Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior brand & experiential project lead with 16 years’ experience delivering integrated campaigns, live events and brand activations across agency and in-house environments. I’m passionate about creating meaningful, stand-out immersive brand experiences and driving measurable engagement. I lead cross-functional teams with empathy and a collaborative mindset, combining a strategic, detail-focused approach with a strong eye for design. I’ve delivered 400+ projects and 50 events on time and within budget, and previously exceeded billing targets by 43% while growing client annual turnover by 40%.…Senior brand & experiential project lead with 16 years’ experience delivering integrated campaigns, live events and brand activations across agency and in-house environments. I’m passionate about creating meaningful, stand-out immersive brand experiences and driving measurable engagement. I lead cross-functional teams with empathy and a collaborative mindset, combining a strategic, detail-focused approach with a strong eye for design. I’ve delivered 400+ projects and 50 events on time and within budget, and previously exceeded billing targets by 43% while growing client annual turnover by 40%.

Laura Lancaster

Brand Strategist, Marketing Consultant, Project Manager, +2





Senior brand & experiential project lead with 16 years’ experience delivering integrated campaigns, live events and brand activations across agency and in-house environments. I’m passionate about creating meaningful, stand-out immersive brand experiences and driving measurable engagement. I lead cross-functional teams with empathy and a collaborative mindset, combining a strategic, detail-focused approach with a strong eye for design. I’ve delivered 400+ projects and 50 events on time and within budget, and previously exceeded billing targets by 43% while growing client annual turnover by 40%.…Senior brand & experiential project lead with 16 years’ experience delivering integrated campaigns, live events and brand activations across agency and in-house environments. I’m passionate about creating meaningful, stand-out immersive brand experiences and driving measurable engagement. I lead cross-functional teams with empathy and a collaborative mindset, combining a strategic, detail-focused approach with a strong eye for design. I’ve delivered 400+ projects and 50 events on time and within budget, and previously exceeded billing targets by 43% while growing client annual turnover by 40%.

Available to hire

Senior brand & experiential project lead with 16 years’ experience delivering integrated campaigns, live events and brand activations across agency and in-house environments. I’m passionate about creating meaningful, stand-out immersive brand experiences and driving measurable engagement.

I lead cross-functional teams with empathy and a collaborative mindset, combining a strategic, detail-focused approach with a strong eye for design. I’ve delivered 400+ projects and 50 events on time and within budget, and previously exceeded billing targets by 43% while growing client annual turnover by 40%.

Skills

Branding

Leadership

Email Marketing

Experience Level

Branding

Expert

Leadership

Expert

Email Marketing

Expert

Work Experience

at Freelance / Consulting (Laura Lancaster Brand Marketing | Project & Campaign Delivery | Experiential | Brand Activation)

February 1, 2020 - Present

Freelance consulting providing senior brand & experiential project leadership across integrated campaigns, live events and brand activations. Leads strategy, production coordination and on-site execution for multi-stakeholder projects.

Senior Account Manager / Account Director at Blue Chip Marketing

May 1, 2019 - February 1, 2020

Led multiple BTL strategic responses including on-pack promotions, retailer incentives and door drops for brands such as Bodyform, Plenty, TENA and TENA Men. Led the first Bodyform email CRM campaign, exceeding open and click-through KPIs by 15%. Extended the Essity client network and contributed £100k+ to client value over six years.

Client Manager at THREEFOLD

January 1, 2019 - April 1, 2019

Motivated and supported a team of four while expanding marketing knowledge into retail media sales. Identified and drove successful opportunities for incremental client spend across the two most profitable media sales categories within Co-op across their BWS and FMGC brands.

Client Manager at WHITE RABBIT CREATIVE

January 1, 2018 - January 1, 2019

Helped run a newly established boutique start-up agency during maternity cover, acting as the sole client services contact alongside a team of three senior designers. Implemented profitability tracking processes, secured retained client work via an annual retainer for Quintessential Brands across their portfolio, and brought in profitable new business through digital marketing strategy. Delivered strategic direction and presented campaign/rebrand projects for multiple brands.

Account Manager at MOMENTUM

February 1, 2016 - December 1, 2017

Solely led a globally strategic shopper marketing project for blu e-cigarettes worth £1.2m in agency fees with the help of one project manager and strategist. Delivered 40+ London Film Festival 2017 screenings and red-carpet events over 13 days across multiple venues in partnership between the British Film Institute and American Express. Leveraged internal training to strengthen leadership, presentation and business acumen.

Account Manager at THE FOUNDRY

February 1, 2013 - February 1, 2016

Handled accounts across many sectors including alcohol, FMCG, retail, sports, confectionery, automotive, healthcare and financial services. Led TTL marketing strategy and execution for the agency’s largest retail client worth £1m+. Delivered award-winning experiential activation for Manchester United Football Club with Concha y Toro (Casillero Del Diablo). Managed B2B and B2C campaigns using channels including experiential, online/offline advertising, digital, email, radio, video, direct marketing, print, exhibitions, SEO and PPC.

Account Manager at WILSON COOKE

September 1, 2012 - February 1, 2013

Led all B2B/B2C retail marketing activity for Landmark Wholesale, seeking broader integrated agency experience while maintaining retail as a core sector focus.

Account Executive / Senior Account Executive at EQUATOR DESIGN

June 1, 2010 - September 1, 2012

Formulated client growth strategies and drove 40% increased turnover on the Gü packaging account within 18 months, leading to promotion. Implemented the Nisa Heritage packaging rebrand across categories and contributed to multiple retailer food packaging rebrands and marketing briefs from initial concepts through to photography, artwork and repro. Clients included The Co-op and other major retailers and brands.