FRANK SEGWAPA
I’m a creative, results-driven digital marketer who builds and optimizes funnels, automations, and marketing campaigns across email and YouTube.
About
I’m a creative, results-driven digital marketer who builds and optimizes funnels, automations, and marketing campaigns across email and YouTube. I focus on retention, hook optimization, and performance analysis to help brands grow with measurable outcomes.
I combine creative strategy (volume testing, performance analysis, and motion/ad analytics) with strong customer focus and stakeholder management. My toolkit includes email marketing automation and segmentation, plus YouTube strategy using retention and analytics insights.
- 1 year's experience
- Joined August 2026
Industry experience
- Media & Entertainment
- Professional Services
- Other
- Education
- Software & Internet
- Retail
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Work experience
Delivered creative strategy and funnel building support, including volume testing and performance analysis. Conducted YouTube strategy work focused on retention analysis and hook optimization. Contributed to implementation, integration, and ongoing funnel optimization to support growth and campaign effectiveness.
Worked on email marketing (automation, deliverability, segmentation), YouTube strategy (retention analysis and hook optimization), and funnel building (implementation, integration, optimization). Applied creative strategy through volume testing and performance analysis to improve campaign outcomes. Key tools and workflows included automation and segmentation using email platforms, funnel integration and optimization, and analytical review using YouTube analytics and research tools.
Education
Certifications and awards
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