Senior UX/UI, Brand, and Graphic Designer with 8+ years of experience creating digital products, visual identities, and brand experiences across Web3, SaaS, and e-commerce. I combine strategic thinking with a strong visual design approach, turning complex ideas into clear, intuitive, and engaging experiences. My work spans UX/UI, branding, art direction, design systems, and graphic design, with a focus on creating thoughtful and distinctive visual languages.

Irena Čuturić

Senior UX/UI, Brand, and Graphic Designer with 8+ years of experience creating digital products, visual identities, and brand experiences across Web3, SaaS, and e-commerce. I combine strategic thinking with a strong visual design approach, turning complex ideas into clear, intuitive, and engaging experiences. My work spans UX/UI, branding, art direction, design systems, and graphic design, with a focus on creating thoughtful and distinctive visual languages.

Available to hire

Senior UX/UI, Brand, and Graphic Designer with 8+ years of experience creating digital products, visual identities, and brand experiences across Web3, SaaS, and e-commerce. I combine strategic thinking with a strong visual design approach, turning complex ideas into clear, intuitive, and engaging experiences.

My work spans UX/UI, branding, art direction, design systems, and graphic design, with a focus on creating thoughtful and distinctive visual languages.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Bosnian
Fluent
English
Advanced

Work Experience

Brand Designer & Web Designer at Morehaus
February 1, 2026 - May 1, 2026
Senior UX/UI Designer at Constellation (Aimfox project)
February 1, 2024 - December 1, 2024
Set up the Design System for the Aimfox (LinkedIn Outreach tool) project, including structuring process and timeline. Delivered a full redesign of the Aimfox dashboard to improve user experience. Created data-driven experiences that turn complex metrics into clear, actionable insights. Bridged design and development to deliver scalable, high-quality digital experiences. Also supported art direction and designed the Aimfox website. Worked across research, information architecture, data visualization, responsive design, usability testing, and prototyping.
Senior UX/UI Designer at Devtech (Project Pax8)
February 1, 2024 - June 1, 2026
Led the design of the Internal Admin experience for Organizations, enabling administrators to group and manage multiple accounts within a unified hierarchy. Redesigned the Migration tool used for onboarding clients and partners, improving clarity and reducing friction; observed increased migration requests after release. Translated research and usability testing findings into measurable UX improvements, increasing task success rates and reducing onboarding time for new Marketplace users. Designed and launched the Vendor Marketplace Account Management experience from the ground up, empowering vendors to manage users, subscriptions, and account settings at scale. Partnered closely with Product Management and Engineering to define core product flows and interaction models, establishing foundational UX patterns and principles that guided feature expansion and long-term growth of the Marketplace.
Senior UX/UI Designer at Trace Labs (OriginTrail Core Developers)
August 1, 2022 - February 1, 2024
Led foundational UX/UI design for a decentralized knowledge graph (DKG) search platform, including data visualization systems for exploring complex interconnected graph data and digital assets. Designed the core user experience for ChatDKG, an open framework connecting AI systems with trusted, verifiable knowledge sources. Built the end-to-end experience for BS I SCAN in collaboration with the CAN Association, applying OriginTrail's DKG-powered trusted AI to supplier compliance workflows. Collaborated cross-functionally with engineering and product teams to translate Web3/AI concepts into accessible design solutions.
Brand Designer & Design Consultant at Garaža
March 1, 2022 - May 1, 2025
Brand Designer & Design Consultant at Tenderly
February 1, 2020 - October 1, 2022
UX/UI Designer at Trace Labs (OriginTrail Core Developers)
June 1, 2018 - August 1, 2022
Strategized and executed UI initiatives with product management and engineering teams. Owned visual design from concept through final hand-off. Created wireframes, storyboards, user flows, process flows, and site maps to communicate interaction and design ideas. Presented and defended designs to peers and executive stakeholders; conducted user research and evaluated user feedback to iterate solutions.
Graphic Design Intern at Trace Labs (OriginTrail Core Developers)
December 1, 2017 - May 1, 2018
Produced print and digital materials and developed design concepts with the Creative Director. Created illustrations supporting technology communication across websites and other channels.

Education

Bachelor Degree in Fashion Design at Metropolitan University Belgrade, Faculty of Digital Arts
January 1, 2015 - January 1, 2023
High School Diploma at High School of Applied Arts Sarajevo
January 1, 2011 - January 1, 2015
Bachelor Degree in Fashion Design at Metropolitan University Belgrade, Faculty of Digital Arts
January 1, 2015 - January 1, 2023
High School Diploma (Textile Design) at High School of Applied Arts Sarajevo
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services