Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital Marketing & Ecommerce leader with 14+ years of experience building and scaling end-to-end ecommerce, digital commerce, and performance marketing across GCC and KSA (plus India). Currently accountable for AED 50M+ revenue across multiple GCC markets and business lines spanning FMCG, beauty, derma, skincare, cosmetics, and pharma. Known for turning around underperforming ecommerce operations, rebuilding local teams, and driving digital transformation through omnichannel strategy, marketplace growth (Amazon, Noon, First Cry, Lifestyle), CRM/marketing automation, and data-driven commercial decision-making. Strong P&L ownership, CRO, and CAC/LTV optimization track record with board-level reporting and cross-functional stakeholder leadership.…Digital Marketing & Ecommerce leader with 14+ years of experience building and scaling end-to-end ecommerce, digital commerce, and performance marketing across GCC and KSA (plus India). Currently accountable for AED 50M+ revenue across multiple GCC markets and business lines spanning FMCG, beauty, derma, skincare, cosmetics, and pharma. Known for turning around underperforming ecommerce operations, rebuilding local teams, and driving digital transformation through omnichannel strategy, marketplace growth (Amazon, Noon, First Cry, Lifestyle), CRM/marketing automation, and data-driven commercial decision-making. Strong P&L ownership, CRO, and CAC/LTV optimization track record with board-level reporting and cross-functional stakeholder leadership.

Sameer Kokane

Digital Marketer, PPC Manager, eCommerce Developer, +3





Digital Marketing & Ecommerce leader with 14+ years of experience building and scaling end-to-end ecommerce, digital commerce, and performance marketing across GCC and KSA (plus India). Currently accountable for AED 50M+ revenue across multiple GCC markets and business lines spanning FMCG, beauty, derma, skincare, cosmetics, and pharma. Known for turning around underperforming ecommerce operations, rebuilding local teams, and driving digital transformation through omnichannel strategy, marketplace growth (Amazon, Noon, First Cry, Lifestyle), CRM/marketing automation, and data-driven commercial decision-making. Strong P&L ownership, CRO, and CAC/LTV optimization track record with board-level reporting and cross-functional stakeholder leadership.…Digital Marketing & Ecommerce leader with 14+ years of experience building and scaling end-to-end ecommerce, digital commerce, and performance marketing across GCC and KSA (plus India). Currently accountable for AED 50M+ revenue across multiple GCC markets and business lines spanning FMCG, beauty, derma, skincare, cosmetics, and pharma. Known for turning around underperforming ecommerce operations, rebuilding local teams, and driving digital transformation through omnichannel strategy, marketplace growth (Amazon, Noon, First Cry, Lifestyle), CRM/marketing automation, and data-driven commercial decision-making. Strong P&L ownership, CRO, and CAC/LTV optimization track record with board-level reporting and cross-functional stakeholder leadership.

Available to hire

Digital Marketing & Ecommerce leader with 14+ years of experience building and scaling end-to-end ecommerce, digital commerce, and performance marketing across GCC and KSA (plus India). Currently accountable for AED 50M+ revenue across multiple GCC markets and business lines spanning FMCG, beauty, derma, skincare, cosmetics, and pharma.

Known for turning around underperforming ecommerce operations, rebuilding local teams, and driving digital transformation through omnichannel strategy, marketplace growth (Amazon, Noon, First Cry, Lifestyle), CRM/marketing automation, and data-driven commercial decision-making. Strong P&L ownership, CRO, and CAC/LTV optimization track record with board-level reporting and cross-functional stakeholder leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Work Experience

Digital & Ecommerce Manager, GCC and KSA at BIODERMA

March 1, 2022 - Present

Owned ecommerce and digital strategy across GCC D2C platforms (Magento, Shopify) and marketplaces (Amazon, Noon, First Cry, Lifestyle), executing JBP and omnichannel plans while maintaining 95%+ fill rates. Managed an AED 4M–5M marketing budget with P&L responsibility. Led performance marketing across Google Ads, Amazon Marketing Services, and PPC; improved Amazon AMS ROAS from 2x to 6.5x. Delivered product launch success (Photoderm X-Defense), driving 24% internal sales growth in 3 months. Built a 6-website digital ecosystem (including PIM and reporting via Power BI) and implemented full-funnel CRM and marketing automation to improve acquisition (35%), retention (45%), and reduce D2C CAC from AED 145 to AED 79.

Ecommerce Manager at Lupin Ltd

April 1, 2019 - March 31, 2022

Led West India ecommerce team refresh by exiting an underperforming/unethical team and rebuilding local capability. Built ecommerce and digital strategy for the OTC division from the ground up, establishing digital-first Modern Trade and Ecommerce channels across India. Onboarded 10 accounts under ecommerce in the first year. Managed a team of 4 direct reports with cross-functional and vendor partners to plan and execute digital marketing/channel campaigns, driving online visibility for the OTC portfolio. Delivered commercial results by driving the OTC division to #1 position across 22 divisions and surpassing sales targets by 100%+ for 3 consecutive years.

Ecommerce Manager (OTC division) at LUPIN LTD

April 1, 2019 - March 1, 2022

Rebuilt the ecommerce team in West India by exiting an underperforming/unethical team and establishing local capability. Built and led ecommerce and digital strategy for the OTC portfolio across India, enabling digital-first Modern Trade and Ecommerce channels from the ground up and onboarding 10 accounts within the first year. Managed a team and cross-functional/vendor partners to plan and execute channel campaigns driving online visibility. Delivered strong commercial outcomes, helping the OTC division reach #1 across 22 divisions with sales targets surpassed by 100%+ for three consecutive years.

Assistant Ecommerce Manager at HINDUSTAN PENCILS PVT. LTD.

March 1, 2015 - March 1, 2019

Led and mentored a team of 50 across India and drove Modern Trade operations end-to-end. Managed key account negotiations and relationships with major retail partners including Amazon, Taj Group, and Walmart. Achieved 100%+ of annual sales targets for four consecutive years.

Founder and Chief Executive Officer (CEO) at GoZiffy

July 1, 2012 - February 28, 2015

Founded and led an ecommerce agency delivering ecommerce strategy, digital marketing, and platform management for clients. Directed end-to-end digital transformation and ecommerce projects for 100+ global brands, overseeing strategy, execution, and client relationships. Delivered 500+ projects and achieved 200% YoY revenue growth.

Founder & Chief Executive Officer (CEO) at GOZIFFY

July 1, 2012 - February 1, 2015

Founded and led an ecommerce agency, building and managing a team delivering ecommerce strategy, digital marketing, and platform management for clients. Directed end-to-end digital transformation and ecommerce projects for 100+ global brands, overseeing strategy, execution, and client relationships. Delivered 500+ projects and achieved 200% YoY revenue growth.