partners from initial concept and brief through final production. Researching industry trends, audience behavior, and competitor activity to identify new content opportunities. Collaborating with Product and Sales to ensure content supports brand positioning and commercial goals. Working with media partners to extend content reach and strengthen brand visibility.

Senior Content Writer & Copywriter at XM

January 1, 2025 - November 1, 2025

Developed multi-channel content for a global FinTech platform serving 15M+ users. Created acquisition, engagement, onboarding, and retention content across campaigns, email, product launches, and digital communications. Partnered with product and marketing teams to turn business goals into clear, audience-focused messaging. Used audience, SEO, and performance insights to optimize content and improve engagement.

Marketing Project Manager (Freelance, Part-Time) at NOOMEE LLC

January 1, 2021 - January 1, 2023

Developed content strategies, editorial plans, and campaign concepts across digital channels. Coordinated designers and copywriters producing social, web, app, and blog content. Managed creative briefs, campaign timelines, and stakeholder communication. Contributed to a 30% increase in organic reach through content and campaign optimization.

Content Marketing Manager at ArctX Solution LLC

January 1, 2021 - January 1, 2025

Led content and campaign development for a 15+ person team of writers, designers, and marketers. Translated business goals into content strategies, creative concepts, briefs, and measurable campaign deliverables. Managed the full creative production process from planning and ideation through execution. Built marketing and content workflows from scratch, increasing team productivity and creative output by 70%. Managed campaigns across multiple industries, audiences, and digital channels.

Content Marketing Manager at Deep Creative Agency

January 1, 2019 - January 1, 2020

Planned and executed content campaigns across social media, email, and digital channels. Managed editorial calendars, creative workflows, and multi-format content production. Analyzed campaign performance and engagement to improve future content. Developed brand storytelling and audience-focused content across client accounts.