Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Data-driven digital marketer and performance strategy specialist with over 8 years of experience leading multi-channel digital strategies, paid acquisition campaigns, and online community growth. Expertise in optimizing Google Ads, Meta Ads, and TikTok Ads to reduce customer acquisition costs and drive conversions using GA4 analytics, marketing automation, and content creation to build brand authority and scale revenue. Experienced across PPC, social media marketing, content strategy, and lead generation, with a strong focus on reporting, ROI refinement, and operational alignment. Skilled in managing end-to-end digital funnel performance, digital asset administration, and communications between regional teams and leadership to ensure compliance and consistent brand visibility.…Data-driven digital marketer and performance strategy specialist with over 8 years of experience leading multi-channel digital strategies, paid acquisition campaigns, and online community growth. Expertise in optimizing Google Ads, Meta Ads, and TikTok Ads to reduce customer acquisition costs and drive conversions using GA4 analytics, marketing automation, and content creation to build brand authority and scale revenue. Experienced across PPC, social media marketing, content strategy, and lead generation, with a strong focus on reporting, ROI refinement, and operational alignment. Skilled in managing end-to-end digital funnel performance, digital asset administration, and communications between regional teams and leadership to ensure compliance and consistent brand visibility.

Mohamed Sajaath Mohamed

Digital Marketer, PPC Manager, Social Media Manager, +2





Data-driven digital marketer and performance strategy specialist with over 8 years of experience leading multi-channel digital strategies, paid acquisition campaigns, and online community growth. Expertise in optimizing Google Ads, Meta Ads, and TikTok Ads to reduce customer acquisition costs and drive conversions using GA4 analytics, marketing automation, and content creation to build brand authority and scale revenue. Experienced across PPC, social media marketing, content strategy, and lead generation, with a strong focus on reporting, ROI refinement, and operational alignment. Skilled in managing end-to-end digital funnel performance, digital asset administration, and communications between regional teams and leadership to ensure compliance and consistent brand visibility.…Data-driven digital marketer and performance strategy specialist with over 8 years of experience leading multi-channel digital strategies, paid acquisition campaigns, and online community growth. Expertise in optimizing Google Ads, Meta Ads, and TikTok Ads to reduce customer acquisition costs and drive conversions using GA4 analytics, marketing automation, and content creation to build brand authority and scale revenue. Experienced across PPC, social media marketing, content strategy, and lead generation, with a strong focus on reporting, ROI refinement, and operational alignment. Skilled in managing end-to-end digital funnel performance, digital asset administration, and communications between regional teams and leadership to ensure compliance and consistent brand visibility.

Available to hire

Data-driven digital marketer and performance strategy specialist with over 8 years of experience leading multi-channel digital strategies, paid acquisition campaigns, and online community growth. Expertise in optimizing Google Ads, Meta Ads, and TikTok Ads to reduce customer acquisition costs and drive conversions using GA4 analytics, marketing automation, and content creation to build brand authority and scale revenue.

Experienced across PPC, social media marketing, content strategy, and lead generation, with a strong focus on reporting, ROI refinement, and operational alignment. Skilled in managing end-to-end digital funnel performance, digital asset administration, and communications between regional teams and leadership to ensure compliance and consistent brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Tamil

Advanced

Sinhala, Sinhalese

Advanced

Work Experience

Business Development & Social Media Coordinator

February 20, 2022 - Present

Formulate and execute comprehensive business development and digital marketing plans, communicating strategic objectives across cross-functional teams to drive operational alignment. Architect and manage paid advertising campaigns across Google Ads and Meta Ads, generating a 25% increase in qualified sales leads while optimizing ad spend efficiency. Expand corporate social media presence, achieving 40% growth in organic follower count and elevating audience engagement across primary channels. Develop structured content calendars and performance reporting frameworks to continuously refine campaign ROI using GA4 analytics insights.

Social Media Marketing Specialist

January 20, 2019 - December 20, 2021

Developed and deployed integrated social media strategies across Facebook, Instagram, LinkedIn, and TikTok to significantly enhance brand reach and institutional awareness. Managed end-to-end performance advertising across Google, Meta, and TikTok Ads, scaling campaigns and increasing conversion rates by 30% while lowering lead costs. Produced engaging multimedia content including graphics, short-form video, and promotional copy to increase social shares and community interaction. Moderated online student communities and managed digital inquiry pipelines, maintaining a 95% response rate and improving prospect engagement.

Branch Coordinator

April 20, 2016 - December 20, 2018

Oversee daily branch administration and operational workflows, ensuring strict adherence to institutional standards and regulatory requirements. Lead monthly operational performance reviews and establish productivity benchmarks that improved branch task completion efficiency by 20%. Manage ongoing communications between head office leadership and regional branch staff, maintaining 100% compliance with corporate directives. Execute local social media publishing schedules, ensuring consistent content distribution to support regional brand visibility.