Senior multidisciplinary designer with 10+ years’ experience delivering brand, digital and integrated campaign design across both agency and in-house environments. I build cohesive visual identities and create social, web and print work that supports clear marketing objectives. I’m experienced in remote collaboration, fast-paced production, and cross-functional teamwork—translating strategy into measurable growth through performance-minded creative direction, toolkits/templates, and campaign systems.

KGATLISO LETLAPE

Senior multidisciplinary designer with 10+ years’ experience delivering brand, digital and integrated campaign design across both agency and in-house environments. I build cohesive visual identities and create social, web and print work that supports clear marketing objectives. I’m experienced in remote collaboration, fast-paced production, and cross-functional teamwork—translating strategy into measurable growth through performance-minded creative direction, toolkits/templates, and campaign systems.

Available to hire

Senior multidisciplinary designer with 10+ years’ experience delivering brand, digital and integrated campaign design across both agency and in-house environments. I build cohesive visual identities and create social, web and print work that supports clear marketing objectives.

I’m experienced in remote collaboration, fast-paced production, and cross-functional teamwork—translating strategy into measurable growth through performance-minded creative direction, toolkits/templates, and campaign systems.

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Work Experience

Senior Graphic Designer at Vetro Media
July 1, 2024 - Present
Performance marketing agency role focused on turning strategy into measurable growth. Served as part of the core creative team and led creative direction for Milpark Business School’s Q4 2025 campaign (With You Campaign), covering social media and Paid Per Click creative. Developed social media brand guidelines (toolkit) for Puma Energy’s global company for foundational social design. Created brand identity creative direction for Vetro Media’s internal brand. Contributed as core creative team member for Kit Kat Cash & Carry, supporting social media design and content creation.
Creative Lead (Design) / Freelancing
March 1, 2024 - July 1, 2024
Freelance consultancy providing brand identity, design strategy and production across digital and traditional graphic design. Worked across multiple client engagements including Kalideck (social media content that increased reach by 10% and print product catalogue design used as new creative direction), Mustard Outdoor (brand identity design & strategy), and 360 Studios SA (brand identity design). Delivered end-to-end creative direction with template/guideline thinking to support consistent rollout across touchpoints.
Creative Lead (Design) at Maru Design Innovation
January 1, 2023 - March 1, 2024
Brand identity design and strategy boutique agency serving SMEs (local and national). Rebranded 100ABCers’ social media content, increasing reach by 21% and doubling following in 3 months. Rebranded Dlala Nathi Productions (film production), supporting securing of government funding for a development program for disabled people. Developed brand design & strategy for Kiwango (quantity surveying firm), influencing positive changes in company culture/environment and improving work output by 17%.
Creative Lead (Design) at Mkhozi Media
June 1, 2020 - December 1, 2022
Creative lead at an advertising agency connecting brands to South Africa’s townships and youth. Developed social media strategy and managed content for the annual Native Rebels event, resulting in a 100% increase in following and a 201% increase in engagement between Feb 8 and Mar 9 2023. Designed branding and social media content for Pop-up Markets ZA, helping secure funding from Proudly South Africa.
Midweight Graphic Designer at Decimal Agency
June 1, 2019 - May 1, 2022
Advertising and marketing agency specialising in creative, digital and social media. Created new design direction for Ellies social media content, helping drive engagement growth by 10%. Redesigned brand identity elements for Wesmart (now Genric Insurance) to capture a younger target market (Millennials). Pitched a new design direction for Skynet; work was chosen and integrated into the client pitch document.
Junior Graphic Designer at GlamCam (under Relativ Media)
July 1, 2018 - June 1, 2019
Experiential photo marketing solutions and innovative photo booths for events. Created new design direction for the company website. Developed marketing materials for activations for Ster-Kinekor, Lipton Ice Tea and Skyy Vodka Kena campaigns. Supported design and production for digital marketing touchpoints and event collateral.
Graphic Design Intern at Kena Media Communications
February 1, 2015 - April 1, 2018
Billboard media owner and brand communications specialist providing high-impact static and digital out-of-home advertising spaces. Developed social media pages and content strategy that increased sales by 15%. Redesigned logos for subsidiaries to create differentiation and improve staff workflow. Completed daily tasks including mockups, print design, presentation design, social media design, content creation, creative direction, and brand development (logo design, brand guidelines, stationery design, and social media strategy).

Education

Higher Certificate in Creative Development at Vega School JHB
February 1, 2014 - November 1, 2015
Short Learning Programme in Entrepreneurial Development at University of Johannesburg
June 1, 2022 - December 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Retail, Professional Services, Government, Other