I’m a video editor specializing in direct-response and DTC advertising for e-commerce brands. My professional background includes editing sales-focused creatives for the Brazilian nutraceutical market. I create short-form ads, AI-assisted UGC, VSLs, product demonstrations, animations, and static creatives. My work focuses on strong hooks, clear messaging, mobile-first pacing, captions, product visibility, and effective calls to action. I use CapCut, Canva, Higgsfield, Seedance, Kling, HeyGen, and AI-assisted creative workflows. I’m organized, responsive to feedback, and available for freelance and ongoing projects.…

joaofelixvideoeditor

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I’m a video editor specializing in direct-response and DTC advertising for e-commerce brands. My professional background includes editing sales-focused creatives for the Brazilian nutraceutical market. I create short-form ads, AI-assisted UGC, VSLs, product demonstrations, animations, and static creatives. My work focuses on strong hooks, clear messaging, mobile-first pacing, captions, product visibility, and effective calls to action. I use CapCut, Canva, Higgsfield, Seedance, Kling, HeyGen, and AI-assisted creative workflows. I’m organized, responsive to feedback, and available for freelance and ongoing projects.…

Available to hire

I’m a video editor specializing in direct-response and DTC advertising for e-commerce brands. My professional background includes editing sales-focused creatives for the Brazilian nutraceutical market.
I create short-form ads, AI-assisted UGC, VSLs, product demonstrations, animations, and static creatives. My work focuses on strong hooks, clear messaging, mobile-first pacing, captions, product visibility, and effective calls to action.
I use CapCut, Canva, Higgsfield, Seedance, Kling, HeyGen, and AI-assisted creative workflows. I’m organized, responsive to feedback, and available for freelance and ongoing projects.

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Language

English
Beginner
Portuguese
Fluent

Work Experience

Direct Response Video Editor at RennovaLife
April 1, 2026 - July 15, 2026
Edited direct-response video ads for a Brazilian nutraceutical company. My responsibilities included organizing raw assets, building sales-focused narratives, improving pacing and retention, adding captions and visual elements, presenting products clearly, and preparing final creatives for advertising campaigns. Performance metrics were not shared with editors due to the company’s internal confidentiality policy.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Consumer Goods, Retail
    Direct Response Video Editing Portfolio

    A selection of direct-response video editing work created for sales-focused campaigns in the Brazilian market, including experience with nutraceutical advertising.

    My editing work includes organizing raw footage, building persuasive narratives, improving pacing and retention, adding captions and visual elements, presenting products clearly, and structuring calls to action.

    These projects demonstrate my professional experience with conversion-focused advertising. Campaign metrics were not made available to editors due to the companies’ internal confidentiality policies.

    View my Direct Response portfolio: [João Félix — Direct Response Portfolio] https://www.twine.net/signin

    AI-Assisted DTC Video & Static Ad Portfolio

    A curated collection of my AI-assisted advertising work for DTC and e-commerce.

    This portfolio includes AI UGC, talking-head creatives, product demonstrations, animated ads, short-form videos and static creatives across wellness, pet care, home products and household cleaning.

    My work focuses on strong hooks, mobile-first pacing, clear product presentation, captions, retention and calls to action.

    The featured projects are speculative concepts created for fictional brands and were not run as paid media.

    View the complete AI portfolio: [João Félix — AI-Assisted DTC Portfolio] https://www.twine.net/signin

    Velunara — AI UGC Sleep Supplement Ad

    Speculative AI-assisted UGC ad created for Velunara, a fictional sleep supplement brand. I developed the creative structure and edited the video with a focus on a strong hook, natural UGC presentation, mobile-first pacing, captions, product visibility, and a clear call to action.
    This project was created exclusively for portfolio purposes and was not used in a paid advertising campaign.

    Watch this project:
    https://www.twine.net/signin

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