I build B2B content engines from the ground up and design the AI systems that let them ship at speed without losing quality. Over seven years at a national data and technology company, I built the content function across a 22-product suite—strategy, editorial standards, measurement, and 15+ interconnected AI workflows—to cut production time up to 92%. I grew a blog from zero to 32,000+ annual readers and tied content to business outcomes, driving a 333% conversion lift and thousands of qualified conversions. I practice AEO so content earns citations in ChatGPT, Perplexity, and AI Overviews, and I’ve also led PR/media relations and executive thought leadership for multiple C-suite leaders.

Natasia Langfelder

I build B2B content engines from the ground up and design the AI systems that let them ship at speed without losing quality. Over seven years at a national data and technology company, I built the content function across a 22-product suite—strategy, editorial standards, measurement, and 15+ interconnected AI workflows—to cut production time up to 92%. I grew a blog from zero to 32,000+ annual readers and tied content to business outcomes, driving a 333% conversion lift and thousands of qualified conversions. I practice AEO so content earns citations in ChatGPT, Perplexity, and AI Overviews, and I’ve also led PR/media relations and executive thought leadership for multiple C-suite leaders.

Available to hire

I build B2B content engines from the ground up and design the AI systems that let them ship at speed without losing quality. Over seven years at a national data and technology company, I built the content function across a 22-product suite—strategy, editorial standards, measurement, and 15+ interconnected AI workflows—to cut production time up to 92%.

I grew a blog from zero to 32,000+ annual readers and tied content to business outcomes, driving a 333% conversion lift and thousands of qualified conversions. I practice AEO so content earns citations in ChatGPT, Perplexity, and AI Overviews, and I’ve also led PR/media relations and executive thought leadership for multiple C-suite leaders.

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Work Experience

Senior Marketing Content Manager, Content Engineering & AI Strategy at Data Axle
January 1, 2018 - July 1, 2026
Owned end-to-end content strategy and an AI-enabled editorial engine across a 22-product suite. Built the content function from a blank page (strategy, editorial standards, calendars, briefs, QA rubrics, and a verified stats repository) and shipped 100+ assets per year. Grew a blog from zero to 32,000+ annual readers with SEO and AEO practices that earned citations in ChatGPT, Perplexity, and AI Overviews. Engineered 15+ interconnected AI workflows (Claude, ChatGPT, Gemini, AirOps, Make.com) to reduce production time by up to 92% while lifting output. Tied content to business outcomes, including a 333% conversion lift and 2,562 qualified conversions in one quarter using GA4 and HubSpot. Led PR and executive thought leadership across multiple senior leaders (including two CEOs) and managed freelancers/agencies to a single editorial standard.
Content Producer & Editor at Connex Partners
January 1, 2016 - January 1, 2018
Built a content program and editorial voice from scratch across four industry verticals for an executive-membership audience. Directed freelance writers to documented guidelines and QA standards and supported growth of the program and social presence.
Conference Producer & Events Director at Worldwide Business Research (Penton Learning)
January 1, 2015 - January 1, 2016
Programmed 3 to 4 large-scale B2B conferences per year and coached 250+ executives to craft compelling public narratives and presentations.

Education

Bachelor of Science at Cornell University, School of Industrial and Labor Relations
January 1, 2002 - August 17, 2026
Bachelor of Science at Cornell University, School of Industrial and Labor Relations
January 11, 2030 - January 1, 2002
Bachelor of Science at Cornell University, School of Industrial and Labor Relations
January 1, 2002 - August 17, 2026
Bachelor of Science at Cornell University, School of Industrial and Labor Relations
January 1, 2002 - January 1, 2002
Bachelor of Science at Cornell University, School of Industrial and Labor Relations
January 11, 2030 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Financial Services