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Content Strategist and social-first short-form video marketer with 8+ years of experience combining storytelling, creative strategy, and performance marketing. I’ve worked with global brands including H&M, Itaú, Burger King, and Workaway, turning ideas into platform-optimized campaigns that drive engagement. I specialize in creative concepts, hooks, scripts, and high-volume UGC/video production, supported by a data-driven background in Data-Driven Marketing and journalism. I’m passionate about building clear, on-brand messaging across channels while improving results through copy, testing, and audience insights.…Content Strategist and social-first short-form video marketer with 8+ years of experience combining storytelling, creative strategy, and performance marketing. I’ve worked with global brands including H&M, Itaú, Burger King, and Workaway, turning ideas into platform-optimized campaigns that drive engagement. I specialize in creative concepts, hooks, scripts, and high-volume UGC/video production, supported by a data-driven background in Data-Driven Marketing and journalism. I’m passionate about building clear, on-brand messaging across channels while improving results through copy, testing, and audience insights.

FELIPE GONÇALVES

Content Strategist, Copywriter, Video Editor, +1

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Content Strategist and social-first short-form video marketer with 8+ years of experience combining storytelling, creative strategy, and performance marketing. I’ve worked with global brands including H&M, Itaú, Burger King, and Workaway, turning ideas into platform-optimized campaigns that drive engagement. I specialize in creative concepts, hooks, scripts, and high-volume UGC/video production, supported by a data-driven background in Data-Driven Marketing and journalism. I’m passionate about building clear, on-brand messaging across channels while improving results through copy, testing, and audience insights.…Content Strategist and social-first short-form video marketer with 8+ years of experience combining storytelling, creative strategy, and performance marketing. I’ve worked with global brands including H&M, Itaú, Burger King, and Workaway, turning ideas into platform-optimized campaigns that drive engagement. I specialize in creative concepts, hooks, scripts, and high-volume UGC/video production, supported by a data-driven background in Data-Driven Marketing and journalism. I’m passionate about building clear, on-brand messaging across channels while improving results through copy, testing, and audience insights.

Available to hire

Content Strategist and social-first short-form video marketer with 8+ years of experience combining storytelling, creative strategy, and performance marketing. I’ve worked with global brands including H&M, Itaú, Burger King, and Workaway, turning ideas into platform-optimized campaigns that drive engagement.

I specialize in creative concepts, hooks, scripts, and high-volume UGC/video production, supported by a data-driven background in Data-Driven Marketing and journalism. I’m passionate about building clear, on-brand messaging across channels while improving results through copy, testing, and audience insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Content Strategist & Content Marketing Manager at Cosmic Content UK

April 1, 2025 - Present

Led production and editing of 120+ UGC short-form videos per month across Instagram, TikTok, and YouTube. Developed creative concepts, hooks, and scripts to maximize engagement and platform performance. Collaborated with designers, creators, and stakeholders to deliver high-performing campaigns; generated 508K+ Instagram views and 21K+ profile visits in a single month.

Senior Copywriter at OLIVER Agency (Client: Itaú)

February 1, 2020 - April 1, 2025

Created integrated campaigns across CRM, social media, paid media, email marketing, and video for Itaú. Partnered with designers to define creative concepts and campaign direction, mentored junior copywriters, and maintained the brand’s tone of voice across high-volume multi-channel communications.

Content Marketing Specialist at IAB Brasil

July 1, 2019 - October 1, 2019

Produced educational content and marketing initiatives, including events. Collaborated with partners and member companies including Google, LinkedIn, Danone, Publicis Groupe, and TV Globo.

Copywriter & Paid Media Specialist at Freelance

January 1, 2015 - January 1, 2023

Managed Google Ads and Meta Ads campaigns across different industries. Produced branded editorial and social media content. Conducted celebrity interviews including Anitta, Kelly Key, Nany People, Tiago Abravanel, and Claudia Abreu.