Experience Level
Language
Bulgarian
Fluent
English
Advanced
German
Intermediate
Russian
Intermediate
French
Beginner
Work Experience
Strategic Brand Development Consultant at Ayurveda Brand (Confidential)
October 1, 2025 - PresentLead concept creation, wellness philosophy, brand direction, product positioning, retail strategy and UAE market-launch preparation. Support translation of Ayurveda heritage into a contemporary, premium and commercially relevant wellness proposition.
Retained Business Consultant / Business Manager at Resync Wellness Studio
December 1, 2021 - PresentProvide strategic and operational leadership across sales, marketing, service innovation, partnerships, team performance, KPIs and commercial growth. Refine guest experience and market positioning within recovery, regeneration and longevity for a premium DIFC customer base. Develop corporate relationships and revenue opportunities while guiding day-to-day business priorities and operational improvement.
Brand Ambassador & Business Development at Sisters Beauty Lounge
September 1, 2020 - December 31, 2021Supported launch and promotion of new locations (Mall of the Emirates, City Walk and JBR Dubai). Drove business development, corporate partnerships and guest loyalty across key locations. Supported Dubai branch growth, contributing to a 20–40% revenue increase across selected branches.
Founder & CEO at VYBE Consultancy
August 1, 2019 - PresentAdvises hospitality owners, investors, wellness brands, and entrepreneurs on commercially viable wellness concepts, premium positioning, operations, and growth. Leads concept planning, brand strategy, guest journey design, budgeting and ROI thinking, pre-opening support, partnerships, workshops, and executive coaching; translates wellness authenticity into scalable business models, service structures, and experiences.
Founder & CEO | VYBE Consultancy at VYBE Consultancy
August 1, 2019 - PresentAdvise hospitality owners, investors, wellness brands and entrepreneurs on commercially viable wellness concepts, premium positioning, operations and growth. Lead concept planning, brand strategy, guest journey design, budgeting and ROI thinking, pre-opening support, partnerships, workshops and executive coaching. Translate wellness authenticity into business models, service structures and experiences positioned for sustainable performance.
Wellness & Spa Director at The Retreat Palm Dubai MGallery by Sofitel
January 1, 2016 - December 31, 2019Led design, pre-opening and operational launch of the GCC’s first holistic wellness retreat resort, shaping the concept, programming and product portfolio. Designed customised wellness-room concepts and interiors generating up to 25% incremental room revenue. Created sales and marketing packages for Germany, CIS and Gulf markets and developed strategic relationships with DHX and DHA. Conceptualised and managed the hotel’s licensed polyclinic wellness centre—integrating nutrition, naturopathy, Ayurveda, coaching, spa, recreation and kids’ activities—and increased first-year profit by 20%.
Spa & Recreation Manager at Hilton Capital Grand Abu Dhabi
October 1, 2012 - October 1, 2016Led pre-opening and ongoing operations across spa, fitness, wellness and recreation departments. Managed 20+ therapists and trainers, workforce scheduling and strategic professional-development programmes. Established and operated a leisure membership club serving 500+ members monthly. Developed corporate wellbeing relationships and programmes (ADCO, ZADCO, ADNEC) and delivered campaigns generating more than US$100,000 in brand awareness value.
Assistant Director of Spa at Rocco Forte Abu Dhabi
October 1, 2011 - September 30, 2012Designed, developed and launched the spa, fitness and leisure club. Led 20+ wellness professionals from more than 10 nationalities and delivered over 30% profit growth in the first year.
Assistant Wellness Manager at Kempinski Residences & Suites
February 1, 2010 - November 30, 2011Supported pre-opening budgeting, recruitment, training and launch, then managed daily leisure and wellness club operations. Helped secure a 30% improvement in customer satisfaction and positive reviews. Designed membership structures and packages, spa and fitness menus, and established kids-club operations and safety standards.
Leisure & Activities Manager / Wellness Consultant at Grecotel Hotels & Resorts
March 1, 2008 - November 30, 2009Planned and delivered adult and children’s leisure and wellbeing programmes for resort guests. Managed events, teams and daily performance to ensure operational KPIs were achieved.
Education
MBA, International Business at European University, Paris
January 1, 2023 - December 31, 2024Spa & Hospitality Management at University of California, Irvine
January 1, 2011 - December 31, 2014IATA/UFTA American Tourism Diploma at IATA/UFTA
January 1, 2011 - January 1, 2011Master’s, Psychology & Sociology of Management at University of Veliko Tarnovo, Bulgaria
January 1, 2004 - December 31, 2007Bachelor’s, Tourism Management at University of Economics, Varna, Bulgaria
January 1, 1999 - December 31, 2004Language School at Language School, Bulgaria
January 1, 1994 - December 31, 1998MBA, International Business at European University, Paris
January 1, 2023 - January 1, 2024Spa & Hospitality Management at University of California, Irvine
January 1, 2011 - January 1, 2014American Tourism Diploma (IATA/UFTA) at Canada
January 1, 2007 - January 1, 2007Master’s, Psychology & Sociology of Management at University of Veliko Tarnovo, Bulgaria
January 1, 2004 - January 1, 2007Bachelor’s, Tourism Management at University of Economics, Varna, Bulgaria
January 1, 1999 - January 1, 2004Language School at German, Russian and English, Bulgaria
January 1, 1994 - January 1, 1998Qualifications
NLP Business Coach Certification
January 1, 2017 - August 25, 2026NLP & EFT Practitioner and Master Certification
January 1, 2024 - August 25, 2026Wellness Inventory Certification / Wellness Coaching
January 1, 2015 - August 25, 2026Yoga & Ayurveda Certification — Kerala Academy, India
January 1, 2011 - August 25, 2026Hotel Pre-Opening Training & Certification
January 1, 2011 - August 25, 2026Guest Relations & Customer Support — Neckermann-Reisen, Germany
January 1, 2005 - August 25, 2026Wellness & Fitness Certification Training — Germany
January 1, 2004 - August 25, 2026NLP Business Coach Certification
January 1, 2024 - August 25, 2026NLP & EFT Practitioner and Master Certification
January 1, 2017 - August 25, 2026Wellness Inventory Certification / Wellness Coaching
January 1, 2015 - August 25, 2026Yoga & Ayurveda Certification
January 1, 2011 - August 25, 2026Hotel Pre-Opening Training & Certification
January 1, 2011 - August 25, 2026Guest Relations & Customer Support
January 1, 2005 - August 25, 2026Wellness & Fitness Certification Training
January 1, 2004 - August 25, 2026IATA/UFTA Internationally Certified Travel Agent
January 1, 2007 - August 25, 2026Industry Experience
Travel & Hospitality, Healthcare, Professional Services, Other
Experience Level
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