Elen Atanesyan

Leading content and campaign strategy across social media, product launches, brand communications, and digital channels. Developing creative concepts for social content, videos, carousels, campaigns, and branded storytelling. Directing designers, copywriters, and creative partners from initial concept and brief through final production. Researching industry trends, audience behavior, and competitor activity to identify new content opportunities. Collaborating with Product and Sales to ensure content supports brand positioning and commercial goals. Working with media partners to extend content reach and strengthen brand visibility.

Developed multi-channel content for a global FinTech platform serving 15M+ users. Created acquisition, engagement, onboarding, and retention content across campaigns, email, product launches, and digital communications. Partnered with product and marketing teams to turn business goals into clear, audience-focused messaging. Used audience, SEO, and performance insights to optimize content and improve engagement.

Developed content strategies, editorial plans, and campaign concepts across digital channels. Coordinated designers and copywriters producing social, web, app, and blog content. Managed creative briefs, campaign timelines, and stakeholder communication. Contributed to a 30% increase in organic reach through content and campaign optimization.